April is a warm spring, and everything is full of life. In order to carry out in-depth national reading activities and promote the construction of "Scholarly Longyuan", on the occasion of the 29th "World Book Day", the "4.23" World Book Day National Reading Activity and the 4th "Longyun Book Season" with the theme of "Reading and Enjoying the New Era and Drawing a New Picture" officially kicked off in Dongfanghong Square, Lanzhou City on the morning of April 23.
The event was hosted by the Propaganda Department of the Provincial Party Committee and the Provincial Department of Culture and Tourism, undertaken by the Provincial Library, and co-organized by the Reader Publishing Group and the Provincial University Graphic Work Committee. Ma Yuping, Executive Deputy Minister of the Propaganda Department of the Provincial Party Committee, Director of the Provincial Film Bureau, and Director of the Provincial Civilization Office, attended the event and announced the launch of the 4th "Longyun Scholarly Season", "City Reader" Gansu Action Plan, and "Scholarly China, Hand in Hand" Scholarly Longyuan Special Activity. He Xiaozu, Deputy Minister of the Propaganda Department of the Provincial Party Committee, Secretary of the Party Group and Director of the Provincial Department of Culture and Tourism, attended the event and read out the reading proposal. Su Yong, Deputy Secretary of the Working Committee of the Provincial Party Committee, Zheng Yu, Full-time Deputy Secretary of the Education Working Committee of the Provincial Party Committee and Member of the Party Group of the Provincial Department of Education, Qiu Xuanmei, Deputy Editor-in-Chief of Gansu Daily, Liang Chaoyang, Secretary of the Party Committee and Chairman of the Reader Publishing Group, Xie Hui, Vice Chairman of the Provincial Women's Federation, Xiao Xuezhi, Member of the Party Committee and Director of the Provincial Library, Wang Xiaomei, Second-level Inspector of the Provincial State-owned Assets Supervision and Administration Commission, Lei Jianhong, Second-level Inspector of the Provincial Bureau of Radio, Film and Television, Zhuang Zhijin, Secretary-General of the Provincial Federation of Literary and Art Circles, Ma Mei, Deputy Director of the Provincial Radio and Television Station, and responsible comrades of relevant units in the province attended the event.
In her speech, Ma Yuping emphasized that reading is related to cultural inheritance and civilization progress, and that it is a great responsibility and a glorious mission to do a good job in reading for all people in the new era. In recent years, under the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, the Provincial Party Committee and the Provincial Government have focused on strengthening the work of reading for the whole people, and further promoted the construction of "Scholarly Longyuan". It is hoped that the whole society will work together to show new achievements, create new benchmarks, and set new models in the vivid practice of building "Scholarly Longyuan", write a new chapter in Chinese-style modern Gansu culture, and gather the majestic force to promote the high-quality development of Gansu in an all-round way.
He Xiaozu pointed out in the reading proposal that with books as a companion and reading a wonderful life, we should make reading a habit, take reading and learning as a life attitude and a spiritual pursuit, and let the rich fragrance of books infiltrate every corner of work and life. Through the study of historical classics, we should constantly improve our humanistic qualities and spiritual realm. It is necessary to improve the efficiency and quality of reading, pay attention to reading methods and skills, improve the ideological level in the process of loving reading, reading diligently, reading good books, and being good at reading, solve practical problems, and achieve self-transcendence. It is necessary to actively participate in the construction of "Scholarly Longyuan" and contribute to the promotion of national reading and the construction of a culturally strong province.
Xiao Xuezhi said that as a brand reading activity, the "Longyun Scholarly Season" has achieved a good social impact in creating a reading atmosphere, leading the reading fashion, and building a "scholarly Longyuan". The Provincial Library will take the holding of the 4th "Longyun Book Season" as an opportunity to give full play to the cultural communication function of the library, contribute the wisdom of the library to the prosperity and development of cultural undertakings in Gansu Province, and write a new chapter in the development of library in Gansu Province on the new journey.
Xu Zhaoshou, President of the Gansu Contemporary Literature Research Association and Chairman of the Gansu Film Association, Yu Fang, Chairman of the Gansu Recitation Association and the "Most Beautiful Person" in Gansu Province in 2019, Ye Zhou, member of the National Committee of the Chinese Writers Association and vice chairman of the Gansu Provincial Federation of Literary and Art Circles, Zhu Yanjun, the runner-up winner of the "2023 Chinese Poetry Conference", and the administrator of the rural bookstore in Gaodunying Village, Xiaguanying Town, Yuzhong County, Jing Zhenghong, the 5th Top 10 Moral Model of Yuzhong County, and Mai Tianchang, a student representative of the School of Journalism and Communication of Lanzhou University, were the reading promotion ambassadors of the 4th "Longyun Book Season".
At the ceremony, Zhang Xianfeng, editor-in-chief of the cloud listening client of China Central Radio and Television, introduced the Gansu Action Plan of "City Reader", and Sun Hongjuan, deputy general manager of Beijing Yuanyue Technology Co., Ltd., introduced the special activity of "Scholarly China, Hand in Hand to Climb the Peak" Scholarly Longyuan.
The launching ceremony consisted of three parts: video warm-up, activity start-up, and program performance. In the warm-up session of the video, the "Fourth "Longyun Book Season" National Reading Promotional Video and the "Recommended Video of Fine Publications of the Book Publishing House" were played in a loop, which brought a new visual enjoyment to the guests and readers. Hundreds of people recited "Reading Gansu", sang the song "Flowers", "Only Strange Feelings", danced "Every Page", and choral performance "I Sing Gansu to You" and other wonderful programs around the theme of "Reading the Symphony Silk Road, Singing Ruyi Gansu, and Focusing on the Great Beauty of China", creating a cultural atmosphere and romantic poetry with a timeless fragrance of books and a long rhyme for the whole event.
On the day of the ceremony, the "Reading Lanzhou" urban cultural business card reading and check-in activity was also launched, and a spring reading market with the participation of 25 units was launched. Some publishing and distribution units in the province, libraries, the province's "House of Books" and "Reading Star", the central news media in Gansu, the main news media in the province, and the network media participated in the event.