The 2024 Consumer Goods Forum China Day was held in Shanghai on April 22-23, with the theme of "Pursuing Harmony in Ups and Downs: Working Together to Create Difference", bringing together many business leaders, experts and scholars in the consumer goods industry to jointly explore the opportunities and challenges of the future development of the consumer goods industry, and brainstorm to promote the high-quality development of the industry.
At the meeting, the organizer (CGF) and KPMG jointly released the "Brand Empowerment for Health - Health Action Report of China's Consumer Goods Industry", which pointed out the path of healthy development for the consumer goods industry with the relevant leading brands in the industry as cases. On the eve of the release of the report, Liu Huaiwei, President of New Hope Meimei Food, said in an interview with the organizer of the forum, "As one of the products directly related to people's health, food is the key to creating a better life for the people. New Hope Meimei Food will firmly grasp the responsibility of food safety, take 'quality power' as the grand goal, and provide consumers with more assured and satisfactory high-quality products. New Hope Meimei Food also won the "2024 China Consumer Goods Industry Health Action - Industry Leadership Award" at the conference, and was invited to attend the forum as a representative of outstanding enterprises to jointly provide suggestions and suggestions for the development of the food industry in the new era.
The case of New Hope was selected into the industry health report
In response to the new trend of health, it won the industry leading award
The Consumer Goods Forum (CGF) is a global, equity-based industry network driven by members to encourage the global adoption of industry-friendly practices and standards for the consumer goods industry, accelerating change through eight coalitions of action (Forest Efficiency, Plastic Waste, Healthier Living, Anti-Food Waste, Food Safety, Sustainable Supply Chains, Product Data and Net Zero). As the highlight of the Consumer Goods Forum (CGF) China Day, New Hope Wonderful Food won the "Industry Leadership Award" in terms of annual awards, demonstrating the high recognition of New Hope Wonderful Food by the Consumer Goods Forum (CGF) and the food industry.
Awards ceremony
Honorable Awards
At the China Health and Sustainability Collaboration Conference held on April 23, Gao Zhikun, General Manager of New Hope Food, and senior executives from top global food companies such as KPMG, Nestle, RT-Mart and Metro participated in a roundtable dialogue session on the topic of "How to better improve consumers' health literacy and guide consumers to make healthier choices". Gao Zhikun said that with the continuous improvement of the national economic level, consumers are increasingly concerned about the health elements in food, and the food industry has become an inevitable trend to develop in the direction of "health". New Hope Meihao Food has the courage to shoulder its social responsibility, conform to the trend of healthy consumption, and bring more authentic, healthy and high-quality products to Chinese consumers.
Roundtable Session
With the emergence of various food safety problems and consumers paying more attention to the safety of food consumption, enterprises should also actively establish a relationship of trust with consumers and establish a positive image in the hearts of consumers with more sincere voices. From the "actual shelf" to the "psychological shelf", consumers can feel the health and safety of the whole production process, go to a better life with consumers, share delicious taste and fun, and break the barriers between consumers and brands with practical actions.
All-round quality protection to create a healthy and beautiful life
Under the vision of Liu Xu, chairman of New Hope Meimei Food Co., Ltd., for the development of food enterprises in the new era, "only by continuously improving product quality and actively advocating the concept of health can we provide better and safer consumption choices for the Chinese people and help build a healthy China", Meihao Food continues to explore food innovation and upgrading, and escort food safety and health from the whole process. The award not only highlights the efforts it has made in food health and safety in the past year, but also due to the fact that it relies on the whole industry chain of New Hope to establish a complete set of controllable and traceable food safety standards and quality management systems from farmland to factory and from factory to table.
Liu Xu (left), Chairman of New Hope Meimei Food Co., Ltd., attended the Board of Directors of CGF China
As a leading enterprise in the agricultural, animal husbandry and food industry, New Hope's focus on food health and safety extends to the source, using digitalization to explore sustainable and green farming solutions. In the production of products, the use of automated production lines, through the precise control of equipment to complete multiple aspects of product production, to achieve the standardization, unification, intelligent management of the human environment, strengthen the consumer's "sense of security" in the food production process.
With the upgrading of the demand for "health +" diet in contemporary society, New Hope Good Food has incorporated health into the research and development of products, combined traditional taste, inheritance spirit with modern technology, and escorted quality products with standardization, digitalization and industrialization.
Balance flavor and nutrition to create healthy food solutions
Under the all-round quality control, New Hope Meimei Food has launched a series of high-quality foods that are both delicious and healthy to the market, providing more choices for the Chinese people's table.
Among them, the "beautiful farmhouse crispy meat", which is quite popular with consumers, adopts automated production lines in production, which greatly improves production efficiency and food safety. As soon as the product was launched, it quickly detonated online and offline, and in 2023, the national sales of "Beautiful Farmhouse Small Crispy Meat" have exceeded 1.3 billion, occupying the first market share in the "Small Crispy Meat" category.
New Hope Beautiful Farmhouse Small Crispy Meat
Another company under New Hope, "Mei Mei Deling", is committed to providing Chinese consumers with high-quality and healthy Western-style low-temperature meat products, insisting on launching antibiotic-free meat to provide consumers with high-quality, healthy and delicious food. On the animal breeding side, Medelin has been actively exploring in the field of antibiotic-free farming, providing a healthy and comfortable living environment for farm animals through antibiotic-free integrated farming solutions, improving animal immunity and quality of life, and bringing healthy and safe animal products to consumers. At present, the related products of Mymerin have passed the antibiotic-free certification.
Beautiful Metroling products
In recent years, with the deepening of the construction of a healthy China, consumers' demand for nutritious and healthy food has become higher and higher.
In the future, New Hope Meihao Food will continue to build a safe "moat", build a food safety embankment with the power of enterprises, empower the healthy development of the industry, and practice the brand concept of "good taste, better life" with practical actions.
Source: Good Food