On April 23, the Wuxi Eagle Tea Live E-commerce Festival held during the 2024 Wuxi Eagle Tea Cultural Tourism Consumption Festival, the hometown of China's Eagle Tea, was officially launched in Xiaoyao Square.
At the live broadcast event, there was a dazzling array of Eagle Tea and its derivative products of various years, from traditional tea to innovative tea drinks, tea snacks and tea ice cream, all of which showed the vigorous development of the Eagle Tea industry. Shengjing Eagle Tea Company, Tongyuan Tea Industry Co., Ltd., Ningyinchuan Eagle Tea Co., Ltd., Jinpulian Eagle Tea Co., Ltd. and other well-known enterprises have appeared one after another, bringing their own well-made Eagle Tea products.
Douyin experts and e-commerce anchors in and out of the county introduced the historical origin, unique quality and cultural connotation of Eagle Tea in detail, and at each booth, through intuitive display and vivid explanation of the brewing method, tea color, taste and texture of Eagle Tea, the audience in the live broadcast room had a deeper understanding of Wuxi Eagle Tea.
Douyin expert Zhang Dekang said: "The people recognize Eagle Tea very much, and fans and friends also recognize it, drinking more Eagle Tea is good for the body, so the effect of selling Eagle Tea in this live broadcast is also very good." ”
According to the relevant person in charge of the county commission of commerce, the live broadcast e-commerce festival will be held from April 23 to May 31, through the form of enterprise concessions + government subsidies, to create popular products with a unified price, and at the same time invite talents and local e-commerce companies to publicize and promote popular products through live broadcasts, enhance the brand awareness and influence of Wuxi Eagle Tea, and further promote the sales of Eagle Tea products.
Hu Minli, deputy director of the County Commission of Commerce, said that it is necessary to further strengthen the brand building of Wuxi Eagle Tea, enhance audience awareness, stimulate the momentum of digital economy development, and boost the high-quality development of Wuxi Eagle Tea industry.
Reporter/Deng Yali
Editor/Li Jing