Commentator: Wang Xiaona
Recently, Jiang Pengju, deputy mayor of Changzhou, became popular on the Internet because he watched the concert of Phoenix Legend. Many netizens followed the concert video shot by Jiang Pengju and archaeological his Douyin account: "The deputy mayor is posting Douyin as a circle of friends." "The first time I saw a living mayor on Douyin. ”
(Source: Screenshot of Jiang Pengju's account video)
Why does a deputy mayor post a short video and get the love of many netizens? Looking at Jiang Pengju's account, you will find the answer, it turns out that the deputy mayor can be so down-to-earth.
The deputy mayor does not have the privilege of watching concerts, but sits in the back row and is drowned in the crowd, the deputy mayor will also swing in the park with his hands Biye, and the deputy mayor will also take his children to the supermarket and ride the merry-go-round...... Some netizens took Jiang Pengju's video to educate their husbands: "The deputy mayor has time to take care of the baby, are you busier than the deputy mayor?"
In the public stereotype, public officials are generally "cold", "wooden people" wearing executive jackets, serious expressions, and unsmiling. Leading cadres also seem to rarely post on Moments, and they don't seem to eat fireworks in the world. And Jiang Pengju seems to have broken the dimensional wall between the so-called "leaders" and the masses, and it turns out that the deputy mayor is also an ordinary person.
It is precisely because netizens saw the vivid side of the deputy mayor that they were willing to take the initiative to interact in Jiang Pengju's comment area. Some netizens reported on April 20 that there were too few toilets at the Phoenix Legend concert, and Jiang Pengju quickly replied: "Improve today." "On April 21, a number of mobile toilets were added to the concert site, which can be called efficient.
Jiang Pengju's response made netizens see that the original leader was not blind to the voice of the masses, and it turned out that the deputy mayor's comment area could also be joking. Many netizens began to use Jiang Pengju's comment area as a wishing pool, hoping that their idols could come to Changzhou, hoping that Changzhou could open a subway to the scenic spot, and hoping that the local people would pay attention to wild animals......
It is not necessary for public officials to disclose their social accounts, but Jiang Pengju has really narrowed the distance between public officials and the public through the Internet, and has also established an amiable and reliable image. Compared with individual government affairs departments that have not been read back and have mechanized replies, what the masses need is a channel that is easy to communicate with and good at listening to public opinions. Perhaps, the relevant departments can also learn from this kind of experience when building government affairs media, after all, who can refuse a "live mayor's line"?