New energy vehicles are rolling up again.
On April 23rd, the new M5 was held in Beijing, and after a year of new upgrades, the new M5 has faced many new competitors in the market.
Yu Chengdong, Executive Director of Huawei, CEO of Device BG, and Chairman of Intelligent Vehicle Solution BU, introduced that the price of the new M5 extended range Max is 249,800 yuan, the price of the new M5 Max RS four-wheel drive high-end intelligent driving version is 279,800 yuan, and the price of the new M5 pure electric Max is 269,800 yuan.
It is worth mentioning that the above-mentioned new M5 can enjoy 37,000 yuan of optional rights, "crazy, too fierce, this industry is too volatile, we have a lot of pressure to reduce costs, because now the price of the car equipped with Huawei's high-end intelligent driving system is less than 300,000 is a loss." Yu Chengdong said.
Yu Chengdong: It's crazy, this industry is too rolly!
After a year, the new M5 has been upgraded and re-released. For the changes after the upgrade of the new M5, Yu Chengdong introduced the cruising range, smart parking, sunscreen sunroof, etc.
It is reported that the new M5 has a comprehensive range of 1440 kilometers, a pure electric range of 255 kilometers, an acceleration of 100 kilometers in 4.3 seconds, and an all-aluminum alloy chassis. At the press conference, the PPT listed the endurance data of some other manufacturers' models, including Tesla Model Y and Ideal L6.
Screenshot of the new M5 press conference
In terms of safety, according to Yu Chengdong, the new M5 vehicle is larger than 210MPa, and the proportion of high-strength steel is more than 60%, and the proportion of submarine-grade hot-stamping steel is nearly 20%.
Price is always the most concerned topic for consumers at present. Yu Chengdong introduced that the new M5 extended range Max, rear-drive high-end intelligent driving version, priced at 249,800 yuan, the new M5 Max RS four-wheel drive high-end intelligent driving version, priced at 279,800 yuan, and the new M5 pure electric Max 269,800 yuan, the new M5 will be delivered on a large scale on May 15.
When the outside world lamented the price of the new M5, Yu Chengdong gave a "killer feature" - he immediately decided to enjoy the optional rights and interests worth 37,000 yuan, and the first sale rights and interests ended on May 31. It is reported that the 37,000 yuan matching rights include: 3,000 yuan cash discount, 12,000 yuan worth of optional gold, 20,000 yuan worth of urban smart driving bag equivalent coupons, and 2,000 yuan worth of front windshield heat insulation film after picking up the car.
Screenshot of the new M5 press conference
"249,800 yuan, this is the first time we have made high-end intelligent driving at such a low price," Yu Chengdong said, "At present, the selling price below 300,000 yuan is a loss, which is still a lot worse than 300,000 yuan, and we are under great pressure." ”
Yu Chengdong said that the 249,800 yuan of the new M5 also gave 37,000 yuan of optional rights, "It's crazy, this industry is too rolly, especially the optional rights and interests in the car after the gift of 2,000 yuan of heat insulation film is added before the press conference, really fight, too fierce, the industry is too rolled, we are under great pressure to reduce costs." ”
Yu Chengdong also posted on the afternoon of April 23, "We have invested a lot in R&D in intelligent driving technology, and Huawei's high-end intelligent driving, which costs less than 300,000 yuan, is actually sold at a loss." ”
Finally, Yu Chengdong said that he hopes to work with Cialis and other partners to carry out large-scale mass delivery to reduce costs and losses.
Hongmeng Zhixing has sold 105,000 vehicles this year
Yu Chengdong said that Hongmeng Zhixing has launched four products: Wenjie M5, Wenjie M7, Wenjie M9, and Zhijie S7, with a cumulative sales volume of 105,000 from January 1 to April 22, 2024, ranking first in the sales volume of new power brands in the Chinese market.
Screenshot of the new M5 press conference
In March this year, Huawei released its 2023 annual report, and the revenue of the smart car business, which has been "lagging behind" in recent years, has increased significantly, making it Huawei's fastest-growing business segment.
According to Huawei's 2023 annual report, the revenue of the intelligent vehicle solution business reached 4.77 billion yuan in 2023, an increase of 128% compared with 2.077 billion yuan in 2022, and the proportion of Huawei's total revenue increased from 0.3% in 2022 to 0.6% in 2023.
According to Huawei's annual report, after several years of intense investment, it has built a leading competitiveness in intelligent driving, intelligent cockpit, and intelligent vehicle control, and has now reached the stage of full delivery.
According to Huawei's annual report, since its establishment in May 2019, the cumulative R&D investment has exceeded RMB 30 billion, and the R&D team has reached 7,000 people.
Yu Chengdong introduced at the press conference that at present, Huawei is cooperating with four car companies, Celis, Chery, BAIC and JAC, to create smart electric vehicles, including Wenjie with Cialis, Chery's Zhijie and BAIC's Xiangjie, and the automotive cooperation products with JAC are still on the road and have not yet been named.
Yu Chengdong revealed that Huawei's first executive luxury flagship sedan Xiangjie S9 in cooperation with BAIC may be launched this summer, and the car will be positioned to compete with Mercedes-Benz S-Class, BMW 7 Series and Audi A8 and other products.
Previously, Yu Chengdong revealed at the 2024 China Electric Vehicle 100 Forum that in the first 3 months of this year, Huawei's smart car business has turned losses into profits, and Huawei's intelligent car solution BU business is close to the edge of breakeven.
Editor-in-charge: Tactical Heng
Proofreading: Wang Chaoquan