There is a point of view in the market that Mercedes-Benz and BMW are not necessarily luxury cars, and only models with a price of about 500,000 yuan can be recognized as luxury. This statement has a certain degree of reasonableness, such as BMW 3 Series, Mercedes-Benz C-class, Audi A4 and the like can be called luxury brand cars, but the rise to luxury cars is indeed a bit reluctant, positioning luxury cars should at least start from Audi A6, BMW 5 Series, Mercedes-Benz E-class.
In the past half century, the domestic luxury car market has basically been monopolized by foreign brands, in addition to Mercedes-Benz, BMW, Audi three first-line brands, Volvo, Lexus, Cadillac, etc. Even since the outbreak of domestic new energy vehicles, the most affected is the low-end market, and the luxury car field is still the deepest moat for foreign brands, although the growth rate is not high, but it still holds the share firmly in hand. However, this year's market landscape has changed significantly.
In addition to the M7 being widely sought after, the M9, which is positioned in the luxury segment, has also achieved good results. In last week's sales list of the luxury car market, the M9 successfully overtook BBA and topped the list.
In the list, the M9 sold 2,635 units, followed by the Audi A6L with 2,271 units, and the Mercedes-Benz E-Class ranked third with 2,026 units. The Mercedes-Benz GLC, BMW X5, and Audi Q5, which are also SUV models, sold only 1,292 units, 1,247 units, and 534 units, respectively. If only luxury SUV sales are counted, the lead of the M9 is even more obvious.
The starting price of the M9 is 469,800 yuan, and the highest price has reached 569,800 yuan, and this is the real price in the market. Although the guide prices of BMW 5 series, Audi A6L, and Mercedes-Benz E-class are all above 400,000, the dealer's discount is very large, and all models within 400,000 can basically be won. In the list, the real price of the BMW X5 is in the same range as the M9
The rapid changes in the market are always unexpected, and the luxury car field was still dominated by Mercedes-Benz and BMW one year ago, who would have thought that the M9 would be able to top the list after only three months on the market. It should be noted here that the sales volume in the list is the actual delivery volume, and if you count the orders, the number of M9s is even higher. It is said that the M9 won 60,000 big orders within 3 months of its listing, and more than 300 million deposits were collected. It is estimated that the question industry itself did not expect that the sales situation would be so optimistic, and the preparation in terms of production capacity is not sufficient, and if the delivery volume increases, the sales of the M9 can go further.
At present, the question of the world has almost given up the parity market, rather than the domestic car internal friction of friends, it is better to directly challenge the high-end market dominated by foreign brands. This is also Huawei's consistent product strategy, whether it is in communication products or smartphones, it is to directly seize the market share of leading companies.
The official appearance of the S9
The M9 is just the first step for Huawei, and the upcoming executive flagship sedan Xiangjie S9 will be directly benchmarked against models such as BMW 5 Series, Audi A6L and Mercedes-Benz E-class, as well as MPV in preparation, and is positioned in the million-level luxury market. When these two cars are launched, it will further impact the market share of luxury cars of foreign brands. BYD has pushed down low-end foreign brands, while Huawei is targeting the high-end and high-end markets with higher profits.
There is also a familiar domestic brand in the list - Ideal MEGA, although the appearance of this car has been complained by many people, it has still been recognized to a certain extent. The MEGA ranked ninth only one month after its launch, surpassing the Buick Century, which is also an MPV model, which is still remarkable. Toyota's "Leek" car (Alpha) fell out of the top ten.
Among the domestic brands, there is also a NIO ES8 that is also selling well, with monthly sales remaining at about 1,000 units for a long time, but it failed to make the list.
At present, the continent's automobile has surpassed real estate and become the first pillar industry. However, the potential of the entire industry has not yet been fully released, and with the continuous acceleration of the pace of going overseas, we will occupy a place in the global market for all models of low, medium, high and luxury.