It has always been said that Fat Donglai can't get out of Henan, but in fact, Fat Donglai has blossomed all over the country.
Recently, Yu Donglai's summary of 2023 has been on the hot search again:
"Last year, I only wanted to earn 20 million, but at the end of the year, I earned 140 million."
If this sentence comes out of someone else's mouth, it is called "pretending", but when it comes out of Yu Donglai's mouth, it is called "simple", there is no way, he is worth it.
earned an extra 120 million, and these unexpected increases are inseparable from the efforts of scalpers and purchasing agents.
It is said that the current Fat Donglai has become a wholesale market for scalpers and purchasing agents, but all the hot-selling Dongdong self-operated goods are sold out as soon as they are on the shelves.
Then, scalpers and daigou distributed the snapped-up goods to all parts of the country through online e-commerce.
For Fat Donglai's local consumers, scalpers and purchasing agents are undoubtedly "tumors", but for Fat Donglai fans across the country, scalpers and purchasing agents are "angels", because of their existence, everyone has the opportunity to experience Fat Donglai.
Of course, scalpers and daigou have to increase the price, but even so, the selling price is still not expensive, which shows how conscientious the price of Fat Donglai's self-operated goods is.
In fact, one of the important factors that people are chasing after Fat Donglai is that Dongdong's own branded self-operated products, such as craft beer and Internet celebrity moon cakes, can be summed up in 4 words as "genuine", and consumers have no way not to love it.
Of course, this is not what Yu Donglai wants, the purpose of launching his own brand was originally to let consumers get benefits, but your scalpers and purchasing agents have been so mixed up from it, and the benefits have become profits.
However, Yu Donglai doesn't seem to have any good solutions to the problem of scalpers and purchasing agents, and even seeks advice from consumers on the Internet:
"About the problem of Fat Dong from the brand purchasing! everyone, including the friends of the purchasing agent, discuss what is the good solution, and we will move towards a better ...... together."
It is worth mentioning that Yu Donglai only used "purchasing", and there was no reproach, just two sentences have already made people see the mind and pattern.
Whether there is an effective way to collect gray pigeon is unknown, but gray pigeon thinks that to completely solve the problem of scalpers and purchasing agents, there is only one economic way, that is, to regulate supply and demand.
Fat Donglai's own brand products were originally for local supermarkets, and the initial audience was only local consumers, with a natural balance between supply and demand, and there would be no scalpers, daigou and the like.
But after becoming an Internet celebrity, it is no longer a local consumer, but a national follower, which is naturally in short supply, and scalpers and daigou are naturally produced.
How to regulate supply and demand, before the state calmed the scalpers to grab salt, it only used one trick, that is, to pile up the salt on the shelves and warehouses, so that you can't grab it no matter how you grab it.
As long as Yu Donglai adjusts the strategic positioning of its own brand products, takes serving consumers across the country as the object, raises production capacity and piles up the shelves, scalpers will naturally be yellow.
At the same time, Yu Donglai can build a national online sales system, and transmit Fat Donglai's conscience to all parts of the country, as long as you can buy Fat Donglai's goods, it is equivalent to having Fat Donglai.
In fact, Yu Donglai has taken the first step in Hunan backgammon.
Yu Donglai's assistance to Hunan BBK is comprehensive, but at present, there are two main things that can be experienced, the first is employee wages, and the second is Dongdong's own brand products.
According to public information, Yu Donglai injected more than 20 kinds of private label goods into the supply chain of BBK, coupled with Yu Donglai's personal platform, the transformation of Hunan BBK has just begun to burst into popularity, and sales have increased by 4 times.
What does this prove, Fat Donglai's model may not be completely copied, but at least it can be partially borrowed, just like in martial arts novels, not everyone can become a top master, but learning a trick and a half can also walk the rivers and lakes.
Of course, Yu Donglai may not have the ambition to enter the country for the time being, and he deliberately emphasized that he would not copy it to the whole country for the help of Hunan backgammon.
But Spider-Man has a saying that "the greater the ability, the greater the responsibility", there is a Chinese idiom called "the sea is wide and the fish jumps, and the sky is high and the birds fly".