#酒店 ##五一小长假#
May, when spring flowers bloom and festivals gather, has always been a small peak season for hotel revenue. There are not only heavy statutory holidays, but also a good season for wedding banquets and flower viewing, and most hotels have entered the peak season since May Day. However, the more peak the season, the more attention should be paid to the quality of service, avoid bad reviews, and at the same time do a good job in marketing activities, with the help of the peak season for the off-season drainage.
This year's May Day is closed from May 1 to May 5, and the temperature in May is very suitable, which is believed to inspire many people to travel. At the same time, this year's May Day holiday also covers May Fourth Youth Day. Hotels can package Labor Day and Youth Day to design hotel products and activities for different customer groups during the five-day holiday.
1. Labor Day & Youth Day (5.1-5.5)
1. For parent-child customers
During the May Day holiday, there may be a lot of parent-child families traveling. The hotel can host a series of "Labor is the Most Glorious" activities. The room aunt and the restaurant chef teach the children to clean the room and cook simple meals, so that parents can taste the dishes cooked by their children and cultivate their children's sense of labor. And after all the classes, a floor is set aside to hold a family labor competition, so that parents and children can compete to clean the room. The winning family will receive a labor medal and a prize from the hotel.
2. Target white-collar customers
If the hotel is located in the CBD and the surrounding office buildings and apartments are abundant, you can use Labor Day and May Fourth Youth Day to launch some fashionable theme activities for white-collar workers. For example, there are whisky tastings, wine tastings, and flower arranging activities that charge per person. For such high-end activities, we must clarify the positioning of the customer group, and at the same time highlight the scarcity of the activity, focusing on only X seats, and the sales staff will sell one-on-one to VIP customers.
You can also promote some preferential activities for team building and gatherings. For example, accommodation for 10 people + lunch buffet + dinner around the table + chess and card fitness + board games/team building game props to play, etc.
3. Target single customers
For young single customers, you can cooperate with a blind date agency to jointly hold an offline social gathering. Package food and beverage products into a blind date package. For guests who successfully hold hands during the networking event, they will receive a couple package voucher and a VIP discount for future wedding receptions.
You can also work with some team building agencies to jointly plan some friendship script killing activities to improve the fun and participation of the activities, and can also radiate to more young customers. For example, Dalian Yifang Castle Hotel and the team building company planned the cross-dressing script killing activity "Royal Heir", making full use of the hotel's hardware resources, and also packaging the hotel's catering products into the script killing activity. It attracted a lot of young people to sign up.
4. For couples
May began to enter the wedding season, during the May Day period can hold a hotel wedding expo, focusing on the marketing of hotel wedding products, such as on-site signing, you can enjoy 95% off or wedding beer and other discounts, and then give an additional 16-piece wedding gift box. If there is a wedding reception during the May Day period, it is also necessary to do a good job of converting and retaining the guests who enter the store.
If the hotel is close to scenic spots and scenic spots, you can also jointly launch a package with the scenic spot to provide customers with one-stop service. At the same time, the catering department of the hotel can also develop some products suitable for take-out during holidays, such as picnic baskets, camping barbecue packages, dim sum gift boxes, sauce and marinade products, etc.
2. Beginning of summer (Sunday, May 5)
The beginning of summer in 2024 is Sunday, which happens to be during the May Day holiday. In fact, you can directly combine the Lixia activities with the parent-child activities of May Day. For example, popularize the knowledge of the 24 solar terms with the children, teach the songs of the solar terms, and teach the children to recite poems about the beginning of summer. Organize children to hold a "top egg competition", and the last egg king will receive a small gift from the hotel.
At the same time, the festival dishes of Lixia will be packaged into the accommodation + catering package activity on May Day. For example, Lixia must eat, "three fresh, three fresh, three fresh, three fresh", the hotel can launch the Lixia nine fresh package, or hold the Lixia nine fresh food festival.
l Three fresh: cucumbers, broad beans, amaranth
l Three fresh water: pufferfish, snails, anchovies
יהוה יהוה
3. Nurses' Day & Mother's Day (Sunday, May 12)
This year, Mother's Day and Nurses' Day coincide with May 12, and it's a weekend. Two festival hotels can be promoted together. For example, mothers who are nurses who come to the store on May 12 can enjoy a special dessert.
With a nurse's certificate, you can enjoy an 8.8% discount when you spend at the store, and the activity can last for one month. You can also try to contact the human resources or trade unions of nearby hospitals to promote a series of special offers for medical staff on Nurses' Day. For example, birthday banquet rights cards (free box decoration, a free special dish, a free birthday noodle, a birthday performance, etc.), Nurses' Day theme tea break, preferential monthly package, etc.
For Mother's Day, in addition to promoting some exquisite set meals designed for the role of mothers, encourage children, husbands, and bring their mothers or lovers to the restaurant for dinner. You can also focus on promoting the hotel's housekeeping card and laundry card, which may be more touching to female guests who are mothers and wives than to eat a meal to relieve their mother or lover from housework.
4. Museum Day & Flower Viewing Season
May 18 is International Museum Day, and this year's Museum Day happens to be on Saturday, so it can be bundled with guest rooms, dining, flower viewing, and the popular City Walk and other activities to make a package product for 3 days and 2 nights, or 2 days and 1 night. The hotel can take the initiative to cooperate with some parent-child websites, travel agencies, and training institutions to launch activities such as hotels + museums + theme catering.
May is also the time when many flowers such as laurel, anemone, phoenix, hyacinth, violet and many others compete to bloom. Hotels can also use the topic of flower viewing to make some package products for individual customers, such as making refreshment articles. InterContinental Suzhou has designed and launched flower-themed refreshments, including a variety of flower-shaped desserts. These flower-themed sweets and dishes can be bundled with the guest room, and then the guests will be given a cherry blossom viewing and City Walk route map.
5. Online Valentine's Day & Xiaoman (Monday, May 20)
Nowadays, 520 has become a Valentine's Day that is highly accepted by young people. If the package products launched by the hotel Rose Valentine's Day are more popular, they can continue to be promoted at 520.
At the same time, 520 is also a day when couples are willing to get together to register. Hotels can focus on celebrating Valentine's Packages for registration, as well as wedding products. At the same time, on the day of 520, wedding banquet booking discounts will be launched, such as one table for 10 tables and so on. Focus on the promotion of couples who come to the store to consume on the day of 520.
You can also promote couple-themed room coupon packages specifically for couples, and the price can be set a little lower, and the use time can be limited (not available in peak season) to attract business in the hotel's off-season.
May 20th is still the traditional solar term Xiaoman, Xiaoman is the first real "busy farming season" in spring, people give the custom of eating bitter and bitter vegetables in Xiaoman to the meaning of "bitter first and then sweet". In addition to eating bitter and bitter vegetables, Xiaoman also has the custom of eating wheat cakes and wheat cakes. Hotels can also promote new menus suitable for Xiaoman during the Xiaoman solar term, and can also plan a wild vegetable food festival.
Bitter and bitter vegetables: In the small full season, the diet should be light, and at this time in the past, it was the time when all kinds of wild vegetables were on the market, including bitter vegetables. Therefore, on this day, the folk have the custom of eating wild vegetables and bitter herbs to clear heat and detoxify.
Wheat cake: Wheat cake is filled with dried plum vegetables or pickles and diced fatty meat, put on the rolled dough, close the mouth like a bun, and then roll it into thin slices, which looks like a pot helmet from the outside.
Wheat cake: Legend has it that Xiaoman is the birthday of the "silkworm god", because there are more silkworms in the south, Xiaoman is an important node for the hatching of young silkworms and the growth of mulberry leaves, so more attention is paid to the "sacrifice to the silkworm god". At this time, people will use rice flour or flour to make wheat cakes that resemble silkworm cocoons and enjoy them together, hoping that the cocoons will be harvested.