Since the new M5 was exposed, the outside world has never stopped discussing it. On April 23rd, the new M5 arrived as scheduled. As expected, at the new car launch conference, Yu Chengdong did not change his past demeanor, and once again used various "golden sentences" to describe the new car.
A total of 3 models of the new M5 have been launched, the new M5 Extended Range Max rear-wheel drive high-end intelligent driving version is 249,800 yuan, the new M5 pure electric Max rear-wheel drive high-end intelligent driving version is 269,800 yuan, and the new M5 extended range Max RS four-wheel drive high-end intelligent driving version is 279,800 yuan. The price has further dropped compared with the old model, but the product power has been greatly upgraded, and I believe that this wave of sincerity can be seen by everyone.
At the press conference, Yu Chengdong, Executive Director of Huawei, CEO of Device BG, and Chairman of Intelligent Vehicle Solution BU, said: "The new M5 has Huawei's latest intelligent driving capabilities, a younger exterior design, more reliable active safety capabilities, and a more comprehensive car experience!
The internal change is greater than the external change
The new M5 is essentially a mid-term facelift, with no obvious changes in the overall size and design, but in some details, a lot of optimizations have been made to improve the experience. For example, the camera components on the fenders, the chrome trim around the windows and the wheels have been blackened, and the red brake calipers are particularly eye-catching, bringing the design atmosphere of the vehicle closer to the preferences of young consumers.
The posture of the new M5 is still relatively dynamic, the shape design of the double waistline makes it have a better sporty style, and the shape of the coupe SUV caters to the taste of young people. The change in the tail shape is not very large, and the through-type taillight group is still used, and the "AITO" logo at the rear of the new car also supports lighting, which is very recognizable at night. In addition, the new car also adds Tahitian gray and Metropolis red paint, which is very individual.
In terms of interior, the overall style has not changed much, with a 10.25-inch curved full LCD instrument cluster and a 15.6-inch center display replacing most of the physical buttons. Of course, the biggest change is the intelligent cockpit, the new car is equipped with a higher computing power of the car machine chip, equipped with the HarmonyOS intelligent cockpit 4.0 system, with a more extreme and smooth human-vehicle interaction experience.
In addition, the new M5 has upgraded the Shuyun seat of the same material as the M9, and the softness and support have been further improved. The sunscreen panoramic canopy is made of aviation-grade micron double-layer silver-plated glass, which is transparent and sunscreen, and the ultraviolet blocking rate is greater than 99.9%. The whole car is upgraded with two 50W wireless super fast chargers and three 66W wired super fast chargers, with an intelligent mixed air system for fast cooling and heating, making it easy for the whole family to travel.
Intelligent driving beats everything, and driving control is the ultimate
Of course, intelligent driving is one of the biggest upgrade points, and the new M5 is equipped with the HUAWEI ADS 2.0 high-end intelligent driving system as standard, which has high-speed and high-end intelligent driving capabilities in urban areas that do not rely on high-precision maps. In addition, Huawei's cloud computing power reaches 3.3E FLOPS, which can be opened nationwide, and the more it is opened, the easier it is. As of April 2024, the total mileage of HUAWEI ADS intelligent driving has exceeded 200 million kilometers.
In response to the pain points of narrow garages and other scenarios where it is difficult to get on and off the car, the new M5 intelligent parking capability has been upgraded, adding Remote Parking Assist (RPA) and Automated Valet Parking (AVP) on the basis of visible parking, making it smarter and more convenient.
The new M5 is still powered by the HUAWEI DriveONE extended-range electric drive platform and is equipped with a 1.5-liter extended-range hybrid system, which increases the comprehensive range of the extended-range version to up to 1,440 km under full fuel and full battery CLTC conditions, and the all-electric range is increased to 255 km[1], making it easy to meet the daily commute of a week. In terms of parameters, there is not much change, and it also has a good performance in terms of fuel economy and power.
In terms of suspension, the new M5 is equipped with Huawei's self-developed HUAWEI DATS 2.0 (Dynamic Adaptive Torque System), front four-ball head double wishbones, rear multi-link independent suspension and class-leading all-aluminum alloy chassis, which enhances perception and intelligent coordination capabilities, achieves more efficient cushioning during bumps, and further improves the car's handling and comfort.
Q: Will the new M5 be crippled again?
The above is the main changes and upgrades of the new M5, under the premise of lowering the price, the upgrade is indeed sincere, so put it in the market, can this car cope with the competition of opponents, especially the ideal L series? This market is also the red sea market that car companies must compete for.
The ideal is to target this market, and the performance is particularly outstanding in the new force car manufacturing. The biggest competitor of the new M5 should be the ideal L6, the power of the extended range, the positioning of the 5-seat main home space, and the relatively close price. In terms of space, comfort and practicality, there is not much difference between the M5 and the ideal L6, and both have their own advantages and disadvantages in terms of details. The advantage of the new M5 lies in the brand appeal, and with the blessing of Huawei Hongmeng, there is a practical Huawei ecosystem, if you are a Huawei user, you will have a better experience.
In general, as an annual facelift, the new M5 is worth affirming, although at first glance there are not many visible adjustments to the exterior and interior, but from the intelligent driving hardware, comfort configuration to all aspects of quality and detail experience have been upgraded and optimized, the cost and attention are spent on the real user experience. It can be said that the target of the new M5 is more focused, targeting young consumers who like higher-end intelligent services. That is, from "casting a wide net" to capturing the hearts of consumers more accurately.
summary
Combined with more sincere pricing, the overall cost performance is incomparable, and the new M5 is expected to become a dark horse in the mid-size new energy SUV market. At least for now, it seems that its product power has been initially recognized by the market, and in the next period of time, Wenjie will achieve a game-breaking battle in terms of sales and market development of the new M5. (Wen Chen)