[Feng Qitang original | Do not compile or pass on, have a source and evidence, share the entrepreneurial legend of the business world, and interpret the management wisdom of the big guys. 】
References: Mu Dao's "Fat Donglai Born to Goodness", Liu Yang's "Awakening Fat Donglai", Wang Huizhong's "How Do You Learn Fat Donglai".
01
Cleaning salary is more than 7,000?
Fat Donglai is a retail enterprise with supermarkets, department stores, and shopping centers.
But Fat Donglai is different from domestic retail giants such as Wan*, Long*, and Hua*.
Even, Fat Donglai has become a myth that the domestic retail industry looks up to (of course, some giants may not be able to put down their bodies to praise Fat Donglai).
Because in Fat Donglai, cleaners can get the same salary as broadcasters and Meichen, and they can get more than 7,000 yuan a month's salary, and there is an additional subsidy of 1,000 yuan for bathroom cleaning.
Of course, there may be dissatisfaction (I can't give it, you give so much, isn't this a pull of hatred).
Yu Donglai, the boss of Fat Donglai, has a sentence that if the company wants to do a good job, the salary should be doubled first!
Therefore, the average salary of ordinary logistics employees in Fat Donglai is more than 5,000 per month, and there are more than 2,000 dividends per month, excluding more than 7,000 social security;
For example, a 1,000-square-meter store manager in Fat Donglai can get an annual salary of 600,000 yuan!
That's right, this is Fat Donglai!
Such a fat Donglai, a fat Donglai who dares to divide money, is indeed the ceiling of the domestic retail industry.
Some people say that Fat Donglai and Huawei are two models for achieving common prosperity in China.
However, such a fat Donglai has puzzled many peers:
With such a high salary, how can a company make money?
In other words, what do companies rely on to support such high wages?
In fact, many bosses or entrepreneurs are wrong, to achieve high wages, it is not so difficult, the difficulty is only the boss's own heart.
02
If the boss takes less, won't the employee take more?
Huawei's Ren Zhengfei said that the real greatest selfishness of people is selflessness, and when the money is divided, most of the management problems will be solved.
As a result, Huawei has grown from a grassroots private enterprise to a giant in the communications industry today.
As early as more than 10 years ago, Yu Donglai, the founder of Fat Donglai, made an appeal: I hope that Chinese entrepreneurs can respect and rationally dispose of wealth, and can give at least 50% to employees, not only to make themselves happy, but also to make employees happy.
But more than ten years have passed, and there are few entrepreneurs in China who can do this!
Giving employees a high salary is actually very simple, the boss has a little less, isn't it realized?
Therefore, the question that Yu Donglai often considers is: Have our employees been trained to become talents?
Since 2002, Yu Donglai has divided 80% of the money that Fat Donglai earns every year, leaving only 20% for himself.
Now, Fat Donglai divides 95% of the operating profit every year, half of which is distributed to ordinary employees and half to management.
In the final analysis, those bosses who are always worried about giving employees high wages and the company will not be able to afford it, in fact, they are still not open-minded, or too selfish, and they are reluctant to take a little less.
This is probably the reason why "Fat Donglai can't get out of Henan".
03
Don't do promotions, stand to win customers
Some peers feel that Fat Donglai's profits are not enough to support Fat Donglai's high wages, indeed, the domestic retail industry is addicted to buy and give, buy reduce, discount and other promotional activities, in order to chase inflated sales, they have to sacrifice reasonable profits.
As long as Fat Donglai is willing, only with the sales of more than 3 billion yuan in its supermarket, it is enough to enter the ranking list of the domestic retail industry. In other words, Fat Donglai's sales are not low in the industry.
But these peers may not know that Fat Donglai never does promotions.
If you have been to Fat Donglai, you will find that Fat Donglai never does promotions, and there are no activities such as full reductions and holiday promotions.
And, this has become a part of Fat Donglai's corporate culture.
Some people say that Fat Donglai has studied that promotion can not increase sales, and some people say that Fat Donglai is positioned as high-end retail, and promotion does not conform to the positioning of the enterprise.
Yu Donglai publicly said: The best marketing is sincerity, and Fat Donglai wants employees to stand to win customers!
Yu Donglai explained the reasons for not doing promotions:
First, it is necessary to cultivate customers to consume rationally and not buy unwanted products because of promotions and discounts.
Yu Donglai believes that this is "the essence of doing business with sincerity and sincerity, so that customers can consume with confidence, consume safely, and consume happily." It is the mission of the business to improve the quality of life of customers and to promote social progress."
Second, employees should devote their energy to professional ability improvement and product category management planning, so as to respect goods and serve customers.
Only in this way can "employees become more and more interested in their work, and employees will naturally love their careers more and more".
In fact, this is also the continuation of the culture of "exchanging genuine products for sincerity, you and me, comparing hearts with hearts, not your own resolute don't, you have to suffer in case of trouble, don't rush for quick success" culture.
04
Don't advertise and spend your money on services
If you take a serious look at Fat Donglai, you will find that Fat Donglai never spends money on advertising, nor does he accept media interviews.
However, Fat Donglai seems to know the psychology of the public very well, and also understands the methods of social communication, while doing a good job in its own business, it accidentally made itself an "Internet celebrity".
Fat Donglai does not advertise, but spends money on service improvement.
(1) Fat Donglai has set up a customer complaint award: 500 yuan each time, and the annual budget has been increased from more than 70,000 yuan to 200,000 yuan;
(2) Fat Donglai may be the earliest unconditional return of physical retail enterprises in the country, not only that, Fat Donglai is also the only enterprise in the country that can provide door-to-door return and exchange!
Of course, the losses and costs caused by such returns and exchanges are naturally high, who will bear them?
Yu Dong said: if it is a quality problem, it will be borne by the supplier, if it is a customer's problem, then we will bear it, and if it is improper use, we will also bear it!
(3), watch a movie in Fat East, can you refund the money if you are not satisfied?
And even if you've already watched the movie, if you're not satisfied, you'll be refunded!
(4) Pre-sale treatment of goods to improve service quality
When you buy vegetables in Fat Donglai, you will find that Fat Donglai's vegetables have no mud and rotten leaves, and the green onions have been removed from the shallots and rotten leaves......
Some consumers said in an interview: it is good, and the quality of its goods is high!
Of course, there are more details to describe Fat Donglai's ultimate service!
Therefore, Fat Donglai does not do promotions, does not advertise, and returns business to its origins:
To make customers more satisfied, let employees discover their own value, and promote social progress, this is back to the belief of "freedom and love" of Fat Donglai.
Yu Dong said: Say a thousand things and ten thousand, I want everyone to live a little happier!
Some people say that Fat Donglai is the "Haidilao" of the retail industry, which of course refers to Fat Donglai's ultimate service.
Some people also say that Fat Donglai is the "Huawei" of the retail industry, which of course refers to Fat Donglai's high salary, high dividends, and high benefits!
There are many people who are puzzled, why does the smile of Fat Donglai employees make people feel very sincere?
The reason is very simple, because they work in Fat Donglai, they are respected and treated well-treated employees, and they come with a sense of happiness.
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