Although it has been on the market for almost a month, the Xiaomi SU7 is still red and purple in the market, and both the online discussion and the number of people looking at the car in offline stores are very terrifying. It is worth noting that as of April 20, the number of locked orders of Xiaomi SU7 has exceeded 70,000 units. In the price range of 20-300,000 yuan, you can lock more than 70,000 orders in a month, looking at the entire car circle, who doesn't feel that the "cross-border car" Xiaomi is enough to explode!
There is no doubt that Xiaomi's first step into the automotive market was really successful. Aside from a series of controversial issues such as the appearance of a Porsche, the default non-refund of the deposit on the lock order, the dirt on the seats, and the paint has peeled off if it has not been delivered, you have to admit that Xiaomi SU7 is indeed selling well in the market, which also makes other car companies under great pressure, and they are also secretly competing in private, and even began to come up with a lot of ways to "cut off" Xiaomi SU7 orders.
Recently, according to the "Red Star News" report, Hongmeng Zhixing's Zhijie Automobile launched a new sales policy, all customers who have placed a place in Xiaomi Auto and locked the order, as long as they provide the corresponding order screenshot, buy any Zhijie S7, and pay the balance will be directly deducted from the car price Xiaomi SU7 lock order non-refundable deposit5000 yuan. Huawei staff also said: "There is indeed such a policy, and all Hongmeng Zhixing contracted stores across the country can apply for customers." ”
Huawei's "cutting off the beard" is not enough, and NIO also came to join in the fun. According to the "Financial Associated Press", after visiting a number of NIO stores, it was found that NIO launched corresponding subsidies offline for consumers who have placed orders for Xiaomi SU7. The sales of the NIO store said: "As long as you place an order, we will also subsidize 5,000 yuan." Our 'big set' is also 5,000 yuan, and even if you lock the order and the factory schedules production, you can refund the deposit at any time. "According to other sources, this event will always exist.
In this way, it is actually "unexpected and reasonable" to grab orders. Because judging from the current sales situation of Xiaomi SU7, Lei Jun said that the sales volume is 3-5 times higher than expected, that is to say, the orders for Xiaomi SU7 are increasing sharply, which also leads to the limited production capacity of Xiaomi's factory. As for Lei Jun's side, perhaps because it sold too well, he was also very generous to the way of "cutting off orders" of friends, and Versailles said: "Domestic new energy vehicles are good, such as Zhijie S7, Weilai ET5, Xiaopeng P7 series, etc., you can also consider buying." ”
However, the share of Xiaomi SU7 is not so easy to grab, after all, the cost performance of this car is really high. For example, the low-profile version of Xiaomi SU7, although it uses a single motor, its acceleration to 100 kilometers can reach 5.28 seconds, and the CLTC range is 700km, which can fully meet the needs of daily driving. With a length of nearly 5 meters and a wheelbase of 3 meters, the advantage in terms of space is obvious. As for the high-end version, it adopts a dual-motor four-wheel drive system, with an acceleration of 100 kilometers in only 2.78 seconds, and a CLTC pure electric range of 800Km, with air suspension, and the price of this version is less than 300,000 yuan.
What's more, Xiaomi SU7 also has a unique car machine ecosystem, which is equipped with Xiaomi surging OSoperating system, which can be fully shared from hardware to software, and around the application ecology, Xiaomi can realize the "whole ecology of people, cars and homes" closed loop. In addition, it is equipped with Qualcomm Snapdragon 8295 chip as standard, as well as electric suction doors, soundproof glass for the whole car, fragrance in the car, etc., and the Pro and Max versions also have 1 lidar and 11 cameras, and all kinds of comfort and intelligent configurations are "full".
Write at the end
Entering 2024, the competition in the new energy vehicle market is becoming more and more fierce, with high appearance, high technology, large space, strong power or just the basics of entering the industry, and Xiaomi SU7's extremely high cost performance has put pressure on everyone, which is also an important reason why Huawei Zhijie and Weilai want to "cut off the beard". However, from the perspective of consumers, it is undoubtedly a good thing, after all, the range of choices has become larger.
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