The driver mentioned in the video "Jia Mingdi Jumped to Lincoln China, Why is this job so good?", Dr. Jia Mingdi's biggest dilemma in Lincoln China is probably "it is difficult for a smart woman to cook without rice", especially in the situation of the rolling new energy wave, but fortunately, Lincoln prepared two electric hybrid models to deal with it some time ago, namely Lincoln Z and Adventurer.
First of all, let's take a look at the performance of the electric hybrid system of the two models, the new electric hybrid Lincoln Z is equipped with a power combination composed of a 2.0T engine + motor, with a range of up to 885 kilometers. Among them, the maximum net power of the engine is 214 kilowatts, the maximum torque is 410 Nm, the maximum power of the drive motor is 140 kilowatts, the maximum torque is 320 Nm, and the fuel consumption is only 5.99L/100km under the WLTC comprehensive working condition.
The all-new electric hybrid Lincoln Adventurer is equipped with a 1.5-liter turbocharged direct-injection engine and an electric motor, with a combined system power of 153 kW and a maximum torque of 210 Nm. The transmission part is matched with an E-CVT electronically controlled continuously variable gearbox. In terms of range, the new car has a maximum range of 1,252 km, and official data shows that the fuel consumption of WLTC in urban conditions is as low as 4.71L/100km.
In terms of overall performance, the performance of the two electric hybrid systems is still quite good, and it is comparable to BYD DM-i, Toyota intelligent electric hybrid dual engine and other systems, it seems that Lincoln's technical reserves are still quite rich, and this step has been ahead of many luxury car companies.
Secondly, in terms of interior and exterior design, the two electric hybrid models are not significantly different from the fuel version in terms of design, except for the use of blue decoration in the front logo, fenders, etc., indicating the identity of the hybrid model, in addition to providing electric silver paint options, adding a quiet blue color scheme to the interior, and using a new style of two-tone multi-spoke wheels.
At the same time, the interior is also highly consistent with the fuel version, equipped with a 12.3-inch instrument cluster and a 27-inch through-screen screen, but the car computer chip has been upgraded to Qualcomm Snapdragon 8155, and the computing power has been further upgraded. The CarPlay function is also integrated, and the experience of using the in-car entertainment system will be significantly improved.
In fact, in terms of interior and exterior design, Lincoln is impeccable, as a luxury brand, in terms of design language, workmanship and materials are excellent, so it is understandable that electric hybrid models only do some differentiation.
Finally, the all-new electric hybrid Lincoln Z will be available in three models, with prices ranging from CNY 274,800 to CNY 365,800, and the all-new electric hybrid Lincoln Adventurer will be available in two models, with prices ranging from CNY 253,800 to CNY 273,800. Compared with the price of the pure fuel version of the two models, it is still 2-40,000 yuan more expensive, which makes some consumers feel that the price is still quite high. Therefore, the biggest difficulty point comes, how to market the electric hybrid Lincoln Z and Adventurer at such a price?
In addition, due to the suspension of Ford's electrification process as a whole, the driver expects that the Lincoln brand will not launch pure electric models in the short term, so it can only rely on electric hybrid models to open up the new energy market. However, combined with the hybrid version of marine appliances launched by Lincoln last year, it seems that sales are difficult to improve, and the terminal market price is much lower than the official price.
So guess Dr. Jia, as a new recruit of Lincoln, the first fire after taking office will not be the price reduction of these two electric hybrid models, right?