[Introduction: The overall auto market competition is intensifying, even the new energy vehicle market is no exception, and the price war is becoming more and more intense. Under such circumstances, expanding niche markets and avoiding the brutal competition in the mainstream market has become the way for some car companies and brands to survive and develop. 】
The pickup truck market has added a new member on the eve of the Beijing Motor Show.
On April 23, the Radar Horizon Launch Conference with the theme of "Super Pickup Extreme Infinity" was officially held in Beijing, and the new car was positioned as a four-wheel drive pure electric super pickup, of which the Radar Horizon AIR 460km version was priced at 181,800 yuan, the MAX 460km version was priced at 209,800 yuan, and the AIR 520km version was priced at 221,800 yuan. The launch of Radar Horizon brings a new experience of comprehensive upgrade to the outdoor fun trendy customer group. At the same time, the high-efficiency pure electric pickup truck radar RD6 released 2024 models, of which the 415km and 560km versions of the science and technology innovation version are priced at 151,800 yuan and 199,800 yuan respectively. The rejuvenation of the 2024 Radar RD6 allows pure electric pickup trucks to surpass the traditional value limit and open a new era of "electricity is lower than oil, electricity is better than oil" in the pickup truck market.
In the face of the new needs of users, Geely Radar "technology breaks through the upper limit, the price breaks through the bottom line", and the new product Radar Horizon achieves "super" advancement in the mechanical performance of traditional pickup trucks and intelligence, IoT, comfort, body safety, electrical safety and other aspects with 10 super capabilities, especially the world's first intelligent external discharge technology, completely realizing the outdoor "electric era", so that the outdoor new fun crowd and the outdoor new economy crowd say goodbye to the fun and hard work, and has become a new four-wheel drive baseline that raises the upper limit of outdoor fun in pickup trucks.
At the press conference, Geely Radar also officially released a new service brand, relying on a more competitive new product system and service system, Geely Radar will also accelerate the expansion of overseas markets, continue to expand to the Asia-Pacific, Central Asia, Thailand, the Middle East, Africa, Australia, New Zealand, Central and South America and other markets, and improve the global layout.
"Water, land and mountain" amphibious all-terrain riders enjoy outdoor fun
Radar Horizon was born from the M.A.P Radar Hanhai Platform, the first outdoor ecological new energy architecture in China. Different from other platforms, the M.A.P Radar Hanhai platform integrates top-notch pickup truck technology and advanced new energy passenger vehicle technology, so that each vehicle born on the platform has the mechanical performance that can comprehensively surpass the traditional pickup truck platform, and the electrical characteristics that can fully catch up with and surpass the advanced new energy platform. The platform is not only a product platform, a technology platform, but also a diversified outdoor ecological platform, which is the most important fulcrum for radar to build an outdoor ecology, and it is also the dividing point between super and non-super.
Thanks to the M.A.P radar Hanhai platform, the maximum rated load of the radar horizon reaches 865kg, and the carrying efficiency has reached more than 38%, far exceeding the industry average of less than 20%. At the same time, it has a super towing capacity of 3000kg. Super load-carrying and towing capacity, opening up more possibilities for outdoor travel. The radar horizon can not only pull a car full of equipment, but also tow a large-space, containerized villa RV, which can make a family of four or five comfortable self-driving.
If you can pull more, you have to go far. As an all-rounder on land, water and mountain, Radar Horizon has super wading ability, with a maximum wading depth of 815mm, which can be called a land submarine and the pickup with the strongest wading ability that can be bought in China. In order to achieve super wading, the waterproof rating of the radar horizon high-voltage system has reached IP67, and the waterproof rating of the power battery pack has reached IP68. In addition, it is also equipped with detailed functions such as wading air conditioning off and wading power protection, so as to protect every millimeter underwater.
At the same time, the radar horizon has the only super intelligent U-turn function of Chinese pickups, with a minimum turning radius of only 3.5 meters, the shortest in the same class in China. With the industry-leading intelligent electric four-wheel drive technology, it brings 7 driving modes, economy, comfort, sport, snow, mud, off-road and wading, which can intelligently identify the current road conditions and automatically and quickly switch driving modes.
Open the era of outdoor "electrical".
Radar Horizon is the first Chinese pickup truck equipped with a high-performance dual electric drive system, with a maximum power of 315kW, a maximum torque of 594N·m, and a 000 acceleration of only 4.5s, which is on an equal footing with Tesla Cybertruck and Rivian, comparable to the 3.0T Porsche 911, which also makes Radar Horizon the first pickup truck model in the industry that can accelerate with a supercar. In addition, the maximum speed of the radar horizon can reach 190km/h, whether it is acceleration or top speed, it is far more than all other pickup trucks in China, so that pickup truck users can also experience the driving pleasure of sports cars, and high-speed overtaking and lane change are even more arbitrary.
As a super pickup truck, the radar horizon 21kW full-scene discharge function is the world's first, which is almost equivalent to the discharge capacity of two Cybertrucks.
What does 21kW of external discharge mean? The average household electricity is between 3 and 5kW, and the 200-square-meter flat family can reach 10kW, including refrigerators, TVs, computers, microwave ovens, etc. The 21kW discharge power means that a radar horizon can allow two families who are accustomed to living on large flats to live at home in the outdoor camping without having to plug and unplug all the appliances at the same time.
The external discharge of the radar horizon is not only powerful, but also the discharge interface and specifications are very complete, 220V household, 380V industrial electricity can be satisfied, not only allows users to achieve uninterrupted power camping, some high-power outdoor industrial equipment can also be used at will, and can even charge other new energy vehicles when necessary.
Based on the external discharge function, Geely Radar has built an increasingly complete outdoor diversified ecology, which not only brings users a new experience of camping, fishing, and sports with electricity, but also is the best partner for the majority of makers to carry out new economic entrepreneurship. Radar Horizon not only upgrades this ecology again, but also brings super peripherals such as smart IoT refrigerators and outdoor professional flashlights, allowing users to explore more possibilities of outdoor diversified ecology.
Easily link more than 100 types of camping equipment
Radar Horizon is also a super base station with powerful IoT capabilities. It has the widest coverage, the largest number of categories, and the strongest connectivity.
The Zhilian magic box equipped with the radar horizon supports more than 10 communication protocols such as Bluetooth, WiFi, and satellites, and can build an interconnected network with the radar horizon as the core. Compared with home routers, Zhilian Magic Box can support the access and control of up to 100 various camping equipment within 300 square meters, realize real-time 4K high-definition video backhaul with drones at a distance of thousands of meters, and support 36,000 kilometers of high-altitude satellite communication.
In terms of intelligence, the radar horizon has a L2+ level of intelligent assisted driving. Its intelligent cockpit voice response is very fast, less than 200ms. The most important thing is that the intelligent voice supports 22 drone controls, and can give instructions to the drone through voice for route planning, data transmission and other instructions.
In terms of ride comfort, the radar horizon also has super performance, for example, the front and rear legroom can be 90 mm more than that of traditional pickup trucks under the same car length, providing users with a large five-seat space experience; The torsional stiffness of 30300N·m/deg, coupled with the STC ultra-strong polymer wear-resistant and anti-corrosion cargo box, is durable, making the radar horizon have super armor.
Comments: According to the latest domestic pickup terminal sales data, the cumulative terminal sales from January to March 2024 will be 72,954 units, a year-on-year decrease of 20%. At the same time, according to the statistics of the China Association of Automobile Manufacturers, a total of 57,117 vehicles were exported from January to March this year, a year-on-year increase of 50.8%, and the overseas market is still hot. In the face of such a current situation in the pickup truck market, the arrival of the radar horizon has tried its best to break the current sluggish market pattern of domestic pickup trucks, which not only popularized the latest electrification technology dividends for Chinese pickup truck users, brought more diversified expansion and playability for outdoor play, but also completely changed the traditional definition of pickup trucks, and drew a new four-wheel drive baseline for the upper limit of pickup outdoor fun. In the future, Geely Radar will promote the new energy of the pickup truck industry through better products and better services, continue to explore the huge development space of China's pickup truck market, and will seize the opportunity of the export market to heat up.