CCTV Hangzhou, April 24 News A Qinghe Fang, half of the history of Hangzhou. Hangzhou Qinghefang Historical and Cultural District is located in the center of the ruins of Lin'an City, the capital of the Southern Song Dynasty, and is one of the most representative historical and cultural streets in Hangzhou. How can historic districts innovate and develop? Perhaps here we can find the answer.
Creating a "Museum Without Walls"
Walking into the art space located in the historical and cultural district of Qinghefang in Hangzhou, the "Scene at this Time - Dunhuang Mural Flying Special Exhibition" is being carried out here, and more than 40 exquisite flying murals selected from hundreds of caves attract the audience to stop and linger. Unexpectedly, at this time, the art space was transformed from a century-old house.
Art space at this time (photo by Sun Jun, trainee reporter of CCTV)
"We renovated the building while preserving it. Now we go from the first floor to the second floor, so to speak, more than a thousand years of history. At this time, the reason why Liu Yan, the director of the art space, said this is because this exhibition gathers representative flying mural works from various dynasties from Beiliang to the Yuan Dynasty, with an annual span of 1,000 years. "The works in this exhibition are all presented with special rice paper and mineral pigments, which restores the original colors and rich details of Dunhuang murals to the greatest extent, so that the audience can fully appreciate the charm of the painting art of the ancients. Liu Yan said.
At this time, the scene - Dunhuang murals flying special exhibition works (photo by Sun Jun, trainee reporter of CCTV)
In recent years, the Qinghefang Historical and Cultural District has increased the cultivation and support of characteristic cultural and museum institutions through rent reduction, project subsidies, star ratings, etc., and continued to attract high-quality thematic cultural and museum institutions such as Jiangnan Tin Museum, Rosewood Museum (at this time art space), Yiyitang Iron Art Museum, etc., to create a cultural and museum resource gathering area represented by Wushan-Qinghefang, and build a "Song Yun Core Circle". On the new media side, Qinghefang launched theme columns such as "Four Seasons Exhibition Pictorial" and "Museum Check-in Route", and continued to output hot content of the neighborhood cultural museum.
The combination of dynamic and static new formats leads the new trend
In the ancient bookstore of the block, the Southern Song Dynasty Study, on the square outside the study, an evening breeze concert is being held, tourists are waving their hands to the music, and in the music study, tourists are carefully reading the main books of Song Yun. The Southern Song Dynasty Study Room was designed by Wang Shu, winner of the Pritzker Architecture Prize, the "Nobel Prize in Architecture", and in 2022, it was also awarded the title of "The Most Beautiful Bookstore in Zhejiang Province" by the Propaganda Department of the Zhejiang Provincial Party Committee (Press and Publication Bureau).
The scene of the evening breeze concert outside the study of the Southern Song Dynasty (photo by Sun Jun, trainee reporter of CCTV)
Readers are reading books in the study room of the Southern Song Dynasty (photo by Sun Jun, trainee reporter of CCTV)
"In our Southern Song Dynasty study, we have a total collection of more than 20,000 books, covering the history, culture, folk customs, military, education, etc. of the Southern Song Dynasty, as well as Hangzhou, West Lake, Lin'an and other related books, hoping to create a representative public space of Southern Song Dynasty culture. Zhao Qunwei, general manager of the Southern Song Dynasty study, said.
Not only that, a series of lectures and activities on Song Yun culture are also carried out here, presenting readers with the experience of combining "encyclopedia + art appreciation" of Song Yun culture.
Qinghefang Historical and Cultural District actively introduces Song Yun culture + fashion formats. In addition to the Southern Song Dynasty study, there are also quality cultural formats such as the Laohangbang Song-style Life Experience Hall and the Yizhidao Moxibustion Museum, and at the same time, the layout of trendy cultural formats has attracted more than 30 Internet celebrity trendy brands that are popular among young people, such as Beijing Tieshou Coffee and Mai Boss Vintage House, which have led to the formation of a cultural consumption space for young people.