Under the price war, there are no eggs. Buying new energy vehicles has long changed from "early purchase and early enjoyment" to "early purchase and early discount". Being stabbed in the back by car companies with price cuts is almost the common fate of every consumer.
But AVATR 11 owners never thought that being backstabbed by a price cut was not the most defensive, and AVATR 12 owners came up with fragrant free high-end intelligent driving bags to eat, which made their blood pressure soar.
"Don't suffer from widowhood but suffer from unevenness", what Master Confucius said, AVATR didn't listen to a word.
What is even more shocking than hitting Huangguoshu Waterfall is AVATAR's complaint page. 9.5 of the ten lines in the eyes are all the owners of AVATR 11 crying blood and complaining, vomiting blood and vomiting almost the same thing.
Mr. Luo (pseudonym) is quite representative of one of them. On November 5 last year, Mr. Luo spent 18,000 yuan to purchase AVATAR's lifelong high-end intelligent driving bag. Then, the iron law of "buy early, lose your life early" came true like a nightmare.
On March 29 this year, AVATR gave birth to a little brother - AVATR 12 2024 new model. In order to stabilize the "old twelve elder brothers", the "AVATR 12 old car owners special courtesy" was launched. This privilege is open to AVATR 12 owners who have purchased a high-end smart driving package, and the full refund of the fee, and those who have not purchased it will be directly given free of charge.
The old owners of AVATR 12 are happy to eat and drink spicy food, and the picture of "big brother" AVATR 11 eating bran next to him is extremely sad.
Many AVATR 11 owners, including Mr. Luo, believe that the AVATR smart driving bag is a secondary consumption, and as an official vehicle system matching program, there is no alternative. The same thing has the same value, why can't the owners of AVATR 11, who are also old owners, enjoy the same rights and interests as AVATR 12 owners?
Another AVATR 11 owner said that the original 300,000+ in AVATR 11 dropped to 250,000 again. In this regard, in addition to giving the owner 4w E value and a seat upgrade that is better than nothing, there is no hair.
As for the differential treatment of AVATAR, not only the owners of AVATR 11 have strong feelings, but as the favored party, the old owners of AVATR 12 are discerning people and can see it clearly.
Quoting the words of an old AVATR 12 car owner: "The old customer of AVATR 12 bought a high-end intelligent driving and gave a refund of 18,000 yuan! ”
The eyeballs of the people who stabbed this line of words hurt, and anyone can see the foolishness, how does AVATR plan to quibble? They are all born to the same father, but they are treated differently and fiercely, and it is the knife that is inserted in the chest of the owner of AVATR 11.
The response of the relevant person in charge of AVATR to this is to capitalize and bold the word perfunctory on his face.
"The core of the spring conference on March 29 is the release of the AVATR 12 2024 product, and the company has some compensation policies and benefits for the first batch of AVATR 12 spire owners, including the delivery of smart driving bags, and this event does not involve 11 models.
At the same time, it said that at different publicity nodes, AVATAR's policies and product rights and interests for different models are different. The company also attaches great importance to AVATR 11 owners, and about the services and benefits of the 11 model, car owners can pay attention to the follow-up official news. ”
Brand PR has always been good at talking like human talk. The voiceover is very harsh: this time the protagonist is the old owner of AVATR 12, and the owner of AVATR 11 begging depends on the occasion, right?
What's even more ironic is that the promised "seat upgrade rights" have also spawned a large number of new rights protection.
"I placed an order on September 18 last year, and when I bought the car, the sales recommended me to buy the old model, telling me that the old model would be upgraded for free in the future, and now the official seat upgrade activity of AVATR says that the old car owners before August 24 can upgrade for free. And those of us who buy a car after 24 days can't upgrade. ”
"It has always been claimed that the Harmony version of the seat has been improved. The latest official news is that cars ordered after January 1, 2024 can be upgraded for free. That is, the previous HarmonyOS version has not been upgraded at all. And now you can reduce another 20,000 yuan when you buy the old Hongmeng version. The HarmonyOS version I bought at the original price on December 20 last year neither upgraded the seats, nor did I enjoy discounts or any compensation. ”
Writing this, 51 Jun sighed in an old breath.
It's just that the backstab of rights and interests is difficult to encompass AVATAR's sin. AVATAR's after-sales and service are even more "phenomenal" and no living people are buried after sale.
"I know a lot of people who give up because of the poor service of AVATAR. ”
"AVATR after-sales service is indeed a mess, which also makes it difficult to achieve the operation of customers with new ones, which will always offend people, and it is also very risky to recommend others to buy. ”
Mr. Tang (pseudonym) picked up the car at the end of April last year, shortly after he found that the network on the car was suddenly unconnected, and after feedback to the after-sales service and AVATR Center, it took three or four days to find out the reason through the remote inspection in the background. Later, I took it to the repair point and found that the network baseband was damaged.
What Mr. Tang is really dissatisfied with is not the inexplicable failure of the network, but the fact that the after-sales service has always dragged on and does not give a satisfactory answer. Previously, Mr. Tang also experienced an OTA upgrade failure, and there was no follow-up for a long time after the after-sales service learned about it.
"When the new car is brought back, it is found that it is broken when it leaves the factory, why can the quality inspection of the factory be passed, and the quality inspection of the delivery center can still be passed, and then a problem vehicle can be sold to consumers? There was no experience at all. ”
Does AVATAR's "Yaoyao" mean that it is far ahead, or is it far away? AVATR wielded a sickle and cut all the stubble leeks from Huawei & Wutu Zhijia. There are still many survivors who habitually use "which brand does not have these problems" to dispel the distress of others.
However, survivors don't get lucky forever. The former owner of AVATR 11 is already crying, and when AVATR 13 comes out, can AVATR 12 still have the last laugh like today?
*This article is the author's personal opinion and does not necessarily represent the position of 51QC
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