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HUAWEI Pura 70 Series: Breaking through the boundaries and revolutionizing the aesthetics of mobile phones

author:Technology video

Triangle, as one of the basic geometric figures, has a kind of stability and stability, firmness, and pressure resistance. In addition, the triangle is often present in the product as a simple styling element. In the history of international architecture, architects have also subtly integrated triangles into the conception of architectural designs, such as the Louvre in Paris, the pyramids of Egypt, the Sydney Opera House, etc. In the world of fashion brands, Prada's iconic triangle was once regarded as a classic.

As a representative brand at the pinnacle of mobile phone aesthetic design, the Huawei P series has continued to lead the trend of aesthetic design since its launch. In April, Huawei officially launched the Pura 70 series, upgrading from the original P series to the HUAWEI Pura. The Huawei Pura 70 series includes Huawei Pura 70, Huawei Pura 70 Pro, Huawei Pura 70 Pro+, Huawei Pura 70 Ultra. While the lens module design of most mobile phones is not square or round, the Huawei Pura 70 series breaks the so-called convention and adopts a unique triangular weather vane design, which is highly recognizable, as its name suggests, it is the vane of industry fashion.

HUAWEI Pura 70 Series: Breaking through the boundaries and revolutionizing the aesthetics of mobile phones

This upgrade is not only a product upgrade, but also a perfect combination of technology and aesthetics, demonstrating Huawei's innovative strength in the field of science and technology. Huawei adheres to the design concept of high-end, extreme, simple, and pure, and integrates technology, fashion, and art into its products to create a more unique and modern aesthetic design. The most eye-catching point of the Huawei Pura 70 series is that it breaks the inherent square and circle design of the mobile phone lens, innovatively integrates the elements of triangles, adopts a highly fashionable and recognizable weather vane lens, and matches rich materials and colors to form the Huawei Pura 70 series, which can be called a work of art.

HUAWEI Pura 70 Series: Breaking through the boundaries and revolutionizing the aesthetics of mobile phones

The newly launched Huawei Pura 70 series adopts a micro-quad curve design, which not only retains the unique appearance of the curved screen, but also solves the problems that may arise on the curved screen. The four sides of the slightly curved screen have more rounded corners, giving users a wider field of vision and creating a more immersive display effect. The delicate quad curved surface corresponds to the curved surface on the back of the fuselage, making the fuselage more slim, and the extremely narrow bezel design also improves the overall appearance of the phone. The HUAWEI Pura 70 series not only has a comfortable grip, making it easier for users to operate the phone and avoid poor hand feel affecting the use effect, but also allows users to have the same precise control experience as a straight screen, demonstrating Huawei's deep ergonomic design skills. The Huawei Pura 70 series is also ingenious in the choice of materials, taking into account the texture and durability, and with exquisite craftsmanship, the appearance of the whole machine is both exquisite and sturdy.

In terms of color matching, the Huawei Pura 70 series also shows Huawei's unique aesthetic ingenuity. Carefully selected fashion shades such as cherry rose red, ice crystal blue, light silver, star black, star white, mocha brown, chanson green, etc., interpret a unique fashion style. The visually striking color expression and the body are integrated into the body, which not only meets the individual needs of today's consumers, but also creates a unique visual charm and cultural connotation, demonstrating Huawei's deep understanding and accurate grasp of innovative design and artistic aesthetics.

Whether it's the triangular directional lens module that doesn't follow the usual path, which gives the product a unique visual impact, or the clever and fashionable color matching, all of them show Huawei's spirit of courage in aesthetic design. HUAWEI PURA 70 is committed to providing users with a higher quality and more immersive visual experience and emotional resonance, which is undoubtedly a new milestone in the field of Huawei smartphones.

Shuttling through the streets and alleys of the city, wandering in different lights and shadows, surprises and possibilities are hidden in them. The design of the HUAWEI Pura 70 Pro+ is inspired by the interweaving of light and shadow in modern urban architecture, and through the two-way flow of urban architecture and light and shadow art, it deduces a unique and modern avant-garde design, reflecting Huawei's unique understanding and pursuit of aesthetics. The Huawei Pura 70 Pro+ comes in three colors: String White, Light Woven Silver, and Phantom Black. Each color is as delicate as a work of art, meeting the individual needs of different users.

HUAWEI Pura 70 Series: Breaking through the boundaries and revolutionizing the aesthetics of mobile phones

The HUAWEI Pura 70 Pro+ uses a nano weaving process to create a textured design with a sense of order on the back of the fuselage, with a matte highlight effect, visually presenting lines intertwined with light and shadow, reflecting a dazzling texture, like a work of art. This design not only enhances the aesthetics of the phone, but also enhances the feel, making the phone more comfortable to hold.

The Huawei Pura 70 Pro+ is equipped with a new generation of super-focused imaging system, with three rear cameras including a 50-million-pixel super-concentrating camera, a 12.5-million-pixel ultra-wide-angle camera, and a 48-million-pixel super-concentrating macro telephoto camera. A variety of shooting modes such as night mode, portrait mode, and ultra-wide-angle mode allow users to have more creative space and a better creative experience. Whether you're capturing natural scenery or moving moments, the Huawei Pura 70 Pro+ is up to the task.

HUAWEI Pura 70 Series: Breaking through the boundaries and revolutionizing the aesthetics of mobile phones

The dazzling starry sky in the night sky gives people endless imagination. The HUAWEI Pura 70 Ultra is inspired by this, with its iconic starlight pattern design, which condenses the romantic galaxy into eternity in the palm of your hand, and the epic of beauty and mystery unfolds. HUAWEI Pura 70 Ultra breaks through the limits of mobile phone process design, and for the first time in the world, it adopts a high-end embroidery embossing process, embossing the starlight pattern on the back of the fuselage through a set of extremely thin lines with extremely fine width and extremely dense arrangement, realizing the width of each thin line and the distance between lines are less than 0.5mm, showing a delicate texture.

The XMAGE logo in the HUAWEI Pura 70 Ultra image module, together with the exclusive red circle embellished by the lens, and the professional mechanical sound during the lens extension not only convey the unique elegance and taste of this product, but also have a sense of ritual in the creative process, so that every shot can realize the connection and interaction between the HUAWEI Pura brand and users. The HUAWEI Pura 70 Ultra pushes the boundaries of fashion and art, bringing vibrant color options such as Chanson Green, Mocha Brown, Starlight Black, and Starlight White.

HUAWEI Pura 70 Series: Breaking through the boundaries and revolutionizing the aesthetics of mobile phones
HUAWEI Pura 70 Series: Breaking through the boundaries and revolutionizing the aesthetics of mobile phones
HUAWEI Pura 70 Series: Breaking through the boundaries and revolutionizing the aesthetics of mobile phones

The HUAWEI Pura 70 Ultra's industry-first swivel telescopic lens structure allows the lens to automatically extend when shooting is started through a rotating rail transmission system, achieving a 1-inch outsole and a large F1.6 aperture in a body space only 8.4mm thick.

HUAWEI Pura 70 Series: Breaking through the boundaries and revolutionizing the aesthetics of mobile phones

The HUAWEI Pura 70 series not only inherits the genes of the P series' smart imaging and technological aesthetics, but also has been upgraded in terms of design and functionality. It uses state-of-the-art imaging technology for better photographing and more powerful processing power. The Huawei PURA 70 series supports dual-satellite communication, and even in the absence of a terrestrial network, it can still communicate with the outside world through two satellite systems, Tiantong Satellite Communication and Beidou Satellite Messaging, giving users more peace of mind when traveling. In addition to the upgrade of the product itself, the HUAWEI PURA 70 series focuses on user experience and provides a more convenient and user-friendly operation interface, so that consumers can feel more comfortable and pleasant during use.

HUAWEI Pura 70 Series: Breaking through the boundaries and revolutionizing the aesthetics of mobile phones

Yu Chengdong, CEO of Huawei's Device BG, previously said that the innovation of technology products is to bring consumers a better product experience and more extreme enjoyment. The HUAWEI PURA 70 series is the embodiment of Huawei's continuous self-challenge and pursuit of excellence, and it will continue to lead the new trend of technological aesthetics with a new attitude.

The launch of the Huawei Pura 70 series is not only a product upgrade, but also a new interpretation of beauty, allowing people to re-understand the combination of technology and aesthetics. The launch of the HUAWEI PURA 70 series not only demonstrates Huawei's innovation strength and pursuit of excellence in the field of technology aesthetics, but also is a perfect interpretation and concrete expression of Huawei's original style. With the continuous development of science and technology, we believe that Huawei will continue to uphold the concept of innovation, continue to launch more excellent products and services, bring more surprises and convenience to consumers, and make our lives better and more convenient." At the same time, we also hope that the entire technology industry can continue to make progress in the competition and jointly promote the development and innovation of science and technology.

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