DoNews reported on April 23 that Yonghe Medical held a 2024 strategic upgrade conference in the "Internal Hair Growth" Hair Transplant 3.0 Era on April 23. At the press conference, Yonghe Medical took "good doctor + good system" as the core, comprehensively upgraded hair medical services, and was committed to meeting the growing personalized needs of consumers.
Su Yang, chief operating officer of Yonghe Medical, said at the press conference that the hair transplant industry has undergone a transformation from FUT technology to FUE technology, and now it has officially entered the 3.0 era dominated by "good doctor + good system".
In this new era, Yonghe Medical takes the good doctor strategy as a solid cornerstone, and brings consumers higher-quality personalized services for one person and one case through the systematic upgrading of the five dimensions of diagnosis and treatment, implantation, aesthetics, maintenance and comfort.
The implant system and comfort empower good doctors to improve consumers' hair transplant experience in multiple dimensions
The concept of "good doctor + good system" proposed by Yonghe Medical in this press conference is from the perspective of users, by improving the comprehensive service ability of hair medicine, solving various pain points and problems in the process of hair medical treatment and upgrading the consumer experience.
When it comes to hair transplant surgery, many potential consumers are uneasy about the potential risks of hair transplant surgery, fearful of postoperative pain, and questioning the success rate of the surgery.
In addition, in the current market, various marketing guidance on gem knives, microneedling, shaving, and non-shaving are emerging in an endless stream, and it is difficult for consumers to judge what is really suitable for their hair transplant methods.
In the view of Dr. Xu Lu, President of Yonghe Medical, the controversy about hair transplant technology is only a point in the entire process of hair transplant surgery, and a successful good hair transplant surgery is not a single attack, but the result of multi-dimensional ability.
(Xu Lu, President of Yonghe Medical Yongxiang, analyzed the upgrade of Yonghe Medical implant system on the spot)
"A successful hair transplant surgery comes from the good doctor's detailed control and excellence in the whole process of the three core links of hair retrieval, hole shaping and implantation, helping users to create the most natural hair transplant results, as well as lower hair follicle damage and higher hair survival rate. It's not just a technical detail in the surgery that is a gimmick. Xu Lu said.
Yonghe planting system upgraded, systematically sorted out the different applications of hair transplant surgical instruments and surgical methods, and carried out strict quality control requirements on the single and double ratio of hair follicles for hair retrieval, hair partition transition during hole molding, perforation direction and depth, planting direction and planting speed from the three links of hair extraction, hole shaping and implantation, so as to ensure the effect of hair transplantation.
The establishment of the comfort system is to systematically solve the dilemma of pain and sleeplessness after hair transplantation, so that consumers can enjoy more comfortable and relaxed services in the process of hair transplantation.
Yonghe comfort system emphasizes that consumers enjoy both physical and psychological comfort during the treatment process, and doctors not only help eliminate discomfort and pain, reduce complications, but also need to give comfort, relieve consumer anxiety, impart knowledge and spread hope.
Under the comfort system, Yonghe helps provide more comfortable medical care through multi-dimensional means such as three-dimensional pain assessment, standardized process to relieve emotions, timely postoperative tracking and response needs, and whole-process comfortable medical coverage.
At the press conference, the Yonghe medical team revealed that in the future, Yonghe Medical will cooperate with the world's top comfort medical institutions to provide more comfortable hair medical services for Chinese consumers.
(Liu Liyun, director of Yonghe Medical Yongxiang, interprets Yonghe's comfort system)
The aesthetic system guarantees the personalized needs of consumers and truly realizes the aesthetic hair transplant for one person
The changes in the consumer population are promoting the transformation and upgrading of hair medicine.
According to the 2023 Blue Book of Healthy Hair Lifestyles in China (hereinafter referred to as the "Blue Book") released by the Chinese Academy of Sciences in 2023, the current group of people concerned about hair health is gradually younger and more feminine.
From the creation of FUT technology, to the popularization of FUE technology, to the advent of the hair transplant 3.0 era, every technological innovation carries the expectation of solving the problem of hair loss for consumers.
While it is committed to improving users' recognition of hair transplant surgery and other therapies and eliminating consumers' concerns, Yonghe Medical is also exploring how to better understand consumers and meet their diversified needs.
Yonghe Medical believes that in the era of hair transplantation 3.0, the consumers who play a decisive role are the younger groups represented by the post-00s and post-90s, and in addition, female consumers are also the backbone of promoting hair medicine to the 3.0 era.
Based on the new consumption trend of younger and feminine, hair medical care has also changed from functional to aesthetic, and the proportion of female hair transplants and the demand for female aesthetic hair transplantation have increased significantly.
The aesthetic system is a major innovation brought by Yonghe Medical to the whole industry in the era of hair transplant 3.0.
Taking hairline hair transplantation as an example, many female consumers are currently concerned about improving their face shape through hairline and sideburns. The traditional solution in the market is to design the traditional frame with three courtyards and five eyes, and use the line outline method to design the planting area for the user, and the planting area is usually in the form of blank space, and the postoperative effect can only rely on the imagination of the consumer.
Under the aesthetic system, Yonghe Medical integrates the professional aesthetic advice of good doctors and personalized one-person-one-case customization into hair medical treatment, providing users with the design concept of full-face customization and aesthetic simulation design, and building personalized factors such as face shape analysis to understanding user needs, occupation and living habits, aesthetic preferences, etc., and then to the five-point positioning personalized eyebrow design, six-point five-zone personalized hairline design, etc.
This systematic aesthetic solution has formed Yonghe Medical's unique advantages in aesthetic design, empowering good doctors and providing consumers with more beautiful hair solutions.
(Liu Xiaodong, Chief Design Officer of Yonghe Medical Hair Transplantation, interprets Yonghe's aesthetic system)
A full range of diagnosis and treatment, maintenance and solidification system to help consumers accurately treat and get rid of it
According to the data of the National Health Commission, there are currently 250 million people with hair loss in China, with an average of 1 in 5 adult men and 1 in 20 adult women. However, it is precisely because of the large number of people with hair loss that each individual consumer has different hair problems and hair diseases.
In addition, in terms of treatment, not every hair loss person needs to rely on hair transplantation as a treatment method. In addition to hair transplant treatment, there are also various treatment methods such as drug treatment, physical laser, injection therapy, traditional hair care and hair fixing products.
In order to clarify the causes of hair problems of different consumers and give a more suitable hair diagnosis and treatment plan for individual cases, Yonghe Medical has taken the lead in implementing the concept of integrated hair diagnosis and treatment in the industry, and has built a one-stop comprehensive hair management system for consumers, providing users with comprehensive hair-related consultation and screening, diagnosis, hair transplant design and treatment, postoperative rehabilitation and medical maintenance full-cycle care services.
Based on the cornerstone of integrated diagnosis and treatment, Yonghe Medical has further upgraded and iterated the diagnosis and treatment system in the upgrade of "good doctor + good system", through the use of drug treatment, surgical treatment, laser treatment, mesoderm treatment multi-method combined treatment, combined with hospital treatment combined with home treatment, to customize the time and treatment frequency and method suitable for consumers in two scenarios, and adhere to the treatment for a long time.
In this upgrade, in order to further improve the accuracy of diagnosis, Yonghe Medical and Peking University People's Hospital have established the first joint laboratory jointly built by public tertiary and private institutions in China, and more accurately judge the grade and area of hair loss and various scalp problems through AI hair mirrors, empower doctors and ensure the treatment effect.
At the same time, the two sides are also exploring the use of genetic testing to further trace the causes of hair diseases, improve the accuracy of diagnosis, empower the treatment link to achieve precise drug administration, and achieve high-quality personalized diagnosis and treatment of one person and one case.
On the treatment side, in addition to the existing multi-scenario and multi-means treatment programs, Yonghe is actively cooperating with more top pharmaceutical companies at home and abroad to find more solutions to hair problems. In December 2023, Yonghe Medical cooperated with Pfizer to issue the first prescription of the innovative drug Lefunuo in a private hospital to fill the gap in the treatment of severe alopecia areata in China.
(Li Xinfeng, director of the medical department of Yonghe Medical, shared the concept of integrated diagnosis and treatment of Yonghe hair)
For consumers, hair transplant surgery is one of the means to solve hair problems, and maintenance is an indispensable part. Due to the lack of scientific and effective hair maintenance and hair fixing methods, consumers often find it difficult to find long-lasting and suitable solutions for their own hair maintenance, and may miss the best treatment period for hair loss.
The combination of Yonghe medical maintenance system and diagnosis and treatment system is expected to help people with hair loss achieve long-term and stable hair health.
In this press conference, the Yonghe medical team proposed that hair maintenance has come to the era of light medical treatment. To this end, Yonghe upgraded the Yanggu 54321 system on the basis of the good doctor, one person, one case.
In this system, Yonghe Medical divides hair maintenance into 4 treatment stages: scalp conditioning, hair follicle repair, nutrition thickening, maintenance and anti-aging, and uses 5 kinds of therapy types of formula penetration therapy, peptide therapy, collagen therapy, photoelectric and microneedle mesotherapy to carry out multi-means combined treatment in the two major scenarios of home and hospital.
In view of the dilemma that often occurs on the consumer side and is difficult to adhere to long-term maintenance, Yonghe innovatively put forward the treatment concept of 1-to-1 service of hair health managers in the upgrading of the maintenance system, and continued to follow up the treatment effect of consumers with the help of N+1 customer service group to provide them with more intimate hair diagnosis and treatment services.
In the "2022 White Paper on Hair Health Consumption of Urban Population" of the Chinese Academy of Social Sciences, Yonghe Medical ranks first in the market in five dimensions: brand awareness rate and contact rate, market size, number of doctors, user satisfaction, and recommendation, and is ahead of other brands in an all-round way.
In the era of hair transplant 3.0, Yonghe Medical will continue to be guided by consumer needs, empower the continuous exploration and innovation of good doctors through the five systems, and provide consumers with more comprehensive, professional and personalized hair medical services.
It is believed that Yonghe Medical will continue to bring consumers a better hair medical experience, and further consolidate its leading position of "user satisfaction first" with the help of the upgrade strategy of "good doctor" + "good system".