On April 13, the "Jixiang Road" in Xinyi District, Taipei officially opened, targeting literary and artistic youth, focusing on lucky haberdashery, hoping to reshape people's lives through "food, clothing, housing, and fun".
The four major business plans to reshape the atmosphere of the neighborhood
The project as a whole is a two-storey building with a small volume, which is divided into four major business plans: desktop stalls, living options, shared kitchens and independent bookstores.
At the entrance, a large number of orange decorations converge to form an "orange grove", symbolizing the good luck of "Juji", and the colorful carpet is laid inside, plus a small orange sofa, which is also the public rest area of the project.
At the same time, the popular walking steps are used to connect the first floor with the second floor. The large staircase is decorated with vibrant greenery, and you can rest on the staircase at will, adding fun to the staircase for consumers to wander.
Floor brand portfolio layout
This time, Jixiangdao invited more than 30 brands to settle in, with a total of 10 stores, among which local cultural and cultural and creative brands do not need to pay rent or commission, but only need to pay basic management fees, so as to reduce the operating pressure for brands and focus more on their own goods and services.
·"Wanxiu Laundry"
Wanxiu Laundry is a sustainable circulation media platform created by the owner Zhang Ruifu, advocating the spirit of laundry craftsmen, and using this to continue the second life of clothes abandoned in the laundry.
Through cross-border cooperation at home and abroad, combined with public welfare organizations and partners, etc., to create a new consumer communication model for social innovation brands, this time we have built the first flagship store in Taiwan, "Wanxiu Laundry Lab", providing 24-hour self-service laundry service, and joining hands with COFFEE LAW in the form of a cross-border cooperative shop-in-shop, combining rest space, coffee aroma, sake tasting and music, becoming a living field where innovation and sustainability coexist. It is reported that the brand has opened a number of stores in Taiwan and Japan.
- "Red Balloon Book House"
The Red Balloon Bookstore took off from Hengchun to Taipei, and the Xinyi pop-up store "Bridge of the Heart" combined with the theme concept of sustainable future, which is reflected in fabrics, building materials and packaging materials, making sustainability more meaningful. In addition, the space design integrates the reading environment, green planting, natural writing and local creation, bringing the sense of ritual and pleasure in life to more readers.
·"Good Island Collection"
"Good Island Collection" is a sustainable concept store composed of 18 local cultural and creative brands in Guoyu, advocating sustainability and supporting Taiwan's local crops and culture, and will also hold healthy eating experience classes, handicraft courses and lectures from time to time to encourage the public to join the ranks of sustainable actions, so that every little thing can become a "good representative" (Taiwanese).
- "Miss Flowey"
The latest popular dessert shop "Miss Huahua", the brand owner collides traditional dim sum with modern flavors to develop creative and exclusive flavors, adding unexpected pineapple crisp and shaqima to the desserts, with unique edible flowers, and satisfying the double enjoyment of vision and taste.
·「Pork Gate Thick Cut Pork Steak」
Adhering to the spirit of Japanese craftsmanship and respect for local ingredients, the "Pork Gate Thick Cut Pork Steak Store" selects high-quality black pork, Yilan Mengtian Koshihikari rice, Sunshine Selenium-rich eggs, etc., to bring consumers a better experience.
·「大吉堂」
With Hougong creative hand cuisine as the core, the creative combination of diversified cuisines and Taiwanese cuisine is in line with the taste of Taiwanese people, and can eat the taste that has not been eaten in the market, including Hong Kong style, Hunan, Hubei, Sichuan and other places, and the raw materials are selected from all over the world.
· Flash flash for a limited time
During the opening period, the Japanese "Help Six Days" express store was introduced on the first floor. The IP was created by Japanese illustrator GOTTE, with more than 400,000 IG followers, and is currently popular in Japan and Asia.
In addition to restaurants, bookstores, and sweets, the department store also has a variety of check-in spots that contain good luck, including the "Lucky Broadcasting" stage where you can hold live performances, the "Juyoshi" leisure space, and the "Zhuanji", a good luck arch where you can play the game of connecting lucky characters.
brief summary
According to Winshang Big Data, in the list of projects to be opened from 2018 to 2023, the number of small-scale commercial projects will fluctuate due to changes in the market environment, but the proportion has remained above 20%, and the overall trend is rising.
In recent years, the sought after small-scale businesses, such as TX Huaihai, Wuyi MIX320, M+ Marley, etc., have achieved a breakthrough by digging deep into a certain format or field, so as to achieve both performance and passenger flow. The smaller "Auspicious Road" starts from the market segment and targets literary and artistic youth, but the project still needs to continue to make efforts in terms of operational activities and business richness, and finding the difference point is the guarantee for the survival of the project.