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It is red and hot, and there is a festive New Year's flavor. It's just that this is not the New Year's Day, but the hot search list on Weibo in April. A news from Xuchang, Henan Province rushed to the headlines of hot searches, causing netizens to continue to discuss hotly.
It turned out that Yu Donglai, the founder of Fat Donglai, proudly revealed: Last year, the company originally only planned to earn 20 million yuan, but as a result, it unexpectedly reaped a profit of 140 million yuan! Not only that, but the treatment of employees has also risen sharply, the company's minimum wage has reached 7,000 yuan, and the monthly salary of most of the clerks is more than 8,000 yuan.
As a century-old chain retail brand, it is not surprising that Fat Donglai has such a high annual income. But what is surprising is that the company has indeed handed over a beautiful report card in the normalized environment of the epidemic and has become a "retrograde" in the fight against the epidemic. After all, many peers have been hit hard and have had to lay off employees and close down and play the "shrinkage game".
However, Fat Donglai struck while the iron was hot, not only did not downsize and lay off employees, but continued to expand the territory, and rewarded employees generously. This is undoubtedly the existence of the clouds in the same industry, which quickly aroused the strong interest and curiosity of netizens:
"This is really awesome, stronger than the performance of many listed companies!"
"It is worthy of the existence of Boss Lei's reputation as the 'God of Retail', which is really unprecedented and unprecedented!"
"The treatment of employees is so good, no wonder Fat Donglai has never lacked manpower and is full of combat effectiveness. "
"This is the hardcore force of the real economy, and the epidemic cannot stop its pace of development. "
All kinds of comments poured in, revealing this chain brand that was originally only famous in Henan. And Fat Donglai's operation has obviously successfully created the topic and become the center of this Internet phenomenon-level heated discussion.
How did Fat Donglai do it? What is its unique secret? We may be able to analyze it from several aspects:
Since the beginning of its establishment, Fat Donglai has adhered to the road of branding and chaining, and has accumulated rich experience in physical store management. For a long time, Fat Donglai is well versed in customer needs, constantly innovating services, and forming a unique competitive advantage.
For example, Fat Donglai attaches great importance to the construction and training of the workforce. In addition to high wages and benefits, Yu Donglai also set up "unhappy holidays" for employees to encourage employees to combine work and rest and balance work and life. This is a very humane style in the industry, which plays a key role in retaining talents and cohesion of the team.
During the epidemic prevention and control period, Fat Donglai employees were not only not laid off like other companies, but received better salaries and holiday policies, and their enthusiasm for work was naturally greatly boosted. It is on the basis of this humanistic care and centripetal force that Fat Donglai can defend its core competitiveness under the impact of the epidemic, continue to expand its business and expand its territory.
Fat Donglai has very strict control over the commodity supply chain and follows the business philosophy of "selling friends". It is understood that most of Fat Donglai's goods are directly supplied by their own factories, and the intermediate links are streamlined, reducing a large number of procurement and circulation costs. At the same time, Fat Donglai insists on making only meager profits, and the profit margin of the most popular goods often does not exceed 3%. This makes the price of Fat Donglai's goods often more than 30% cheaper than similar goods.
Fat Donglai is also turning his attention to the digital layout. In 2022, Fat Donglai will launch its own APP, providing services such as delivery and online malls. During the epidemic, Fat Donglai naturally extended its tentacles to the online market and opened up new growth points.
The most important thing is that Fat Donglai attaches great importance to product quality and customer experience. Yu Donglai personally audited each product on the shelves to ensure that the goods were genuine and the price was transparent. At the same time, Fat Donglai is also well versed in the concept of customer first, and strictly controls the quality of goods and store environment, so that customers are highly satisfied with shopping.
During the epidemic, many businesses were busy closing down and laying off employees, but Fat Donglai firmly seized the favorable opportunity of consumption replenishment, and through the efforts of nearly 300 stores and more than 40,000 employees, it provided high-quality goods and services for consumers, and won word of mouth and popularity.
It can be said that the reason why Fat Donglai was able to swim against the current and expand its scale during the epidemic is precisely because of its persistence and precipitation in brand, service, quality and other aspects over the years, which has won the trust and recognition of consumers. The stability of the workforce undoubtedly provides reliable backing and endogenous motivation for Fat Donglai.
Coincidentally, with the recovery of domestic consumption in the past two years, many enterprises in the real economy have begun to recover and rebound, and have identified development opportunities in the epidemic. For example, digital channel providers such as Suning and Gome have seen a significant rebound in performance through online and offline integration; For example, home furnishing stores such as Red Star Macalline and Dream Lily have also achieved double growth in revenue and profit.
Although the real economy was once deeply affected by the epidemic, as long as it finds the right opportunities and grasps the business opportunities, it is fully expected to regain its strength. Private enterprises with industry-leading advantages and customer recognition can cultivate new opportunities and expand their territory in the crisis.
Fat Donglai seized the opportunity of this era and expanded its influence with the help of chain advantages and brand power. On the other hand, this virtuous circle stems from Fat Donglai's great attention to the workforce, as well as the strict control of product quality and customer experience.
In the eyes of industry insiders, only by truly establishing a people-oriented business philosophy and fully stimulating the vitality of the enterprise can the enterprise bloom with vitality in the face of many difficulties. Chasing too much short-term interests, despising employee unity, and neglecting investment and development, enterprises will inevitably lose their advantages in the competition and be eliminated by the times.
The way to success of Fat Donglai is precisely to return to the most authentic original intention of enterprise management, that is, to create value, respect employees, and serve consumers. It shows us how a modern enterprise can make steady progress and achieve long-term success in the epidemic environment.
And this business philosophy is also an important nutrient that enterprises in other industries need to absorb. For example, Internet companies, which have been controversial in recent years, are often criticized for the 996 work system and high turnover rates. If we can truly start from the interests of employees and create a humanized corporate culture like Fat Donglai, I believe that the development of these enterprises will be more long-term and sustainable.
Real economy enterprises like Fat Donglai have also depicted a new vision for the future under the epidemic, that is, the rise of the modern service industry and the prosperity of the new real economy. By improving service quality and consumer experience, these companies will maximize the advantages of physical stores and become the backbone of serving the domestic hyper-scale market.
Enterprises in the real economy have also begun to digitally transform, extending their high-quality products and services to every corner through online and offline integration. In this process, they will also become a new force in cultivating the power of local brands and unleashing the potential of domestic demand.
All in all, Fat Donglai's words from the East, although only a revenue and profit figure, reflect the continuous development vitality of China's private economy. In the epidemic environment, these companies are still working hard to inject new momentum into the real economy; In the construction of the workforce, they are also exploring a new management model to stimulate the vitality and vitality of the enterprise.
And the fundamental reason for all this is precisely because of the entrepreneur's persistent pursuit of career and humanistic care for the society. It is this spirit that allows them to never lose their way in the midst of the vicissitudes and eventually bear fruit.
It is not difficult to imagine that in the future of China's economic development, there will be more national brands like Fat Donglai, who will bring consumers a new experience with innovative business models and high-quality service quality, and will also become an important force in China's and even the world's economic recovery.
And today's hot search is just a microcosm of the germination of this great power. Let's wait and see, cheer for it!
The comment area is waiting for your sharing and voice, let us exchange views and speak freely for the success of Fat Donglai and its deep-seated impact!
#胖东来去年计划挣2000万元, Yu Donglai: As a result, he earned 140 million#