On April 23, Geely Radar brand's most important product this year - Radar Horizon announced its launch in Beijing, with a starting price of 181,800 yuan, which will change the current competitive pattern of the pickup truck market and become a landmark node for the pickup truck category to enter the new energy era. Ling Shiquan, CEO of Geely Radar, said at the press conference: "Geely Radar's technology has broken through the upper limit and the price has broken through the bottom line, and the new product Radar Horizon has completely realized the outdoor 'electric era' with 10 super capabilities, allowing the outdoor new fun crowd and the outdoor new economy crowd to say goodbye to 'not having fun and working really hard', and has become a new four-wheel drive baseline that raises the upper limit of outdoor fun for pickup trucks." ”
If Geely Radar is trying to use the seemingly niche subcategory of new energy pickup trucks in the past, then the blossoming of radar RD6 in this "test field" fully proves the feasibility and necessity of new energy pickup trucks. Starting from the radar horizon, this four-wheel drive pure electric pickup truck will also promote the multi-purpose of pickup trucks to a new level, accelerate the electrification process of the pickup truck category, and lead the pickup truck segment to find a new "blue ocean".
Not only to catch up with traditional pickups
Comprehensively surpassed in use
The radar horizon is like the birth of a "new species". If there is an Internet buzzword to describe the horizon, I am afraid there is no better fit for it than "Hexagon Warrior". Some people may think that this is an exaggeration, but if we look at this product from multiple dimensions such as power, loading capacity, passability, discharge ability, expansion ability, and safety, we will find that it not only equals or even surpasses fuel pickup trucks in the traditional competition of pickup trucks, but also reaches a new height in the ability to tap deep needs such as application scenarios and customer contact points.
As a "super pickup truck" with a maximum power of 315 kW and a maximum torque of 594 Nm, the Radar Horizon is currently one of the very few pickup trucks that can compete with supercars in terms of acceleration performance. Thanks to the empowerment of the M.A.P architecture, the radar horizon adopts the same integrated body structure as the Tesla Cybertruck, and after the introduction of the four-wheel drive system, it also makes up for the last shortcoming.
If the advantages of fuel pickup trucks lie in strong loading capacity, better road adaptability and passing performance without fear of rough roads, then the radar horizon seems to be for "playing elite". The maximum climbing ability of the radar horizon is 95%, not to mention other pickups, looking at the production off-road vehicles, the Jeep Wrangler has a maximum climbing ability of 70%, and the Toyota Land Cruiser is 83.9%, which is enough to see how strong its climbing ability is. In addition, in terms of the loading capacity that fuel pickup trucks are proud of, the radar horizon can also be said to be ruthlessly crushed, with a maximum rated load of 865 kg exceeding more than 30% of the current mainstream fuel pickup trucks on sale. Because it is a pure electric pickup truck, the radar horizon does not have the restriction of the height of the engine air intake in terms of wading, and the maximum wading depth of 815mm has also reached the mainstream level of the pickup truck category.
The above comparisons are only the most basic qualifications of Radar Horizon as a pickup, but if you want to talk about how it can impress consumers more, presumably the broader application scenarios of Radar Horizon must be difficult to match with fuel pickups. Because the radar horizon has a maximum external discharge power of 21kW and supports the 380V industrial-grade power standard through the inverter, its application scenarios have been further expanded. For example, you can use it as a mobile energy supply station to provide power support for outdoor work such as road emergency repair, 5kW electric welding, cutting machines, water pump irrigation, etc. In addition, the radar horizon can also charge other vehicles, and electric vehicles can be used as supply vehicles when they encounter a lack of power on the road. Functionally, it supports V2L/V2G/V2V - in addition to supplying power to various electrical equipment, it can also supply power to the grid, which is equivalent to an energy storage terminal. The external discharge function in the driving can also be further played on the radar horizon, including the continuous oxygenation of ornamental fish transportation, the electric energy supplement of plant protection drones, etc., the radar horizon can be well satisfied. It also means that it has more user touchpoints.
In the past few years, fuel pickup trucks have achieved the diversification of "one car to four vehicles" through continuous technological upgrades and function expansion, which is undoubtedly a great progress in the pickup truck industry. On this basis, Radar Horizon launched the "1+N" new model, that is, the combination of one car and a variety of application scenarios, injecting new vitality into the development of the pickup truck industry and making it move towards a more diversified development path.
An epoch-making game-breaker
As an epoch-making pure electric four-wheel drive pickup, it is not an exaggeration to call Radar Horizon a game-breaker.
From the perspective of the platform, the radar horizon shows strong technological innovation strength, and it is a "new species" that integrates advanced technology. As the first and only native pure electric pickup platform in China, the M.A.P Radar Hanhai platform not only provides the radar horizon with basic pickup attributes that surpass traditional pickups, but also enables it to rely on pure electric energy to realize intelligent scene applications that cannot be achieved by traditional fuel pickups, and has three attributes: energy platform, IoT platform and intelligent platform. This technological innovation not only improves the functionality of pickup trucks, but also promotes the scientific and technological progress and application scenario expansion of the entire pickup truck industry.
Therefore, extending to the use level, the radar horizon covers many fields such as new life and new business formats. In fact, behind the "1+N" model is Geely Radar's continuous insight into different users and different car use scenarios, as well as its painstaking analysis of the pain points of pickup trucks. Radar Horizon can flexibly configure different discharge modules and equipment applications according to the needs of users, so as to meet the needs of various complex scenarios. With the technological progress of the new pickup truck represented by the radar horizon and the expansion of the application scenarios it brings, the pickup truck is expected to play a more important role in the future, not only in the traditional field to continue to play an advantage, but also to expand to urban travel, emergency rescue and other fields.
At the same time, the radar horizon has also changed the rough and informal design style of traditional pickup trucks from the design, bringing consumers a more refined and high-quality first impression, which has also injected new vitality into the entire industry. This change in design thinking enables pickup trucks to better integrate into modern urban life, meet consumers' pursuit of personalization and quality life, and open up new ideas for other pickup truck manufacturers in product design.
Of course, as an important trend in the development of the automotive industry, Geely Radar also attaches great importance to the intelligence of its products. Through the introduction of advanced artificial intelligence, big data and other technologies, Radar Horizon has the interaction ability beyond the mainstream level of the pickup truck industry, as well as L2+ driving assistance capabilities including 15 intelligent driving assistance functions. These intelligent configurations not only improve the driving experience of users, but also set a new benchmark for the pickup truck industry. Therefore, the title of "Hexagonal Warrior" of Radar Horizon is by no means in vain, and its positive role in the pickup industry cannot be ignored. Its emergence not only promotes technological innovation and industry development, but also brings consumers more high-quality, diversified automotive product choices, this kind of healthy competition and mutual learning in the industry, will further help the orderly development of the pickup industry.
Last year, Geely Radar's overall sales volume was nearly 7,000 units, of which nearly 5,000 were really sold to the individual market, which means that Geely Radar has been recognized by the market in the field of new energy pickup trucks, which has a very positive effect on the emerging new energy pickup truck category. With the arrival of Radar Horizon, it will empower pickup products to expand more application scenarios, and we have more reason to believe that Radar Horizon will not only usher in its own highlight moment, but also contribute to the quality upgrade of the pickup industry.
Text: Zhang Haitian Editor/Layout: Zhao Fangting
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