A mouthful of old cannons
In the media, few young people are still willing to double-verify and cross-source, and even interviews have become a luxury, searching the Internet, organizing information, and then emotional writing is the mainstream.
The world has changed, and in the face of traffic, verification is no longer a necessity.
I'm a big fan of Akira Kurosawa, and among his many films, "Rashomon" is my favorite, because that's the world.
I studied journalism in college, then I worked as a journalist, and now I am a professional counterpart for journalists, and for many years, the first task of a journalist is to be responsible for recording.
However, I have never liked the word facts, facts can only be approached, can not be restored, this is the background color of Rashomon, human beings are animals who like to reinterpret the world with self-consciousness, information loss or tampering, will always exist in human communication.
After the "Cat Cup" incident, I have been reflecting on the question, what is wrong with our world?
Since the beginning of information flow distribution, to the appearance of today's short videos, small essays and jokes have slowly become the mainstream of communication, and people no longer care about what they see, whether it is real, and people are more concerned about hunting for curiosity and whether dopamine is released.
I have a distant relative who works in a financial media in a certain place, and he told me that in the current financial media short video matrix, the editors calculate their work performance according to the traffic, and how many regular news videos have traffic?
The end is that we see a large number of performative social news, divided into categories, there are surveillance bodies, candid shots, street shots, traffic bodies, we can see a large number of restaurants, streets, shopping malls and even bedroom surveillance videos in today's short video platform.
I even saw a case of a couple who kicked his wife out of bed when he was sleeping, and he could also be on the hot list, I really couldn't believe that this was not a joke, but that someone would really use a camera to point at the bed in their bedroom.
The most ridiculous thing is that many times, the blogger is obviously a joker, and the video posted by others is marked as a joke, but it still does not prevent many local media from taking the joke as a news release.
I'm definitely not alarmist, you can go and open the daily newspapers of various counties, prefecture-level cities and even provincial capitals, and the short video channels of financial media to see if it's as I said, the jokes are piled up, if not, you can sue me for defamation, if you don't know how to identify, I can teach for free.
What is the result of the National Joker?
Many marketing communicators have begun to reflect that respecting facts seems to be outdated, and making jokes is the king.
As soon as the company participates, the trouble is even greater, because this is the money flow of advertising, and the market public relations budget is willing to be spent here, and everyone is more motivated to make jokes.
It wasn't until the advent of the "cat cup" incident that there was judicial intervention and someone began to pay the price for consuming the public.
In the past few years, "Tsinghua Senior Sister Salting", "Uncle Subway Candid Shooting", and "Xiao Huijun" have all warned all media practitioners that the words you see often make some people's families ruined, and when you are at the peak of traffic, others may have died of traffic.
This kind of injury, when it falls on the head of an individual, often breaks the head and bleeds, and the short video uses jokes to kill people and punish the heart, in the graphic circle, a small composition is the ultimate killer feature.
In the past two years, there have been public enemies in the industry such as Maimai, and there have also been various public accounts for eating melons in the workplace, and of course, PDFs flying all over the sky in various communities.
A few days ago, Ali attracted attention again because of a small essay full of loopholes, this time it was the institutional media who personally went out to eat melons, and the source was still a small composition.
Hong Lanlan, a former employee of Ali Auction, posted a small essay on social media, showing that she was bullied in the workplace, her subordinates complained about betrayal, and her former boss sexually harassed her, which led to her suicide attempt for depression.
After all, in Chinese society, when it comes to sexual harassment, traffic will rise gradually, which is a tacit law of truth by major traffic masters, if you want to stink a person, as long as it is related to "sex", you will definitely be able to do it.
After Hong Lanlan's essay was published, some formal media not only immediately reprinted it in full, but also unilaterally accepted her description of the entire incident.
However, this reversal came too quickly.
Ling Can, a subordinate who complained about Hong Lanlan, said that due to a romantic relationship with a colleague in the same department, the two were targeted and abused by Hong Lanlan, who almost beat people, and after complaining, he was cyberbullied by the other party, forcing Lingcan, who is a pregnant woman, to almost be depressed.
According to Dazhong.com, Shui Kuo, the former boss who was complained about harassment, also said that the incident was completely false, and the company's investigation did not find any evidence, which was a false accusation caused by work conflicts. Screenshots of group chats leaked on social media also mentioned that she had frequent violent conflicts with colleagues, which seriously affected the progress of her work, and Shui Kuo had no choice but to let her no longer serve as the project leader.
At present, the two parties, Shui Kuo and Lingcan, have respectively reported to the local police station. Ali auction officials also publicly responded that Hong Lanlan was adjusted to a management position because she was reported by her subordinates for conflicts of interest and rough management, and then refused to return to the company to explain the situation due to violations of company discipline, and terminated her labor contract according to regulations.
What is the biggest sorrow in this? The institutional media that first published Hong Lanlan's essay have now forgotten an important basic principle of news interviews by reporters.
Cross-source, two-factor authentication.
After an incident occurs, when a journalist receives a breaking news, he must first find the people involved in the matter, hear the voices of the opposing parties, or the voices of the parties involved, and no important link can be missing, which is a cross-source.
In addition, if there are several people present on either side, then it is necessary to find at least two or more people to double verify to ensure consistency, after all, sometimes there is not always a consensus between accomplices.
That is to say, the simplest interview must have at least two people on opposite sides, and the above interview must interview at least three people in question, as well as Alibaba and related legal personnel, for the interview to be complete.
Then, if it is purely for the sake of traffic, in the absence of information, the institutional media to track the small composition as a news release, this is a technical failure.
But, I'll be honest, I can understand this sadness very well now, I have communicated with countless peers, especially institutionalized self-media, few young people are still willing to double-verify and cross-source, and even interviews have become a luxury, searching on the Internet, sorting out information, and then emotional writing is the mainstream.
For example, an old cannon, in the eyes of many people, is a typical representative, but don't forget that I see the media every day, and every time I communicate with my peers, it is an interview, and I live my life into an interview.
The media does not like interviews, and is keen to quickly follow hot spots, which has also created a new possibility for some people, and the media community has lost its functions such as naming and sending red envelopes in recent years, but it has a new function, which is to spread small compositions, which greatly reduces the cost of rumors.
I'll briefly talk about the means of operation, use an unknown account, write a small essay, post it on social media, quickly distribute it in the community where the major media gather, and add an alarmist sentence to import media traffic, and then among the 100 media people, only one good person writes a more in-depth article, which will continue to produce a chain pry tap effect.
So, I've never run a community, and this year I've started to shut down some invalid communities and merged an elite community of about 250 people.
To say a word that is easy to be cyberbullied, I don't like this era of information equality, traffic is wrapped in a lot of morality and bottom line, the self-media active on the platform, and the platform itself cannot balance social morality and their own interests well, and in the end, everyone will definitely choose interests and traffic between morality and interests.
The power of the rabble, in this day and age, has been infinitely magnified.
Finally, I really don't recommend that large companies turn their communication department into a joke department, which can be partial, but if jokes become the main theme of corporate communication, then the subtext is that deception has become a culture of the company.
In the end, the excessive joke and small work culture will definitely be counterattacked, after all, they often walk by the river.
Respecting the facts, based on the facts, this is a decent journalist, decent public relations, the key to a thousand years of red, evergreen.
Therefore, arrange the company's public relations as soon as possible, greet all the media reporters who are connected, and write that I can, but you must ask me for verification, so that I have a chance to speak.
The reason why "Rashomon" is great is because it tells us that there will be countless aspects of any thing that you can't see, and in order to pursue the truth, the deceased who went west also seem to have something to say.
This world is never black and white, this world is always colorful.