Cangshan Street, Lanling County, Linyi has continuously optimized the layout of the agricultural product processing industry, further improved the processing quality of agricultural and sideline products such as garlic, mushrooms, vegetables, chicken, etc., and created an agricultural product processing "aircraft carrier" with an annual output value of 1.22 billion yuan, driving more than 4,000 people around to achieve doorstep employment.
Pan Hongyan, a talent of Hongyan, began to work outside after graduating from high school, and has accumulated rich experience in processing and sales of agricultural products. In 2010, after learning that due to the lack of vegetable processing enterprises in his hometown, a large number of vegetables were often unsalable, which greatly harmed the interests of farmers, Pan Hongyan came up with the idea of returning to his hometown to start a business for the benefit of his hometown.
Taking advantage of the local cultivation of enoki mushrooms, Pan Hongyan established the first cooperative in Cangshan Street in 2013 focusing on the processing and sales of enoki mushrooms - Lanling County Hongchuan Planting Professional Cooperative.
The cooperative is mainly engaged in the processing, research and development and sales of enoki mushrooms, vegetables and other agricultural products, and adopts the operation mode of "cooperatives + farmers + supermarkets + e-commerce", driving the employment of nearly 460 farmers in more than 20 villages in 4 towns (streets) such as Cangshan, Cherim, Xiangcheng and Dazhong Village, and radiating more than 1,000 acres of mushrooms and vegetables. The cooperative's annual processing capacity of mushrooms and vegetables is about 20,000 tons, and it has more than 20 kinds of prefabricated vegetable products, mushroom products and vegetable instant products independently developed and produced, among which the large-packaged edible mushroom products such as tea tree mushroom, enoki mushroom and king oyster mushroom have been in the top three in the country.
The products have a high reputation and market share, and have signed cooperation agreements with large suppliers such as Shandong Luxiangyuan, realizing the entry of products from 15,000 offline supermarkets. At the same time, it actively expands the online e-commerce sales platform, and through cooperation with the live streaming platform, more than 100,000 orders can be sold through the e-commerce platform every month, and the monthly sales of e-commerce are nearly 2 million yuan.
In the Cangshan Street Agricultural and Photovoltaic Complementary Industrial Park, which is not far away, Li Hao and his son are preparing for the installation of a new production line. In 2020, after completing his studies in South Korea, Li Hao came up with the idea of using what he had learned to return to his hometown to start a business for the benefit of his hometown.
Taking advantage of the production of edible mushrooms in his hometown, Li Hao has continuously optimized and improved the technology, and has successively launched enoki mushrooms, oyster mushrooms, tea tree mushroom series products and mushroom small packaging portable foods and other products, which are favored by the market. After two years of development, the market share of edible mushroom series products launched by Li Hao has increased year by year, and enoki mushroom products alone can generate more than 10 million yuan of revenue for the company.
While deeply cultivating the edible fungus market, Li Hao knows that product innovation is the key to retaining customers for a long time. He combined the kimchi making technology he learned in South Korea with the domestic kimchi making technology, and after continuous research and development, he successfully developed a series of kimchi products that meet the taste of the mainland people, especially the two new products of "spicy cabbage" and "spicy dried radish", which have been well received by consumers as soon as they entered the market, and sales have gone all the way up, which has created tens of millions of economic benefits for the company and become the company's fist products.
Li Hao not only absorbed more than 20 general farmers and 3 poverty alleviation households who enjoy the policy to work in the enterprise, but also signed a supply contract with the people in his hometown to ensure the stability of the vegetable sales in his hometown.
As a municipal growth leading enterprise, Shandong Diyibang Food Co., Ltd. is a leading enterprise in food processing in Cangshan Street. The whole industrial chain of the project covers an area of about 1,220 acres, and the annual output value can be more than 3.3 billion yuan after completion, including broiler breeder hatching base, feed processing plant, breeding base, slaughtering production line, slaughtering accessories purification project, 50,000 tons of cooked food and conditioning products deep processing production line, etc.
Du Xuede, general manager of the company, introduced: "Through the model of 'leading enterprises + cooperatives + family farms', we adopt high-standard breeding, slaughtering segmentation, fresh atmosphere and other deep processing ecological breeding mode operation, and gradually extend to the upstream and downstream of the industrial chain, so as to realize the whole industry chain development model of broiler breeding, slaughtering segmentation, cooked food preparation and processing, and e-commerce cold chain logistics integration, which will drive the high-quality and rapid development of related industries such as chicken deep processing and e-commerce cold chain logistics in Lanling and Linyi." ”
During the interview, the reporter learned that in order to better tap the value of chicken and improve the added value of products, the use of international imported advanced production technology and equipment to produce high-standard, cost-effective chicken products, promote the in-depth development of the broiler industry, will become a domestic first-class, leading production technology of broiler breeding, processing, sales, e-commerce integration of leading enterprises.
After the project is completed and put into operation, it can produce 72 million broiler chickens, slaughter 50 million broilers, 50,000 tons of deep-processed conditioning products, produce 100,000 tons of chicken raw products annually, create more than 1,000 new jobs, and achieve an annual operating income of 1.2 billion yuan and profits and taxes of 30 million yuan in the food sector.
At present, two enterprises in the jurisdiction have been rated as the municipal Yangtze River Delta agricultural product supply base, five enterprises have completed the identification of enterprises on the scale, and one enterprise has been rated as a municipal growth leading enterprise, contributing to the development of rural revitalization and development. Xu Xiaofei, Secretary of the Party Working Committee of Cangshan Street, said.
Financial media reporter Wang Shengyu correspondent Meng Lei
Editor: Gao Yang