Last weekend's Shanghai was immersed in "performance and roar", including the "roar" of the F1 Chinese Grand Prix returning to Shanghai after five years, as well as the "performance party" staged by Mercedes-AMG in various landmarks, from the Zhejiang International Circuit to the Shanghai International Circuit, from the Bund Oriental Pearl to the West Bund Dome Art Center, Party All Day And Night!
The "World's Fastest Family" party is a meme
While "Mercedes-AMG Celebrates 20 Years of Successful Formula 1 Chinese Grand Prix in China!" was presented at the Bund Building, we attended an exclusive party for the "World's Fastest Family" at the West Bund Dome Art Center, one of the Mercedes-AMG Performance Party venues.
The venue surrounded by red almost projected the word "performance" into the venue, and the performance was reflected everywhere without mentioning the performance.
Sixteen AMG owners from all over the world drove AMG models, AMG models independently developed by previous generations of AMG, and the previous AMG C-segment welcomed everyone outside the venue, and the "Porco Rosso" 300 SEL 6.8 also came to participate in this family reunion, which is the "fastest family in the world" line.
Whether it is a one-person-one-machine assembly experience, or a huge AMG comic created by fans, and the AMG brand history wall, the waiting area not only adds to the party, but also opens the eyes of the audience.
AMG and Japanese fashion brand sacai crossover to create the Mercedes-AMG GT crossover co-branded painted sports car, let us see another kind of fashion life in addition to "fast and performance", who said that only understand the performance of car brands do not understand fashion? They are fashionable, is the ceiling of the fashion brand.
The crossover co-branded sports car is based on the AMG GT 63, and the iconic body sticker of "Porco Rosso" has been specially treated to make a relief form, and the body is covered with electroplating, which not only inherits the history of AMG but also has the deconstructivist design approach of the sacai brand. Next to it, the costume from the collaboration capsule collection is adorned with a removable badge that reinterprets the iconic sticker design of Porco Rosso. From ready-to-wear to models, from design to interpretation, the two brands have jointly completed a co-creation of classic styles across time and space.
Stepping into the venue, the "World's Fastest Family" has added three new members. THE ALL-NEW MERCEDES-AMG GT 63 S E PERFORMANCE, THE ALL-NEW C-63, THE ALL-NEW MERCEDES-AMG C 63 S E PERFORMANCE F1 SPECIAL EDITION, THE ALL-NEW HIGH-PERFORMANCE FLAGSHIP MODEL, THE ALL-NEW MERCEDES-AMG S 63 L E PERFORMANCE and the first special edition, were launched.
Duan Jianjun joked that the C 63, as a symbol of peak performance, was once called a "strategic partner of oil companies" by fans, because TA was either refueling or on the way to refuel. However, even if the fuel consumption is high, it can't stop the fans from loving TA, and the ultimate performance is like an addiction, so that every fan is fascinated by him.
Duan Jianjun, President and CEO of Beijing Mercedes-Benz Sales and Service Co., Ltd., gave an in-depth introduction at the press conference, which made it easy for me to get the ability of this F1 black technology.
E PERFORMANCE is an "F1 Racing Class" energy strategy with oil and electricity in tandem. To put it simply, it can not only recover kinetic energy when the vehicle brakes, but also use the electric exhaust gas turbocharger on the engine side to efficiently recover the engine waste heat like an F1 car, and even realize the experience of "generating electricity while drifting", reducing energy consumption and improving performance.
The core technology derived from AMG's F1 car gives the C 63 a powerful "technology and hard work", subverting the original concept of "displacement is justice". Different from the five "predecessors" of TA, the hybrid system of the new C 63 realizes the "oil" and "electric" grasp of both hands, and both hands are very hard.
This is the "way to rewrite performance with equations", F1's turbo technology, F1's hybrid technology, F1's strategy and tactics, and F1's four-wheel drive technology, which F1 does not have, are all added to the new AMG, and BUFF is superimposed to achieve the "V8 power" of the high-performance hybrid era.
From the track to the street, the new AMG gives owners the driving experience of "taking F1 to the road". The three new cars, with the blessing of F1 racing technology, make "fast" more "fast" and bring "performance luxury" to the extreme.
Technology gives AMG confidence and self-confidence, you can also only play your own stalks, the previous Duan always said "in Mercedes-Benz beyond Mercedes-Benz" is not just talking, but Mercedes-Benz consistent concept, surpassing the previous self, achieving a better future.
The "performance party" from day to night is super material
The scene changes, coming to the Shanghai International Circuit, the F1 Chinese Grand Prix returns after 5 years, which is a carnival party for Chinese fans and a "gluttonous feast" for Mercedes-AMG fans.
Here, they can not only cheer on their favorite Mercedes-AMG Petronas F1 Team, but also experience all kinds of driving pleasures for exclusive Mercedes-AMG fans.
On the track, Hamilton is driving in an AMG-series car, while off the track, fans can get up close and personal with AMG's 'newest members' and many classic AMG models in the Fan Zone, and experience the joy of driving on the track in a racing simulator.
You can also go to the test drive area of the Shanghai International Circuit Waterscape Plaza, and under the guidance of a team of top coaches, you can drive the Mercedes-AMG SL 63 4MATIC+, the all-electric EQE 53 4MATIC+, the A 45 S 4MATIC+ and the C 43 4MATIC.
At the foot of the Oriental Pearl, Mercedes-AMG has turned the Oriental Pearl TV Tower into an exclusive venue for AMG, where a number of rare AMG cars, including the Mercedes-AMG F1 W14 E PERFORMANCE show car, and the Mercedes-AMG GT crossover co-branded sports car built by AMG and sacai.
At the "Performance Party" sub-venue of the Zhejiang International Circuit, 200 kilometers away, the Mercedes-AMG Driving Academy was "giving lectures".
Here, Mercedes-AMG owners and fans, led by champion coaches, drive AMG's high-performance cars and sports cars represented by the Mercedes-AMG SL 63 4MATIC+ on the track to explore the powerful potential of AMG models.
Here, Mercedes-AMG also leads fans to experience the diversified lifestyle of "performance luxury", combining performance and music, and "moving with music" to interpret the soul resonance above performance.
From the race field to the city, from racing cars to civilian cars, Mercedes-AMG's performance party allows us to experience the meaning of "performance" in life from all aspects of life, "performance" is a pursuit, but also a dream, "performance" is a relaxation after busy work, but also an indispensable surprise in life.
For Mercedes-AMG, Formula 1 is not the task of students to participate in the exam, but the inclusiveness of technological refinement, bringing the experience of racing car development to civilian cars, rewriting performance with formulas, giving the brand new power, and allowing owners to feel "performance luxury". Today's "electrified" AMG has been further improved in terms of performance, and it is driving the transformation of Mercedes-AMG to electrification.