Chao News Client Editor Dong Jie
[Editor's note] Chao News "Reading" column, inviting experts and scholars, party and government cadres, entrepreneurs and other people from all walks of life to comment on news reports, although only a few hundred words, but these unique short comments, can better help us understand or look at the news from a different angle. We collect these scattered pearls and string them together into a chain for more people to read. Everyone is also welcome to participate in the "read end" discussion.
The guest of this issue is Zhou Guohui, vice chairman of the 12th Zhejiang Provincial Committee of the Chinese People's Political Consultative Conference.
Linhai Ziyang Street is full of tourists. Photo courtesy of the interviewee
The army of "entering Zi for the re-examination" has strongly advanced into the "Eight Major Situations"; Tianshui in Gansu Province continues to be "hot and hot"; and the "godmother" in Kaifeng, Henan Province has appeared on the stage, causing young people to scramble to find love...... During this year's "May Day" holiday, many people choose to escape from traditional scenic spots and go to treasure towns to start a "reverse tour".
The wind of the flow "reversed" to the small county town. According to Ctrip's "2024 May Day Travel Trend Insight Report", ticket bookings for tourism in fourth-tier cities and below, hotels in county markets, and scenic spots increased by 140%, 68%, and 151% year-on-year, respectively, outperforming the national market. Why do "small places" attract a lot of traffic?
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"Reverse travel" has become the mainstream, why give the holiday to a "small place"?
Zhou Guohui, Vice Chairman of the 12th Zhejiang Provincial Committee of the Chinese People's Political Consultative Conference:
The "May Day" holiday is coming to an end today, and the traffic flow on the return trip is moving slowly from the Internet and video, and it is estimated that all kinds of navigation are red everywhere. This is the norm for large and small holidays in China.
This year's May Day is very "hot", especially the famous cities and scenic spots, which are very prosperous, and there are many tourists everywhere. That's certainly a good thing. However, the 2024 May Day Tourism Trends Insight Report also reflects a new situation, with many people choosing to escape traditional scenic spots and head to treasure towns. In fact, this year's Spring Festival has shown, and I clearly felt that many people took the initiative to avoid popular attractions in the three northern counties of Taizhou at that time. This phenomenon is considered to have opened the "reverse tour". Regardless of whether this definition is correct or not, the phenomenon must exist objectively. The data of natural traces of people and traffic will not deceive people. Therefore, it is indeed redundant to require the grassroots to leave traces and conduct assessments, and it is not necessary.
Speaking of "reverse travel" and "small places", it shows that the public's travel behavior is quietly changing, no longer flocking to popular attractions, but yearning for those quiet, comfortable and distinctive "small places". Not only will you avoid the crowds, but you will also be able to experience the local customs and culture more deeply. This kind of travel choice is undoubtedly more rational and correct, and it is a mature choice.
Small places often have unique charm and scenery, and will retain more unique history and cultural pristine, like undiscovered gems, waiting for us to discover. There, you can slow down, enjoy your vacation at a leisurely pace, and feel the beauty and tranquility of nature. Therefore, leaving the holiday to a "small place" is a good choice to get back to nature and relax. I hope you can find your own piece of pure land and spend a pleasant holiday.
Tourism, in the final analysis, is about experiencing different scenery, culture and customs. The local government and tourism departments should have insight into the market demand and its changing trends, and on the premise of improving public facilities such as transportation, accommodation and so on, the first is to create characteristics, and the second is to provide high-quality services. As long as you are prepared for this, tourists will flock to you. The so-called top-notch "hot style" should not be a dream.
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