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On April 22, the 2024 "Spring Run Ten Directions, Tea Tasting among Flowers" and the theme public welfare activity of National Tea Day was held in Jinan Huapu Park. At the event site, there are not only traditional famous teas such as Longjing and Pu'er, but also new teas such as cold brew tea and spring water co-branding.
"Make drinking tea a cool thing", this promotional slogan caught the attention of reporters when experiencing cold brew tea. It is understood that this slogan comes from Hanxiang Oriental, a brand of Huaping Tea Factory.
Yan Zhen, the manager of the fragrant Oriental brand, is a third-generation tea. "After my father came to Jinan from Fujian, he felt that it was not only convenient for logistics, but also for a good business environment. According to Yan Zhen, his hometown is Fujian, and his parents came to Jinan around 1998 to do business, when they brought more than 10 jasmine teas, many consumers feedback after tasting, and feel that although these jasmine teas are fragrant, they are not strong enough to drink. Therefore, in order to be closer to the taste of Jinan people, the brand innovated on the basis of the flavor of Fujian tea and integrated it into the Yunnan tea base to make the taste of tea more intense. Young people don't like bitterness, and the brand weakens the astringency of the whole tea through the form of cold brew tea, fully releases the tea aroma, and makes it a more suitable way for young people to drink tea.
Baotu soared into the sky, Minghu Spring Dawn, Black Tiger Roaring Moon, Pearl Reflecting Cui, these four "spring water co-branded" on the booth attracted the attention of reporters. It is reported that in addition to the relatively novel cold brew tea, Yan Zhen also brought a joint spring water tea with Jinan characteristics this time. These four teas are jasmine tea, green tea, black tea, and charcoal-roasted oolong, with a net content of 100g. According to Yan Zhen, these four spring water co-branded teas were launched in 2020 and have been 4 years ago.
"Young people always like new, strange and special, how to call on young people to pay attention to tea, how to make tea drinkers younger, this is a question I have been thinking about in entrepreneurship. Yan Zhen said that the innovation in the form of brewing is a way to bring tea culture into the young group. In addition, Hanxiang Oriental brand is also constantly participating in the export of Jinan's culture, integrating tea elements with Quancheng elements in the form of cultural and creative illustrations. This also allows more young people to pay attention to tea, and slowly accept tea drinking from the basis of attention. (Aijinan reporter: Fan Jinping)