 |
| The China International Consumer Goods Expo has become an important platform to lead consumer fashion and promote consumption transformation and upgrading, attracting many high-quality brands from all over the world to participate in the exhibition. The picture shows the Jingdezhen booth in the global characteristic consumption exhibition area of the Consumer Expo. |
 |
| The picture shows the audience visiting the booth of Bloomage Biotech at the Consumer Expo. The above pictures were taken by Yi Xiao, a reporter from this newspaper |
From April 13th to 18th, the 4th China International Consumer Goods Expo was held in Haikou City, Hainan Province. The scale of the Expo, the number of participating brands, the number of new product launches, the number of visitors and other indicators have all reached a new high, demonstrating China's firm determination to actively expand opening up, and also reflecting the surging vitality brought about by the continuous release of the potential of the consumer market.
According to the latest data released by the National Bureau of Statistics, in the first quarter, market sales maintained a steady growth trend, the demand for upgraded goods continued to be released, the role of online shopping in driving consumption growth was further enhanced, and service consumption maintained double-digit growth. Consumption contributed 73.7% to economic growth in the first quarter, playing an important supporting role.
Accurately gain insight into new consumer demand and provide better consumer supply
The Central Economic Work Conference held at the end of last year proposed to "promote consumption from post-epidemic recovery to continuous expansion". This year's "Government Work Report" proposes to "cultivate and expand new consumption, implement policies to promote digital consumption, green consumption, and healthy consumption, and actively cultivate new consumption growth points such as smart homes, cultural and entertainment tourism, sports events, and domestic 'trendy products'." ”
In the first quarter, physical consumption was generally stable, and the total retail sales of consumer goods 120327 billion yuan, exceeding 12 trillion yuan, a year-on-year increase of 4.7%. From the perspective of residents' physical consumption, food consumption, daily necessities consumption and some residential consumption are relatively stable.
With a total exhibition area of 128,000 square meters, a total of 4,019 consumer boutique brands from 71 countries and regions participated in the Expo, with the number of participating countries and brands increasing by 9% and 19% respectively compared with the previous year. There were more than 55,000 professional buyers, an increase of 10% over the previous session. The main venue attracted 373,000 visitors, exceeding the previous year's 52,000 visitors.
The Expo, which has exceeded expectations, is a microcosm of the continuous release of new consumption momentum.
Dunhuang Academy of Fine Arts Year of the Dragon theme red sweatshirt, Shanghai brand "Flowers Special" watch, Chenguang stationery and the Forbidden City co-branded Chinese style signature pen...... At the Consumer Expo, at the booth of Dewu APP, a series of domestic trendy products have become popular for people to check in and experience. According to reports, the red sweatshirt with the theme of the Year of the Dragon of the Dunhuang Fine Arts Research Institute displayed at the booth was on sale in January this year and was welcomed by many consumers.
In Hall 2 of this year's Consumer Expo, the fashion exhibits at the Vipshop booth attracted many visitors. The Vipshop app launched the "Cloud Consumer Expo" activity area, bringing tens of thousands of well-known international and domestic brand products to consumers, covering a wide range of categories such as fashion clothing, sports and outdoor, beauty and skin care, home appliances, and lifestyle department stores.
"We hope to discover more high-quality brands at home and abroad through the Consumer Expo, so as to better meet the high-quality and diversified needs of consumers. Sun Gefei, vice president of Vipshop, said.
The relevant person in charge of Dewu APP said that the Consumer Expo not only brings together high-quality consumer brands at home and abroad, but also allows enterprises to better understand the new trend of consumption upgrading. It is hoped that through the platform of the Expo, we can gain more accurate insight into new consumer demand, continuously optimize consumption supply, and help continue to release consumption potential.
In the first quarter, service consumption became a bright spot. Driven by a series of pro-consumption policies and the extension of the Spring Festival holiday, the supply of service consumption has been gradually optimized, the demand for service consumption has been continuously released, and service retail has maintained rapid growth. In the first quarter, retail sales of services increased by 10% year-on-year, 6 percentage points higher than the growth rate of retail sales of goods in the same period.
Innovate products and services, and create new scenarios, new formats, and new models
In the first quarter, the online retail sales of physical goods increased by 11.6 percent year-on-year, 3.2 percentage points faster than that of the previous year, and the growth rate of total retail sales of consumer goods increased by more than 2 percentage points, of which food, clothing and use increased by 21.1 percent, 12.1 percent and 9.7 percent respectively.
At this year's Consumer Expo, more than 1,462 new products were launched, an increase of 45% over the previous year. During the exhibition, more than 600 themed activities and special activities such as new product debuts, fashion weeks, procurement docking, and industry promotion were held, bringing a new exhibition experience.
At the Consumer Expo, iFLYTEK's AI intelligent sweeping and mopping robot attracted many visitors, this product can recognize longer voice commands and gesture commands, bringing a more worry-free experience; Heytea booth displayed a new intelligent split tea machine, and the tea products produced were very popular; Zhuhai Duty Free Group brought its Zhuhai Duty Free MALL and other projects to the exhibition, comprehensively displaying the innovative achievements of duty-free main business, commercial operation, cross-border e-commerce and other aspects. At the exhibition site, Zhuhai Duty Free Group signed a cooperation agreement with Pearl River Shipping to reach cooperation intentions on overseas duty-free project cooperation, duty-free trade, duty-free supply chain channels, etc., so as to better serve the new needs of consumers.
From the Consumer Expo to the national consumer market, it has become a consensus to create new supply, meet new demand, and stimulate new momentum. The general trend of upgrading the quality of the mainland consumer market has not changed, and more and more enterprises are keeping up with the new trend of consumption upgrading, innovating products and services, creating new consumption scenarios, new formats and new models, and promoting the formation of new growth points in the market.
New e-commerce models such as live streaming and instant retail bring new experiences. In the first quarter, the retail sales of physical stores above designated size increased by 3.3 percent year-on-year, of which the retail sales of convenience stores and specialty stores increased by 5.2 percent and 6.3 percent respectively. Online and offline are deeply integrated, and new scenarios are emerging at an accelerated pace. Brick-and-mortar retail stores continue to promote the integration of digital technology and consumption scenarios to enhance the shopping experience, driving the steady growth of commodity retail. Judging from the development of the postal express industry, which is closely related to online shopping, the year-on-year growth rate of the national postal express business volume in the first quarter is expected to exceed 20%.
Consumption hotspots continue to expand and extend, and the consumer demand for upgraded goods is released quickly. In the first quarter, the retail sales of sports and entertainment goods and communication equipment of units above designated size increased by 14.2 percent and 13.2 percent respectively year-on-year. The growth rate of retail sales of housing-related goods accelerated or turned from negative to positive, and the retail sales of household appliances, audio-visual equipment and furniture increased by 5.8% and 3% respectively, and the growth rate was 5.3 and 0.2 percentage points faster than that of the previous year.
We will take multiple measures to expand consumption and consolidate and strengthen the positive trend of economic recovery
Since the beginning of this year, cultural tourism consumption has continued to develop well. All localities closely follow the new trend of cultural and tourism consumption demand, combine the characteristics of local industries, and innovatively hold a variety of cultural and tourism consumption activities to provide tourists with a richer cultural and tourism consumption experience, which further stimulates people's enthusiasm for travel.
According to data from the National Bureau of Statistics, residents had a strong willingness to travel in the first quarter, and consumption of catering, transportation, entertainment and other services grew rapidly. In the first quarter, catering revenue increased by 10.8% year-on-year, and the retail sales of transportation, sports and leisure services grew rapidly. From the perspective of departmental data, the number of commercial performances (excluding performances in entertainment venues) nationwide increased by 72.71% year-on-year, and the box office revenue increased by 116.87% year-on-year. Holiday spending continues to be hot. The number of travelers and tourism revenue during holidays such as the Spring Festival and Qingming Festival have exceeded the level of 2019, achieving double-digit growth year-on-year.
At this year's Consumer Expo, Fosun's tourism booth, which was full of strong resort style, attracted many visitors to check in with its hot air balloons, skiing, water world and other shapes and projects. The brands displayed at the booth, such as Sanya Atlantis and Taicang Alps International Resort, as well as themed products such as city vacations, ice and snow vacations, and parent-child vacations, attracted many visitors to come to understand and consult.
As a supporting theatrical performance of this year's Consumer Expo, the musical "Su Dongpo" was staged at the Oriental Global Grand Theater of Hainan International Convention and Exhibition Center on April 12, telling Dongpo culture in the form of a musical, attracting exhibitors and audiences to watch.
"We hope that with the help of the platform of the Expo, we can broaden the new path of combining culture, tourism and art industries, create a more distinctive cultural brand, and provide tourists with more high-quality cultural and tourism products. Wang Ke, director of the Haikou Municipal Bureau of Tourism and Culture, said.
Cars are replaced with "energy", home appliances are replaced with "intelligence", and home decoration and kitchen are "renewed...... During this year's Consumer Expo, the national consumer goods trade-in action - Hainan Station and Hainan International Consumption Season was launched. The China Household Electrical Appliances Association and the China Materials Recycling Association issued an initiative to "promote the trade-in of household appliances and promote the renewal of consumption cycle", encouraging the promotion of consumption cycle and contributing to green development by optimizing product structure, improving the recycling system and strengthening environmental protection education.
The Ministry of Commerce and 14 other departments recently jointly issued the "Action Plan for Promoting the Trade-in of Consumer Goods", proposing to strive to achieve the accelerated elimination of passenger cars with emission standards of China III and below by 2025, and further increase the market share of high-efficiency and energy-saving household appliances, increase the recycling volume of scrapped vehicles by 50% compared with 2023, and the recycling volume of waste household appliances by 15% compared with 2023, and by 2027, the recycling volume of scrapped vehicles will double compared with 2023, and the transaction volume of second-hand cars will increase by 45% compared with 2023 , the recycling of waste household appliances will increase by 30% compared to 2023.
"Encouraging and promoting the trade-in of consumer goods brings huge market opportunities. Xu Junxiang, president of the China Materials Recycling Association, said. The automobile, home appliances, home decoration, kitchen and bathroom markets have a large number of complexes, a strong driving effect, and a very large potential for replacement and upgrading.
The relevant person in charge of the Ministry of Commerce said that it will adhere to the two-wheel drive of "policy + activities", focus on promoting the trade-in of consumer goods, carry out a series of activities of "Consumption Promotion Year", and promote the formation of a consumption boom of "enjoying the benefits of the whole people throughout the year" through "quarterly themes, monthly activities, and weekly scenes", and take multiple measures to expand consumption and consolidate and enhance the economic recovery and positive trend.
People's Daily (2024-04-24 19th Edition)