Source: Photo.com
April 22 is Earth Day, and to commemorate this day, Blizzard, a well-known game company, announced the donation of 30 million maggots to Tiggywinkles, a specialized animal hospital in the United Kingdom, for the treatment and rehabilitation of birds.
It is understood that the official Twitter of "Diablo" recently held the "Maggot King Duriel Challenge Event" - for every 25 likes on the official tweet, Blizzard will donate a "juice vat" containing 45,000 maggots. Donations are capped at 666 barrels, about 30 million maggots, and worth about $13,000.
At present, Blizzard says that the event cap has been triggered, and that 30 million maggots are enough to feed the birds treated in hospitals for two years, and fans can rest assured that these maggots can be stored and will not be wasted. "The sacrifice of Duriel has been completed. The king of maggots is relieved to know that their larvae have been put to good use on Earth Day. ”
It is understood that Diablo 4 will be launched in 2023 and will sell millions of copies. The game was launched on Game Pass in March of this year, thus attracting more potential users.
The share of each game genre in the world by region
According to IDC data, the Asia-Pacific region accounts for 9% of the global console game market, while Western Europe and North America account for 35% and 41% respectively.
The penetration rate of mobile gamers in North America and Europe exceeds 50%
From 2017 to 2021, the global mobile player penetration rate as a whole increased from 27% to 36%. The penetration rate of mobile gamers is on the rise in all regions, but there are large differences between regions. In 2021, the penetration rate of mobile gamers in North America and Europe exceeded 50%, and the penetration rate of mobile gamers in Latin America was 41%, compared to 36% at the global level. The penetration rate of mobile gamers in APAC and the Middle East and Africa is 34% and 24%, respectively, and there is still a lot of room for growth.
Note: Regional player penetration rate = number of regional players / number of regional population
China and South Korea have the highest concentration of the top 5 mobile game manufacturers
From 2014 to 2021, the concentration of the top 5 mobile game manufacturers (CR5) in various regions of the world showed an overall downward trend, from the level of 40%-60% to the level of about 20%-50%, indicating that the global mobile game market competition is becoming more and more fierce. In 2021, China and South Korea have the highest concentration of the top 5 mobile game manufacturers, with 48.5% and 47.1% respectively. Europe and the United States have the lowest concentration of the top 5 mobile game manufacturers, at 24.5% and 25.3%, respectively, indicating that Europe and the United States are the most competitive in the mobile game market.
Note: Chinese manufacturers only count the net turnover under the iOS caliber, and the above data is for reference only.
According to the analysis of the development of the game industry in mainland China, CITIC Securities Research expects that the game industry will develop steadily for a long time in the future along the three routes of reducing game addiction and adhering to the strategy of content to games, strengthening the protection of minors, and encouraging game manufacturers to go overseas. Although the construction of anti-addiction for minors and the focus on the development of high-quality game content may lead to the extension of the game development cycle and the decline in ROE, it will also promote the healthy development of the game industry, as well as the healthy development of high-quality games and medium-light games that focus more on content and technology. At the same time, encouraging overseas will also expand the development space of high-quality game manufacturers.
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