Over the past year or so, there has been a huge upheaval in the MMO scene. The biggest change is the popularity of NetEase's "Against the Cold".
No one expected that this game, which was launched in 2018, would actually come up with a pure point card season server after 5 years, and it only took less than two months to attract a large number of MMO fans and achieve the amazing result of millions of players online at the same time.
Nearly a year after the season server was launched, "Against the Cold" officially announced that the total number of active users of the game had exceeded 100 million, directly securing its position as the new first brother in the MMO industry.
In an era of declining MMOs, such amazing results can be achieved, and "Against the Cold" deserves to be praised. But many people ignore another problem - the popularity of "Against the Cold" is actually the "sadness" of the game circle.
The sadness lies in why it is not until 2023 that players can play domestic MMOs that can truly be respected and fair?
In the past ten years, domestic MMOs have been equated with "forcing the liver and forcing krypton". In the solidification mode of numerical drive and kryptonite, in order to make their character above the others, players will actively kryptonite, which on the one hand breaks the numerical balance of the game, and on the other hand, everyone except the top players are forced to suffer "pain".
The whole game process has become a masochism, and in the long run, the decline of MMOs is logical.
In the past ten years, many game modes have emerged, and many game modes have been abandoned by the times, but MMOs have stuck to their own "system" and have not made any changes, and even simply lie down and choose to harvest the last residual value of core players. It wasn't until the advent of the "Against the Cold" season server that it decisively gave up the "numerical payment", took "no liver and no krypton" as the core, did not sell the value at all, constantly listened to the suggestions of players, and let every player have a good enough experience, that it began to break the circle again and affected more people.
With the explosion of the season server of "Against the Cold", in recent times, there have been more MMOs in the game market. But unfortunately, these games are not so much about building the prosperity of the MMO market as they are about taking advantage of the fire to reap the faint light.
Selling values is still the only skill mastered in most games.
You may wonder why so many people still make mistakes when they already have the right answer? The reason is actually very simple, making a game that does not have a liver and krypton, it is really "not cost-effective".
In order to make the game experience better for players, the per capita graduation rate will be put on the agenda. The equipment in the game graduates too quickly, players have nothing to do, and they will fall into a boring grass planting period, which forces game companies to not be idle for a moment, and to continuously launch new gameplay and new content to continuously satisfy players' curiosity and freshness.
Considering the high labor cost in the domestic game industry, this is enough to discourage the vast majority of manufacturers.
Only "Against the Cold" can maintain the rhythm of weekly content updates and large-scale expansion launches every quarter. This means that game companies have to spend huge sums of money on ongoing R&D to maintain the status quo. Although "Against the Cold" exploded, it is really unknown whether the ability to absorb gold is stronger than those games that lie flat and sell values.
It's also a sadness, isn't it?