To make a long story a long story, this wave of Huawei and Apple stories is actually like a wonderful diving competition in the technology world.
Let's take a look at this stage first: according to Counterpoint data, the arena on the big stage of China's smartphone market will show us a year-on-year increase of 1.5% in the first quarter of 2024.
Let's take a look at our protagonist, Huawei, this returning veteran, not just jumped a beautiful three-week halfflip, the degree of completion is amazingly high, the year-on-year growth is 69.7%, what is the Mate 60 series and the newly baked Pura 70 series, comparable to the perfect entry into the water in a diving competition, the splash is no more, no less, just right. However, the impact is far less than that, and it is not only its own glory, but also a challenge book for opponents.
Over there, Glory is not idle, taking advantage of the opportunity of Huawei's opening, he also took advantage of the trend, an increase of 11.5% year-on-year, which seems to be a humble gentleman, but in fact, the sword is on the sidelines.
However, Apple, a heavyweight diver, has not been so smooth this year, down 19.1% year-on-year, and it seems that this big tree can't stop the lightning split of "weak sales". Cook's side, it was not like he was wearing a battle robe, but he was stabbed by his own sword.
In this way, Huawei and Apple, on this big stage, you come and go, stirring up a series of good stories. Huawei's quiet and strong comeback is like telling all the audience that Lao Tzu is invincible in the world! And Apple seems to be secretly plotting how to win back the lost applause in the next jump.
The big drama behind this is actually far more than a digital game for mobile phone sales, but also a contest of brand strength and market strategy. Huawei uses its strength to tell everyone that even if it is blocked, it can still hold its head high and move forward bravely.
Apple, on the other hand, needs to re-examine its strategy, after all, in this seemingly long technology diving competition, every challenge is full of uncertainty. Huawei's Mate 60 series and the Pura 70 series, which have just shaken off their fragrance, are both gorgeous twists and somersaults that have jumped into the market, winning the attention of the market and the vote of consumers' wallets.
And our Apple, although its diving skills have always been superb, but this time the performance in the Chinese market is a bit of an unexpected mistake. The 19.1% year-on-year drop was like the moment when a diver stumbled, and it made all the expectant spectators feel shocked. Cook and the Apple team also have to go back to review the diving moves, see how to find their rhythm in the next battle, and use their strength to prove that they are still the strongest in that ocean.
Don't think it's that simple, behind the hot sales of Huawei's Pura 70 series products, there is also a big trick hidden in it - this is not only the endorsement of 5G, but also the testimony of Huawei's steady progress on the road to self-breakthrough. It sends a signal to the entire market: even in the face of adversity, it can still shake the spirit and create surprises.
Glory's side did not waste this wave of craze, its 11.5% growth is like a beautiful splash in the diving competition, adding a little more vitality and excitement to the market.
This version of the "diving showdown" between Apple and Huawei is not only a contest between two technology giants, but also a game for the entire technology industry in the wave of a new generation of communication technology. On the one hand, Huawei's hard-core market return and technological innovation, on the other hand, Apple's flexible pace to respond to market changes.
Looking at this situation, does it feel more exciting than the competition itself? You must know that the competition of science and technology is never just a cold number, it stirs passion, tests strategy, and more importantly, measures the great leap of an enterprise after it is down-to-earth.
Look, behind the miracle of this round of China's smartphone market, there is endless business wisdom and unpredictable power in the market. Huawei and Apple, two tough guys in the technology industry, this competition between you and me is far from over.
In the next chapter, who can make a trend in the trend of the market, and who will unexpectedly set off the next wave of craze, this story has just begun. Let's wait to continue to interpret each chapter hidden behind this, and take a look at the survival of the technology industry and the market tornado that turns around the peaks and loops.