On April 23, according to Caixin, the Hebei police intervened in the investigation of the malicious attack on the ideal car MEGA by the water army. During the listing of MEGA, there were three to four car companies suspected of participating in the crackdown, and the Hengshui police launched a number of inquiries, and a middle-level employee of Xpeng Motors is cooperating with the investigation. The employee's phone could not be reached, and Caixin could not reach him to respond to the message. As for the car companies suspected of being involved, the report did not mention it.
Due to the mention of Xpeng Motors in the report, on the afternoon of April 23, Xpeng Motors officials also responded. We have noted media reports about Xpeng Motors' employees cooperating with the investigation, and the following information is explained:
1. The Hebei police have recently carried out an operation to crack down on online trolls, and Xpeng Motors is also actively cooperating with the police in the investigation of suppliers. The case is in the investigation stage, so please do not believe or spread rumors, and do not affect the investigation and handling of the case by the public security organs.
2. Xpeng Motors is very supportive of the police's action to crack down on cyber trolls. Since its launch, Xpeng X9 has also been widely attacked by cyber trolls, with more than 5,000 negative reports. In response to such an attack by the trolls, Xpeng Motors has collected evidence and reported the case to the public security organs, which have now accepted it. We will also disclose updated information to the public in a timely manner.
On March 1 this year, Li Auto officially released the pure electric flagship MPV Ideal MEGA, which only provides one configuration.
Ideal MEGA Max, all top-of-the-line, priced at 559,800. However, on the day of Ideal MEGA's listing and in the following days, Ideal stock fell sharply. It has been reported that the number of small orders to large orders is limited, and many customers have returned to Xpeng X9, Denza D9 and Wenjie M9. MEGA got off to a bad start and fell far short of internal expectations. In fact, as soon as the MEGA price was released, many voices thought that its price was a bit too high, but Li Xiang still said: MEGA will be the next hit model of Li Auto, and he is confident that it will become the No. 1 product with more than 500,000 sales.
Ideal MEGA has also been controversial after its release, in addition to the price being complained about being too high, the second point of controversy has been discussed since it was exposed, that is, its appearance design...... Due to the unique shape, there are many spoof photos and videos circulating on the Internet, saying that it is unique when it sounds good, but in the eyes of some netizens, it is ugly, and it is even criticized for being a little unlucky. Regarding this point, Li Xiang himself has complained about it, but the final real car has not changed much, and Li Xiang's remarks have also been regarded as a joke. However, such negative news triggered a multi-day plunge in Li Auto's stock (Li Auto plummeted!). There are also media reports that Ideal MEGA has also suffered a large-scale unsubscription because of this (Ideal MEGA has been unsubscribed on a large scale).
On the morning of March 11, Li Xiang, CEO of Li Auto, spoke again, and he posted in the circle of friends that although he was in the dark, he still chose the light. After much deliberation, we decided to start fighting back, fighting back the darkness with light. We are already using legal means to deal with those organized illegal and criminal acts that exist in the incident.
Li Xiang said that everyone should be more aware of what happened in the past ten days. Many users and friends worry about us, speak for us, and continue to help and support us no matter how difficult it is. I am deeply grateful, and this is the core driving force of our growth. We are already using legal means to deal with those organized illegal and criminal acts that exist in the incident.
He also emphasized that although he was in the dark, he still chose the light. "If I choose to compromise with the darkness, or even join the darkness, then I and the people around me will become what we hate, and the society we live in will become darker and darker. After much deliberation, we decided to start fighting back, fighting back the darkness with light. I hope that more people can jointly create and deliver beautiful designs, unique ideas, and happy times, so that more beautiful pictures can appear in our lives. ”
After the release of this circle of friends, it attracted many likes and comments, including He Xiaopeng, chairman of Xpeng Motors, and Yu Chengdong, chairman of Huawei Car BU, both of whom expressed their support for the ideal, but from different angles.
At the end of last year, we also experienced a tremendous lesson, and for the first time we understood what a market is like a battlefield, and for the first time we knew the significance of "national defense capability."
Yu Chengdong said: Always choose the light, is the correct value! An enterprise, if the values are broken, there will not be a bright future! I hope that we will work with the industry to use practical actions to always choose the light, and use the light to counter the darkness.