With the official arrival of Xiaomi Auto's first product, the Xiaomi SU7, how its actual sales will be has also been in the spotlight. According to the sales information officially released by Xiaomi Automobile, Xiaomi SU7 will break 10,000 in 4 minutes, 20,000 in 7 minutes, and 50,000 units in 27 minutes. Now, as time progresses, Xiaomi has officially announced the exact results of the lock order.
Today, Xiaomi Group held an investor conference. Lei Jun, founder, chairman and CEO of Xiaomi, released a message saying:
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Today is Xiaomi Investor Day, and we announced the number of Xiaomi SU7 lock-ins, as of April 20, more than 70,000 units.
We are currently expanding our production capacity and will deliver more than 100,000 vehicles for the full year. Deliveries of the Standard Edition and Max were originally planned to begin at the end of April, but were brought forward to April 18.
”
At the same time, Lei Jun also replied to the questions that investors were more concerned about and shared the content of the reply. Regarding the question of "Xiaomi Auto's next product planning and whether it will launch an SUV" that many users are concerned about, Lei Jun said:
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I think one of the reasons for the success of SU7 is secrecy. Sorry, I don't really have a way to tell you right now. The SU7 is our first car and has done it at a pretty high level. I believe that the future of the car will definitely have a big improvement.
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In other words, Xiaomi should not announce the follow-up product plan in the short term, and the actual situation still needs to wait for the exact official announcement.
When asked about the gross profit margin of Xiaomi SU7, Lei Jun's reply was:
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With such an expensive supplier and such an expensive component, in fact, the gross profit margin will not be very high. I am really very grateful to the suppliers, who have believed in Xiaomi Auto from day one and have given us very good cost and support. I expect the gross margin to be around 5-10%.
”
In addition, Lei Jun's reply also mentioned a lot of information related to future developments. In combination, the current annual budget of Xiaomi's intelligent driving team is about 1.5 billion yuan, about more than 1000 engineers, and the next stage will be expanded to 1500 people this year and 2000 people next year, further increasing investment in intelligent driving.
As for the follow-up market expansion, Xiaomi Auto will focus 100% on the domestic market in the next three years, and doing a good job in the Chinese market is Xiaomi's first step. At the same time, because half of the business income comes from the global market, doing business in more than 100 countries, more than 30 countries have offices and branches, and have a global influence and a global rice noodle base, it should be natural for Xiaomi to do the global market when it is ready. This year, Xiaomi will invest 11 billion to 12 billion in new businesses, including automobiles, and will further increase investment in several key areas such as the underlying operating system. The goal is to become one of the top five automakers in the world in 15-20 years.
In addition, the response message also mentions the development and investment in AI. It is mentioned that since 2016, Xiaomi has made up its mind to "All in AI" internally, and a series of AI-related products have been all self-developed since 2016. In the future, Xiaomi will also continue to promote the development of AI.