800 supermarkets close down in a year, why can two foreign-funded supermarkets be full of money every year?
Dear readers, have you ever been confused by the current competition in the supermarket industry? Hundreds of supermarkets close down every year, while some foreign-funded supermarkets are able to make a lot of money every year. This article will reveal the mystery for you, and hopefully provide some inspiration for your business decisions.
First, the market competition is fierce, and the rules of survival are cruel
At present, the supermarket industry is fiercely competitive, and the market environment is becoming increasingly severe. Many small supermarkets have closed down because they have not been able to adapt to market changes. However, hypermarket groups are also under tremendous pressure to innovate and improve their service quality in order to attract consumers. In addition, the rise of e-commerce has also had an impact on physical supermarkets, making market competition more intense.
Second, the advantages of foreign-funded supermarkets
1. Brand influence: Foreign-funded supermarkets have attracted a large number of consumers with their strong brand influence. They have a high visibility and reputation in the market, making it easier for consumers to accept their products and services.
2. Supply chain advantages: Foreign-funded supermarkets usually have a complete supply chain system, which can ensure the quality of goods, the price is reasonable, and provide a wealth of choices. In addition, they usually establish long-term and stable cooperative relationships with suppliers, reducing procurement costs.
3. Innovation and application of science and technology: Foreign-funded supermarkets pay attention to innovation, constantly introduce new technologies and new models, and improve service quality. For example, some foreign-funded supermarkets have adopted technological means such as smart shopping carts and self-checkout to provide consumers with a more convenient shopping experience.
4. Refined management: Foreign-funded supermarkets pay attention to refined management, improve operational efficiency and reduce costs through data analysis, staff training and other means. In addition, they focus on the customer experience, provide excellent after-sales service, and strengthen customer loyalty.
3. Coping strategies
In the face of market competition, small supermarkets should actively seek innovation and improve service quality. First of all, we should strengthen brand building and improve visibility, secondly, optimize supply chain management, reduce procurement costs and ensure product quality, secondly, introduce new technologies and new models to improve customer experience, and finally, pay attention to refined management and improve operational efficiency.
For large supermarket groups, in addition to the above-mentioned advantages of foreign-funded supermarkets, the following points should also be paid attention to:
1. Diversification: Diversify your business beyond the sales of goods, but consider expanding your business scope, such as opening diversified services such as catering and entertainment, to meet the diverse needs of consumers.
2. Online and offline integration: Actively embrace the development of e-commerce, realize online and offline integration, and improve the diversity of sales channels.
3. Community marketing: Strengthen interaction with the community and enhance the connection with consumers through community activities, coupons, etc.
4. Talent training and incentive mechanism: pay attention to employee training and development, establish a sound incentive mechanism, and improve the enthusiasm of employees.
IV. Conclusion
In today's increasingly fierce market competition, small supermarkets must continue to innovate and improve service quality if they want to survive. Hypermarket groups, on the other hand, should actively seek diversification and online and offline integration to cope with market changes. Finally, I hope you found this article helpful and wish you a prosperous business!