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Movie Bonus: Can it become the new darling of the market?
Rhino Entertainment Original Text|Xiaofu Editor|Pu Fang
As the mainland film market becomes more and more lively, various novel marketing methods have also emerged one after another. Among them, the word movie bonus, which sounds a bit "two-dimensional", has also begun to become popular in the film industry. So, what exactly is a movie bonus, and can it become a new magic weapon to leverage market growth?
First of all, we have to understand what a movie bonus is. To put it simply, movie bonuses are some gadgets that the movie distributor gives with the movie ticket in order to attract the audience, such as specially designed ticket stubs, posters, dolls, etc. These gadgets are usually limited editions, so they give people a sense of "buy is earn", which can especially arouse the audience's desire to collect.
In the mainland market, movie awards have been very popular in the past two years. Especially those animated films imported from Japan, almost every one of them will come with a bunch of bonus giveaways to dazzle the audience. These giveaways are not only beautifully designed, but also closely related to the content of the movie, so that the audience can feel full of sincerity and surprise while watching the movie.
So, why are movie bonuses so popular? In fact, this has a lot to do with the changes in the tastes of the audience. In the past, everyone watched movies to see stars and stories. But this is no longer the case, and audiences are paying more and more attention to cultural consumption and personalized experiences. Movie extras can meet this need, it can not only bring a unique viewing experience to the audience, but also allow the audience to show off their "loot" on social platforms and satisfy their vanity.
Moreover, the movie bonus is also particularly interactive. Some movies will engage in some online and offline interactive activities, such as allowing the audience to get special gifts through a lottery after watching the movie, or by sharing movie posters to the circle of friends to win small gifts. This kind of gameplay not only increases the audience's interaction with the movie, but also makes the audience feel more interesting and meaningful.
Of course, movie bonuses are not just any movie. It has to be tailored to the genre, audience, and market positioning of the film. For example, animated films aimed at young audiences can launch some cartoon dolls, stickers, etc., while feature films aimed at adult audiences can launch some more artistic and collectible merchandise. In this way, not only can it better attract the target audience, but also make the movie bonus and the movie itself form a good complementary effect.
But then again, while movie bonuses have many benefits, they are not without their drawbacks. The first is the issue of cost. It costs money to produce and distribute these bonuses, and it may not be very cost-effective for some small-budget or niche movies. The second is audience limitations. After all, the audience who likes to collect these things is still limited, mainly concentrated in the second dimension and otaku culture lovers, and you have to work hard to cover a wider audience.
Moreover, the quality and design of the movie bonus are also quite crucial. If the giveaway is not of good quality or is not designed to be attractive enough, the audience may not buy it, and even have a negative impression of the movie itself. Therefore, the producer has to think carefully about it when launching the movie bonus, and he can't just deal with it.
So, can movie bonuses become a new driving force for market growth? In fact, it is difficult to generalize this question. After all, every movie is different, and audience tastes are constantly changing. But in general, as long as the producer can plan carefully, pay attention to quality, and find the right positioning, then the movie bonus may become a great magic weapon to attract audiences and increase the box office.
Of course, in order to make the movie bonus truly exert its market potential, it is necessary to do a series of supporting work. For example, we will strengthen publicity and promotion efforts to let more people know and understand movie awards, cooperate with e-commerce platforms and physical stores to expand sales channels, and increase audience interaction and participation with movies through online and offline activities. All of these measures will help increase the market impact of movie bonuses, which will further drive box office growth.
In addition, producers also need to pay close attention to market dynamics and audience feedback, and adjust and optimize the strategy of movie bonuses in a timely manner. After all, the market is constantly changing, and only by constantly adapting and innovating can we stand out in the fierce market competition.
Finally, I would like to say that as an emerging cultural phenomenon and marketing tool, film awards have indeed brought new vitality and opportunities to the mainland film market. It can not only enrich the audience's viewing experience, enhance the added value of the film, but also bring more revenue and reputation to the producer. However, in order to make the movie bonus truly exert its market value, we still need to work together, continue to innovate and improve.
In short, although the movie bonus thing sounds a bit "two-dimensional", it does have a lot of market potential and value. As long as we can make good use of it and give full play to its advantages, then it may become a new darling of our mainland film market and inject new vitality and impetus into our film industry. So, you might as well pay more attention to this new gadget and see what surprises and changes it can bring us!
Having said that, the development of movie bonuses is also inseparable from the support and popularity of the audience. Nowadays, more and more audiences are not satisfied with watching the movie itself, but also want to be able to get a comprehensive and immersive viewing experience. Movie extras meet this need, allowing audiences to have some unique collectibles in addition to watching the movie, which can become their capital to socialize and show off.
And this trend has also prompted producers and distributors to continue to innovate in movie bonuses, and strive to bring more novel and interesting giveaways to the audience. For example, some movies will release dolls or figurines that are highly consistent with the image of the movie characters, so that the audience can truly feel the charm of the characters, while others will release limited-edition posters or postcards so that the audience can keep these beautiful memories forever.
At the same time, the development of movie bonuses is also inseparable from the promotion of the market. With the continuous expansion of the film market and the increasingly diversified needs of audiences, movie bonuses, as an emerging marketing method, have also attracted more and more attention from producers and businesses. They have invested a lot of resources and energy to develop more exquisite and practical special gifts, in order to attract the attention of the audience and enhance the market competitiveness of the film.
It can be said that movie bonuses have become a new force in the film market, and it is changing our perception and experience of movies with its unique charm and value. In the future, with the continuous progress of technology and the continuous development of the market, movie awards will have a broader development space and richer possibilities.
(Disclaimer) The process and pictures described in the article are from the Internet, and this article aims to advocate positive social energy and no vulgar and other bad guidance.