The Thunder 410 Strength Edition uses "impossible price" to create a "product full of possibilities".
Although I don't want to talk about it again, the "involution" happens again.
Since April, a number of car companies have announced price cuts, especially near the Beijing Auto Show, "involution" has reached a new height, and many car companies have attracted users to buy cars by means of financial incentives, price drops and replacement subsidies under the influence of Tesla, BYD and other leading new energy vehicle brands.
Circle fans are like enclosures, "price reduction" is more like a whip in the hands of capitalists, technology is the freighter sailing to a new route, frequent price reductions make the market full of some price reductions and reduction of materials, pulling down users' expectations for new energy products. At the same time, the continuous price reduction has destroyed the belief and confidence of old car owners in the brand.
Of course, the emergence of price reductions is the inevitable result of free competition in the market, such as the withdrawal of subsidies, the oversupply of raw materials such as batteries, and the fierce competition of automobiles, etc., are the reasons for the decline in product prices. However, the more the market tends to be liberalized, the more it needs to establish standards, that is, to open up new routes with technology and user-oriented thinking mentioned above.
At present, the leading enterprises are moving forward with this mission. For example, in the 100,000-level pure electric market, there are three major products, such as the popular Thunder 410 power version, the BYD Yuan series and the GAC Aion Aion Y. Recently, the car has also had an in-depth experience of the Fengxing Thunder 410 power version, which brings differentiated travel solutions compared with the above two.
What is really affordable?
The "chaos" of market competition actually stems from cognitive differences.
From the perspective of the automobile market, a 100,000-level SUV, what duties should be performed, is it to buy a vegetable car, or a scooter? There is still no exact standard in the market, so there is no concern about the reduction of some products, because users still do not have a specific concept of this kind of products, and are accustomed to "price on heroes".
But that situation will improve after the Thunderbolt 410 Power Edition, which sets a new standard for 100,000-class family SUVs. Take the "affordability" that users are most concerned about to analyze, the approach of the popular Thunder 410 power version is completely different from other products on the market. In more sense, it is based on the general travel scenario of family car users as the underlying logic.
From the point of view of the purchase price, the price of the Fengxing Thunder 410 power version starts at 99,800 yuan, and the pure electric mileage of 400+km is less than 100,000 yuan, compared with the same price of Yuan UP and Aion Y PLUS The cruising range is about 300km, the former can better ensure the charging frequency of one charge a week, and can cover the needs of users in scenarios such as long and short trips, so that consumers with a car purchase budget of less than 100,000 can also experience the pleasure of travel at the level of 120,000 or even 150,000.
At the same time, the cost of the popular thunder 410 strength version of the car is also controlled at one kilometer / 9 cents, calculated according to 10,000 kilometers a year, the comprehensive cost is about 900 yuan, about one-eighth of the same level of oil trucks, and it is not a problem to save a new iPhone a year.
When a pure electric SUV of less than 100,000 yuan can take the whole family on a low-cost long-distance trip, without having to let users buy tickets to travel, or turn off the air conditioner and close the windows in order to save energy consumption when traveling by car, this is a truly national-level product and a real affordability, and the Fengxing Thunder 410 strength version is practicing this in a down-to-earth manner.
The so-called solid refers to the fact that the Thunder 410 strength version has not only worked battery life, but also performs well in space, which can better cope with the user's travel scenarios.
Interior of the Thunder 410 Power Edition
Also compared with BYD Yuan UP and Aion Y, it can be seen from the following table that the overall value of the Fengxing Thunder 410 power version is better than the two products, although it has a longer car length, but does not blindly pursue wheelbase data, creating a larger trunk space, convenient for users to use in daily shopping, commuting, and optimize the energy consumption of the vehicle. In addition, in terms of car height, the data of the Fengxing Thunder 410 power version is also better, so that tall users will not feel cramped.
It can be found that the BYD Yuan UP and Aion Y at the same price actually pay more attention to the balance between cost and price, and are more suitable for driving in the city, and the small flaws on some products will not affect the daily use experience. The popular thunder 410 power version is as mentioned above, trying to interpret "affordable" in terms of scenes, so that users can achieve "one car package" in more life scenarios such as short/long-distance travel, daily shopping and other experiences, and bring lower use costs, so that the focus of the word affordable is not only "benefit", but also "real".
It's really the whole point of the family car
The involution of the market has not only given rise to price chaos, but also led to chaos in product form and marketing model.
In some recent activities, it is common to see that some car companies use completely detached scenes such as "making dumplings, eating hot pot or singing K in the car" to emphasize a certain function of the vehicle. This kind of "confusing" behavior is caused by the speculative thinking of the brand in the face of market competition, but as mentioned at the beginning, technology is the real answer to the breakthrough, and it is really the truth of the family car.
A family car that is real enough is to overcome the problems that users will encounter in daily travel with technology, restore the most essential transportation ability of the car, and return to the reliable performance of the mechanical age, so that the "family car" truly serves the real needs of every family.
As mentioned above, the strength of the popular Thunder 410 should establish a new standard for 100,000-level family SUVs. The logic behind this lies in its attempt to break the cognitive differences of users, so that users can "afford and afford" a really good car, and the key lies precisely in the leading technology.
For example, the reason why the Wind Thunder 410 Power Edition can achieve a range of more than 400km and low energy consumption as low as 9 cents/km is not only because it is equipped with a larger-capacity battery pack, but also because of the strength guarantee brought by the 120kW high-efficiency six-in-one motor and the armor battery.
The car has a culture to understand that the 120kW high-efficiency six-in-one motor of the Fengxing Thunder 410 power version adopts permanent magnet synchronous technology, with a maximum power of 120kW and a maximum torque of 240N·m, and the overall performance even surpasses the BMW X1.
From the comparison of data, it can be seen that the overall performance data of the Fengxing Thunder 410 power version has a clear lead compared with the two hot-selling competitors of Yuan UP and Aion Y. In the actual test drive process, you can clearly feel that the Fengxing Thunder 410 strength version is different from other products on the market, not only the acceleration response is fast, but also the power performance in the middle and rear sections of the throttle is also remarkable, in one fell swoop to solve the problems of electric vehicles, especially pure electric SUV models with insufficient climbing ability or excessive load, and insufficient power, and comprehensively expand the travel radius of 100,000-level pure electric SUVs.
In addition, the Fengxing Thunder 410 Strength Edition Armor Battery, with the blessing of "four-dimensional ultra-high protection shield technology" from cells, modules, whole packages to the whole vehicle, has undergone dozens of battery safety test items such as mechanical impact, chemical corrosion, fire, thermal runaway, water soaking, and extreme collision. With the cooperation of excellent motor and battery technology, the endurance data of the Fengxing Thunder 410 Strength Edition is solid, and there will be no attenuation during daily use, which can meet the needs of charging once a week or high-speed driving.
In the 100,000-level pure electric SUV market, every flaw in the endurance, power or safety of the product will lead to the emergence of user pain points, and the Fengxing Thunder 410 strength version has added a "zero anxiety" annotation to "real" through solid core technology, so that "what you see is and what you use is what it is" Become the answer to the 100,000-class national SUV.
Practical products will always retain their value
Nowadays, car companies continue to reduce prices and impact the psychological defense line of users, and problems such as bright increase and dark reduction of configuration are also emerging in endlessly, and the buying and selling process has become a situation of "fighting wits and courage".
For example, at the scene of the new car launch, some car companies add large screens, leather seats or incubators and other configurations for the updated models, which are commonly known as "refrigerators, color TVs, sofas", but they play a little clever in the car materials or other configurations that are difficult to pay attention to, although these phenomena will not immediately cause disgust to users, but with the increasing time of using the car, the problems will be exposed one after another.
As a result, there are now a large number of users who "regret buying a car". Returning to the essence, this still stems from the confusion of market standards - the practicality of the vehicle that should really be paid attention to is covered by the huge traffic brought by marketing, especially in the 100,000-level new energy market, many consumers who are buying cars for the first time, and it is more difficult to distinguish the practicality of the configuration through driving experience.
So, what is practical? From the perspective of automobile culture, the following three points can be considered, that is, comfort, ease of use and peace of mind.
Interior of the Thunder 410 Power Edition
First, comfort is the fundamental need of every user.
In this regard, the Wind Thunder 410 Power Edition adopts comfortable and durable perforated leather seats, and the main driver's power seat is 8-way adjustable. Compared with the large-scale fabric seat products on the market, it can relieve the pressure on the waist for a long time and achieve the effect of relaxation.
Second, the ease of use mainly lies in the convenience of daily driving.
Before that, the wind thunder power version does not emphasize the wheelbase, and carries out more reasonable space planning for the owner, so that the trunk space reaches 541L beyond the same level, and the car has 36 smart storage spaces, daily shopping or short trips do not need to fold down the rear seats, it can easily accommodate various materials such as suitcases and folding bicycles, and in the process of long-distance travel or moving, the second row of the vehicle can be fully flattened, and the volume is expanded to 1480L, which meets the convenience needs of different scenarios.
In addition to space, the Fengxing Thunder 410 power version is also equipped with 360 panoramic images and other configurations, and at the same time matches the panoramic canopy, which is unique to the same price range, which is superior to competing products such as Aion Y, which can just meet the needs of young family users with little driving experience or keen on travel quality.
Third, peace of mind refers to the safety and longevity of the vehicle.
Also take the Fengxing Thunder 410 strength version as an example, its interior adopts a high-end durable slush plastic interior, to achieve luxury car level environmental protection, anti-aging, long-term use does not show old, greatly enhance the sense of grade, other spare parts also follow the concept, all use international and domestic high-quality suppliers, can always bring the same product experience in long-term driving.
In addition, the Fengxing Thunder 410 power version also has the mainstream configuration of a compact pure electric SUV with fatigue driving reminder function, superimposed on the above configuration and space performance, compared with competitors in the same level, it has a more comprehensive product strength, which can make users more assured.
There is a text that says:
The free development of the market is always accompanied by ups and downs, but in every industry and every era node, there are always great products or great brands that set standards for the industry and bring the market back on track.
In the 100,000-level pure electric SUV market, the Fengxing Thunder 410 power version uses "impossible price" to create a "product full of possibilities", and expounds how a pure electric SUV of less than 100,000 yuan is hard to fight in the market with "affordable, practical and practical" product performance. What's even more rare is that although it enters the game at a low price, the popular Thunder 410 strength version will never be "rotten", but will seriously build products around the user's life scene, so that "price reduction is no longer terrible", but reshape the market with technology, so that every dollar in the 100,000 car purchase is worth the money. (Cars have culture Ouyang/text)