As a new power brand that has the courage to break through, Yikaide has been performing very well in the local water purifier market, especially in terms of brand marketing momentum, Yikaide belongs to the experts in the industry, whose "fighting" experience and keen sense of touch can quickly capture the deep needs of consumers, so as to create many popular marketing masterpieces.
For example, previously, Yikaide detonated the circle with a wave of "Spring Tea Marketing" activities, and the magic video of "Congratulations to Hangzhou People" created by its creativity swiped the screen ladder media. In the video, Yikaide not only "congratulated the people of Hangzhou", but also sent blessings to 100 well-known Mingqian teas across the country, including Biluochun, Anhua pine needles, Duyun Maojian, etc., the marketing scope covered most of China, and took advantage of the situation to have an interesting communication with netizens in different regions on the topic of tea.
It is worth mentioning that in addition to offline, online, Yikaide has also carried out fun and interesting marketing activities. At the same time, on the basis of "good water makes good tea", it has linked up with netizens all over the country to create a series of posters and videos such as "congratulations, Ya'an people", "congratulations, Huzhou people", "congratulations, Kunming people", "congratulations, Xinyang people", "congratulations, Suzhou people", "congratulations, Yiyang people", "congratulations, Jiujiang people", "congratulations, Lu'an people", "congratulations, tea Changzhou people", "congratulations, Huangshan people" and other series of posters and videos have once again triggered a marketing trend. Yikai has been able to resonate with netizens with a series of measures, link netizens to find good tea in their hometowns, and successfully create an "online + offline" marketing closed loop, and brand marketing has once again achieved excellent results.
Keen to capture the market demand, Yikaide comprehensively promotes the implementation of brand marketing through in-depth layout. In addition to this action, in the past, Yikaide has also successively created a number of creative activities, such as the theme activity of "You, Where to Drink Water to Grow Up" in 2022, praising the rivers of the motherland, conveying the belief that "lucid waters and lush mountains are invaluable assets", highlighting the social responsibility of the enterprise. For another example, this year, Yikaide joined hands with the National Peking Opera Company of China to launch the "Intangible Cultural Heritage, National Quintessence" series of water purifiers, and simultaneously launched a 99 yuan/year core replacement activity, breaking the strange circle of the water purification industry and setting off a water purification trend again.
In the future, Yikaide will continue to focus on the marketing field, uphold the brand concept of "China Chip, Better Understand Chinese Water", deeply layout the marketing market, release the brand style, create more creative advertising works, and promote the service to deeply touch all scenes of water life in a way that consumers like.