"Which Chinese celebrity agent do you admire the most?"
Faced with this slightly tricky and even a bit "pit" problem, Huo Wenxi's answer was watertight: "Brokers, with the improvement of the market, there is a relatively clear concept, I think each broker has its own strengths." ”
It is another year of "riding the wind and waves", and Huo Wenxi, who has served as the general counsel of the women's group for 4 consecutive years, has a unique style.
Huo Wenxi is direct and pragmatic. At the beginning, Joey Yung's group did not perform well in the show, she pointed out that Alan in the team "weak people really have to practice hard", even if they are friends for decades, she asked Joey Yung mercilessly: "Is the threshold for yourself so low?" A team of 3 people, she was said to cry two.
But when the show investigated which judge he liked the most, Huo Wenxi was the first.
Perhaps because this "Hong Kong girl" herself is a model of "riding the wind and waves". From a model to an agent, in a small office in the King's Building on Hennessy Road in Hong Kong, she has become popular with many artists, and is good at handling various artist crisis public relations. not only took the first batch of artists to "go north", but also expanded the business in the Greater Bay Area......
In the 30th year of becoming an agent, she cooperated with well-known colleges and universities to broaden the age range of newcomers in the entertainment industry to 35 years old, which is rare in the entertainment industry where the debut age is getting younger and younger.
01
Buoy:
It's all in the same boat, supporting you at critical moments
While waiting for the three sisters to spend time in the tea restaurant, Huo Wenxi had already ordered the dishes: "Zu'er doesn't eat beef, Jiaojiao wants to eat vegetables, and Ah Sa eats a lot...... I will eat one pineapple oil, and I will eat the oil in the middle, but the three of them will not eat it. ”
In the first season of the variety show "Because We Are Friends" initiated by her, the natural subtlety of ordering food has already presented the relationship between Huo Wenxi and Joey Yung, Cai Zhuoyan (Ah Sa), and Zhong Xintong (Gillian) very three-dimensionally.
Joey Yung described herself and Huo Wenxi as perfect partners like "pineapple buns and milk tea", and Huo Wenxi high-fived her: "If I am a pineapple bun, you are the butter inside." ”
This description somewhat permeates Huo Wenxi's important understanding of the role of "agent": to protect good artists.
In the current entertainment industry where staff and artists often "crusade" against each other, Huo Wenxi's cooperation with his artists for more than 20 years is rare. She described everyone's spiritual level as being in a boat, and as a broker, she is a lifebuoy on the ship.
Compared with many brokers who deal with problems with silence, she chooses to face it directly: "Turning a crisis into an opportunity, this is what an agent must do." ”
Twins concert, Huo Wenxi and Joey Yung supported the stage. Photo courtesy of the courtesy of the
Nicholas Tse, Ah Sa, and Gillian are all popular figures chased by the media, and in the face of public opinion, the words "Huo Wenxi's response" are earlier than the artist, and often occupy the front page headlines. Hong Kong media said that even if she called Miss Huo in the middle of the night, she would answer.
But Miss Huo's response was particularly ingenious.
She responds positively, patiently, and thoroughly to questions about herself, but when it comes to artists, the answers become extremely positive.
She is good at strengthening her identity as a "lifebuoy" in various interviews and directing the focus to herself. It seems like a lot of things have been said, and it seems like nothing has been said.
After 30 years in the industry, what is the most memorable crisis PR for you? ”
The question landed lightly, but soon she shifted her focus to herself and even provided more specific information: for example, the first time she met Nicholas Tse.
She has described this scene many times, 16-year-old Nicholas Tse is wearing sunglasses and his right hand is in his pocket, looking like Xie Xian. At the end of the signing, she was 24 years old at the time, because she had no experience, she didn't know how to send Nicholas Tse to the airport, and she was scolded and cried by her boss on the phone.
This negligence of 30 years ago is remembered by her to the present. With more than 20 years of cooperation and companionship, Nicholas Tse is not only the object of her assistance as an agent, but also a lifebuoy thrown out of Nicholas Tse in times of crisis, and the friendship between them is more like family.
Huo Wenxi has cooperated with many artists of Emperor for decades, the picture shows Huo Wenxi, Nicholas Tse, and Ren Dahua. Photo courtesy of the courtesy of the
02
Family:
Say the most unpleasant words and lift them with the greatest force
"Family" will be loyal and outspoken.
At the beginning, Nicholas Tse proposed to do a food show and be the host himself. Huo Wenxi asked him: "Do you know how to cook? Don't you always order takeout? You cook a meal for me first, and then I'll decide if I want to help you make a show." ”
After confirming that Nicholas Tse really learned to cook and plate seriously, and the taste was also very good, Huo Wenxi brought him into the scene of "12 Sharp Flavors". Seeing more than 1,000 people in the first shooting, Nicholas Tse asked Huo Wenxi in a low voice: "Ah Zhu, are you playing too big?"
In Hong Kong, people around her will call her English name Mani. Only people who are particularly close to her call her "Azhu".
Huo Wenxi replied to him: "Nicholas Tse, you want to shoot a variety show, it's not a small show like your wife cooking, right?" Later, Nicholas Tse learned that Ah Zhu helped him talk about a big platform, and he used movie-level production to make a food variety show.
It is also a family member, and after saying the contrary advice, they will do their best to support and support.
People have always known that Huo Wenxi has strict requirements for the appearance of artists. She didn't allow Zheng Xiyi to eat white rice, and when she saw Joey Yung stealing potato chips in the audience, she warned the other party, "You must think that your acting career has ended before it began." This sentence has been remembered by Joey Yung until now, and even if he works all night, he will insist on exercising.
The outside world commented on her as "cruel", she said: "Is it cruel? ”
"It's cruel if you don't tell the artist about it. ”
The picture shows Huo Wenxi (second from right) at work. Photo courtesy of the courtesy of the
Huo Wenxi is the kind of person who takes one step and sees three steps, "Tomorrow is to be planned, not by imagination." "30 years", three syllables can be finished, and every stroke of the writing is full of ups and downs.
"Crisis awareness" is almost a sword hanging over her head, Cancer she has been pursuing a sense of security, "If you don't make progress in life, you will regress, and I have no action to stop." ”
In 2011, she took the initiative to propose to her boss to go to Beijing to expand her business, starting from only one pen and building a Beijing branch. She couldn't understand the sound of children, and she was not accustomed to the soil and water, and she had been having diarrhea in the first nine months in Beijing and lost 10 pounds. I didn't know the filmmaker, so I went to the group, like a scene reporter, to help throw out the garbage and order lunch boxes on the spot, observe every department and type of work, and learn how to control costs.
She is optimistic about the mainland market and is determined to bring everyone to a bigger stage and plan like a big parent.
This patriarch will also remind and block in time.
Whether it is a friend or a lover, she will remind artists to carefully choose who they are dating: "What kind of person the other person is, this is very important. She will not prohibit artists from falling in love, while managing their careers, if they still have spare energy, and the other party is a very motivated person, it is best that everyone can grow and progress together.
If the Emperor is a big ship, then many of the members of the ship have been here for more than ten years. Everyone can safely hand over their backs to each other.
In the past 30 years, he has invested in films, signed artists, and cooperated with universities...... Huo Wenxi and this big ship continue to expand new routes and come to a new stage.
The picture shows Fok Wenxi and Emperor artist Kwan Zhibin. Photo courtesy of the courtesy of the
03
Bole:
The 35-year-old "newcomer" also deserves a chance
Now, Huo Wenxi is putting a lot of energy into developing new talents.
In 2024, Emperor and the Central Academy of Drama will cooperate in the "Chinese Opera Emperor Performing Arts Academy", and in the enrollment brochure, the age requirement for the academy is written as of 35 years old, which is rare in the entertainment industry where "fame should be made early".
"The entertainment industry needs actors of different ages," Huo Wenxi said, "I hope to tap new talents in the entertainment industry and find those seedlings who are really capable." "Prepared together with the school, there is also a variety show that allows the agent to bring newcomers to debut, and the people on stage will come from the selection of the "Chinese Opera Emperor Performing Arts School".
For newcomers, what she values is to learn to perform well and have excellent character, they don't have to be handsome men and beautiful women, but they must have their own characteristics and labels, or they look ordinary but have a good audience.
"I want quality, and we will spend more resources and time training new people to let them go a little further," Huo Wenxi said when talking about his concept of launching artists, "and we have to get back the resources invested in artists in a year or two, which is a drain on them." Artists are not for loss, they are to be cultivated. ”
Such a move originated from her career requirements as an agent to help artists plan their acting careers, and pragmatism is almost a concept throughout her career.
She will take the initiative to discover the characteristics of artists and make them make corresponding changes according to market demand. When the Twins first debuted, the two little girls didn't seem to be strong enough when they came out alone, so Huo Wenxi combined them. When they first debuted, they were not distinctive, Huo Wenxi asked them to turn their hands on their sides, Ah Sa recalled: "Whether it was in the corridor or in the company, she ordered us to turn over as soon as she ordered us, and many artists looked at us like this at that time, and they all thought we were like a circus." The two went to Huo Wenxi to theorize, and Huo Wenxi said: "You two are young, not outstanding, and not tall, if you don't have a special audience, you can't accept it." The two were obedient and obedient, and later their first EP was released and became a big hit.
When he first became popular, after a certain performance, Ah Sa excitedly said to Huo Wenxi: "Mani just now had a mother-in-law give us a red envelope!" ”
The agent's sensitivity made Huo Wenxi subconsciously remind them: "You really have to take care of it, because people who like you today may like other people tomorrow." You have to have a sense of crisis with yourselves. If you don't make progress, what you have today won't be tomorrow. ”
But soon, she held hands with them and burst into laughter.
Source: China News Network