Live streaming is now popular all over the Internet and has become the new favorite of e-commerce platforms. As a domestic e-commerce giant, JD.com naturally wants to get a piece of the pie. A few days ago, Liu Qiangdong, the founder of JD.com, personally "stood on the platform" for the first time to bring goods, and the scene was once hot. But just when thousands of people were empty and the barrage was surging, a "storm" suddenly struck, and the live broadcast scene fell into embarrassment.
The live broadcast scene was empty
On the evening of October 0, Jingdong Liu Qiangdong brought goods live for the first time, attracting 00,000 people to watch online. With Liu Qiangdong's influence in the e-commerce industry, the live broadcast attracted the attention of a large number of netizens as soon as it opened. The atmosphere was warm and popular, the barrage in the live broadcast room was surging, and product sales were rising.
Judging by the data, this live broadcast achieved good results. According to JD.com, during the live broadcast, the sales of mobile phone products increased by more than 00% year-on-year, and the sales of laptop products increased by more than 00% year-on-year. Liu Qiangdong's debut brought considerable revenue growth to JD.com.
The after-sales quality was severely criticized
During the live broadcast, a large number of netizens began to complain about the low quality of JD.com's after-sales service in the barrage area. Some netizens reported a series of problems such as difficulty in returning, low efficiency in replacement, and poor service attitude of after-sales personnel, which seriously affected the user experience.
Judging from the data searched on the Internet, there are indeed some pain points in JD's after-sales service. For example, some users reported that after the quality problems of the goods purchased by JD.com, the application for return encountered many obstacles, and the process was lengthy and complicated; there were also user complaints that the replacement process was inefficient and the waiting time was too long; and some users said that the after-sales personnel encountered had a blunt service attitude, lack of patience and professional quality.
These issues have severely affected JD.com's user experience. In the live broadcast room, many netizens "complained fiercely" about JD.com's after-sales service.
Embarrassing end
As the negative comments continued to mount, the atmosphere of the live broadcast began to be awkward. Although the popularity was high, it eventually fell into trouble due to after-sales problems, and the live broadcast debut ended unsatinishly.
Judging from the data searched on the Internet, during the live broadcast, many netizens expressed strong dissatisfaction with the quality of JD's after-sales service, believing that JD has serious shortcomings in this regard. Some netizens even bluntly said that JD.com's after-sales service is "simply a joke".
This undoubtedly cast a shadow on Liu Qiangdong's live broadcast debut. Although the sales data during the live broadcast was gratifying, due to the negative noise caused by after-sales problems, the live broadcast finally fell into an embarrassing situation.
JD needs to rethink
This incident once again highlighted JD.com's shortcomings in after-sales service. JD needs to be heavy
Live streaming is now popular all over the Internet and has become the new favorite of e-commerce platforms. As a domestic e-commerce giant, JD.com naturally wants to get a piece of the pie. A few days ago, Liu Qiangdong, the founder of JD.com, personally "stood on the platform" for the first time to bring goods, and the scene was once hot. But just when thousands of people were empty and the barrage was surging, a "storm" suddenly struck, and the live broadcast scene fell into embarrassment.
The live broadcast scene was empty
On the evening of October 0, Jingdong Liu Qiangdong brought goods live for the first time, attracting 00,000 people to watch online. With Liu Qiangdong's influence in the e-commerce industry, the live broadcast attracted the attention of a large number of netizens as soon as it opened. The atmosphere was warm and popular, the barrage in the live broadcast room was surging, and product sales were rising.
Judging by the data, this live broadcast achieved good results. According to JD.com, during the live broadcast, the sales of mobile phone products increased by more than 00% year-on-year, and the sales of laptop products increased by more than 00% year-on-year. Liu Qiangdong's debut brought considerable revenue growth to JD.com.
The after-sales quality was severely criticized
During the live broadcast, a large number of netizens began to complain about the low quality of JD.com's after-sales service in the barrage area. Some netizens reported a series of problems such as difficulty in returning, low efficiency in replacement, and poor service attitude of after-sales personnel, which seriously affected the user experience.
Judging from the data searched on the Internet, there are indeed some pain points in JD's after-sales service. For example, some users reported that after the quality problems of the goods purchased by JD.com, the application for return encountered many obstacles, and the process was lengthy and complicated; there were also user complaints that the replacement process was inefficient and the waiting time was too long; and some users said that the after-sales personnel encountered had a blunt service attitude, lack of patience and professional quality.
These issues have severely affected JD.com's user experience. In the live broadcast room, many netizens "complained fiercely" about JD.com's after-sales service.
Embarrassing end
As the negative comments continued to mount, the atmosphere of the live broadcast began to be awkward. Although the popularity was high, it eventually fell into trouble due to after-sales problems, and the live broadcast debut ended unsatinishly.
Judging from the data searched on the Internet, during the live broadcast, many netizens expressed strong dissatisfaction with the quality of JD's after-sales service, believing that JD has serious shortcomings in this regard. Some netizens even bluntly said that JD.com's after-sales service is "simply a joke".
This undoubtedly cast a shadow on Liu Qiangdong's live broadcast debut. Although the sales data during the live broadcast was gratifying, due to the negative noise caused by after-sales problems, the live broadcast finally fell into an embarrassing situation.
JD needs to rethink
This incident once again highlighted JD.com's shortcomings in after-sales service. JD needs to be heavy