Huaihua Daily all-media reporter Chen Suncun correspondent Hu Yilong Xia Jianzhong
Dong Township in spring, the wind and the sun are beautiful, and the people are abundant.
"Now the market is clean and tidy, shopping is convenient, and the food is fresh, so I really feel comfortable and relieved. On April 21, the people who bought goods in the farmers' market in the county town of Tongdao laughed and laughed, and they all gave a thumbs up in the face of high-quality dishes and management services. Occasionally, a few customers dressed in Dong costumes pass through the market, and the honest and orderly scene allows people to experience the simplicity and elegance of Dong Township.
However, there's no shortage of new trends here. Some vendors set up their mobile phones to work, and Dong specialties such as pickled fish, pickled meat, and bitter wine flew from their live broadcast room to distant places, frequently going out of the mountains to "break into the world". Not only that, in the urban and rural areas of the county, there is also an active "veteran distribution" service team, which delivers "fresh vegetables" to more than 20 towns and villages in the county and around the Guizhou and Guizhou provinces.
In recent years, the channel has adhered to the service concept of "convenience, benefit, and people", combined with the actual work of "Chuangwen" and "Gongwei", and started from the three aspects of "management, help, and service", and actively promoted the double promotion of the farmers' market from the external "appearance" to the internal value.
Due to the conditions of the "city", the difficulty of "finding a stall" is solved
The channel farmers' market is located in the center of the county, with an average daily passenger flow of 30,000 people. In order to further standardize the market order, the county adopted the method of "retreating into the market and introducing stalls into the market" due to the conditions of the "city", and invested 1.28 million yuan to re-divide the market stalls, so that the original only 256 business households were expanded to 486 business households today, which greatly alleviated the difficulty of "a stall is hard to find".
"In the past, I had to rely on guerrillas and street stalls to support my family's livelihood. Song Laosan, a businessman in Sichuan, said that he and his wife have been coming to the channel for almost 30 years, and have set up stalls, sold vegetables, and opened hot pot restaurants, and now have a fixed beef stall in the farmers' market, with a stable business place and income, with an annual income of nearly 20 yuan.
Under the planning and management of the market and the correct guidance, the street vendors consciously walked into the market. Nowadays, the clear market functional area and a variety of agricultural and sideline products attract more and more citizens to come to purchase.
"Having a fixed booth gives me peace of mind and peace of mind. Wu Bingkai, a pork vendor, said that in the past, the two of them sold meat by dragging a mobile cart, and one pig was still sold every day, but since entering the big market and having a fixed stall, now the average daily sale of pork is about 2 to 3 heads, "which makes me feel very happy and belonging." ”
(A busy market with well-organized trading.) ）
"Live streaming with goods" builds a "heart-to-heart bridge" to help businesses
How to help market vendors, shopkeepers and local small and micro enterprises in the market to open up the market and increase sales channels has always been an examination question in front of the relevant person in charge of the channel market service center. In recent years, the county's market service center has actively explored the sales of special agricultural products empowered by e-commerce, introduced the form of live streaming into the market, and made Dongxiang's special agricultural products popular in markets inside and outside the province through the "cloud" into "online top goods", effectively building a "connecting bridge" of production and marketing, and helping the majority of traders and enterprises to solve sales problems.
"With live streaming, sales and revenue are now double compared to before. Shi Xuedang, head of the channel Minxing Agricultural and Sideline Industry Sales Co., Ltd., said that in order to drive more kinds of households to get rich, he also set up a cooperative, which has now grown to 1,600 households to join, and the average annual income of households in the society has increased by 12,000 yuan.
As an important carrier connecting the fields and the citizens' tables, the farmers' market in the county town has been taking the docking of production and marketing as an important development direction while doing a good job in daily management services. According to Hu Xuhui, more than 530 yuan of income is generated for enterprises and vendors every year through free live streaming, and 1,100 people are directly or indirectly employed.
(Dongxiang mountain goods flew into the distance from the live broadcast room and went out of the mountains to "break into the world".) ）
"Veteran Distribution" serves thousands of households
Rural people go to the city to shop for a long distance, the cost is high, and they need to pay attention to traffic safety and other issues, and it is necessary to innovate the way to promote the construction of "Huimin vegetable basket". After investigation and research, the channel market service center gave full play to the role of retired soldiers in "retirement without fading", and established the first "veteran distribution" service team for agricultural products in Dong Township, effectively serving thousands of households.
Wang Jie, captain of the "veteran distribution" service team, introduced that the service team is composed of 11 retired soldiers, and in the daily management and service according to the strict requirements of "militarization", consumers can place orders by phone or online, and the large market is centralized and direct, and the unified distribution is carried out, and the fresh fruits and vegetables in the market and various meat foods are directly distributed to consumers with zero profit.
"The products that are delivered by the market are not only fresh, but also cheaper than if we were to buy them ourselves. Zhao Fei, the person in charge of purchasing the Red Army stove store of the channel transfer memorial hall, said that with the "veteran distribution" platform, 1 to 2 staff members can be reduced for the store, and the purchased food not only reduces the purchase cost, but also improves efficiency.
It is reported that since the establishment of the "veteran distribution" service team for more than half a year, the distribution service has served more than 20 towns and villages in the county and inter-provincial neighborhoods, and distributed 1.1 million catties of fresh fruits, vegetables and meat food, driving more than 130 business households to get rich, increasing the annual income of 23,500 yuan for the business households, and ensuring the stable supply of the "vegetable basket" of the masses.
(The "Veteran Delivery" service team is busy delivering goods.) ）