2024-2030 China shampoo industry market panorama research and future trend research report

Report No.: 1759210

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　　The market status and competitive landscape of China's anti-hair loss shampoo industry is an important part of China's shampoo market. In recent years, with the development and popularization of society, the market of China's anti-hair loss shampoo industry has developed rapidly, and the industry situation has become increasingly stable.

　　There are three obvious trends in the development of China's anti-hair loss shampoo industry: first, the diversification of marketing strategies, the development of channels and technologies, and the comprehensive shift of enterprises from price competition to quality and service as the core of marketing strategies; second, the diversification of product structure, the diversity of product positioning and types, and the different products that meet the needs of different markets; third, the intensification of brand competition, the products of different brands have improved in terms of economy, quality and service, and brand competition has become more and more intense.

　　The competition pattern of China's anti-hair loss shampoo industry is composed of three poles: large, medium and small, among which most of the large enterprises are foreign-funded enterprises with strong operating strength and marketing capabilities; small and medium-sized enterprises are mostly local enterprises, which occupy an important position in the industry and have the highest market share in the anti-hair loss shampoo industry, but they still need to be improved in terms of technology, marketing ability and business strength.

　　The market status and competition pattern of China's anti-hair loss shampoo industry are diversified, the competition is fierce, the marketing strategy of enterprises is constantly improving, the product structure is diversified, the brand competition is intensified, and small and medium-sized enterprises occupy an important position in the industry and still need to be further developed and upgraded. With the increasing demand of consumers for the quality of shampoos, the development of the industry will also be more affected, and the strength of enterprises and brands will be the key to long-term development.

The "2024-2030 China Shampoo Industry Market Panorama Research and Future Trend Research Report" released by Boyan Consulting consists of 11 chapters. Firstly, the market development environment of the shampoo industry and the overall operation situation of shampoo are introduced, and then the current situation of the market operation of the shampoo industry is analyzed, and then the competition pattern of the shampoo market is introduced. Subsequently, the report analyzes the business conditions of key enterprises in shampoo, and finally analyzes the development trend and investment forecast of the shampoo industry. If you want to have a systematic understanding of the shampoo industry or want to invest in the shampoo industry, this report is an indispensable and important tool for you.

The data of this research report mainly use national statistical data, General Administration of Customs, questionnaire survey data, and data collected by the Ministry of Commerce. Among them, the macroeconomic data mainly comes from the National Bureau of Statistics, some industry statistics mainly come from the National Bureau of Statistics and market research data, the enterprise data mainly comes from the National Bureau of Statistics large-scale enterprise statistical database and stock exchanges, etc., and the price data mainly comes from various market monitoring databases.

Table of contents of the text

Chapter 1 An overview of shampoos

Section 1 Overview of shampoos

1. Overview of shampoos

Second, the breakdown of shampoo products

3. Definition and classification of hair care products

Section 2 Hair Care Subdivision Products

1. Conditioner

2. Gel water

3. Hair mud and wax

4. Hair dye

Chapter 2 Analysis of the development environment of China's detergent industry in 2023

Section 1 Macroeconomic Environment

1. Analysis of China's GDP growth from 2019 to 2023

2. Analysis of the operation of China's industrial economy in 2023

3. China's commodity import and export trade from 2019 to 2023

Fourth, the structure of Chinese population in 2023

5. Income and consumption of Chinese residents in 2023

Section 2: Analysis of the Policy Environment

Section 3 Industrial Development Environment

1. The sales scale of China's daily chemical market in 2023

2. Overview of the development of the detergent industry in 2023

3. The operation of the detergent market in 2023

4. Sales characteristics of China's laundry market in 2023

Chapter 3 Analysis of the Development Situation of China's Shampoo Market

Section 1 Overview of the development of China's shampoo market

1. The development process of China's shampoo market

2. A new era of China's shampoo market

3. Analysis of shampoo market structure

Section 2 Analysis of shampoo marketing in China

1. Shampoo market segmentation and positioning strategy

2. Analysis of sales characteristics of shampoo products

Third, the shampoo market channel situation

Fourth, the marketing strategy of domestic shampoo

Chapter 4 Analysis of the Development of China's Shampoo Market Segment

Section 1 Analysis of the operation of China's medicated shampoo market

Section 2 Analysis of the development pattern of China's anti-hair loss shampoo industry

1. Analysis of the current situation of China's anti-hair loss shampoo

2. Brief analysis of anti-hair loss shampoo brands

Third, the "anti-detachment" market competition is fierce

Fourth, loyalty is the key to the competition of anti-hair loss shampoos

Fifth, the new trend of "anti-detachment" product development

Section 3 Analysis of the operating situation of China's anti-dandruff shampoo industry

1. Anti-dandruff shampoo launched a new product

Second, the real anti-dandruff shampoo is not yet mature in China

Third, the shampoo anti-dandruff war escalates

Fourth, Qingyang anti-dandruff shampoo is in full swing

Chapter 5 Analysis of Chinese Shampoo Brands

Section 1 General Overview of Chinese Shampoo Brands

1. Review of shampoo brand development

Second, the main brands of domestic shampoo elaboration

3. Analysis of the key factors for the success of major brands

Section 2 Analysis of major regional brands of shampoo in China

Section 3 Case Analysis of Chinese Shampoo Brands

1. Rejoice brand management analysis

2. Analysis of Shulei's brand strategy

3. Fengying shampoo brand development strategy

Fourth, the gains and losses of Lafang's brand change

Chapter 6 Analysis of the Competitive Landscape of China's Shampoo Industry

Section 1 Analysis of China's shampoo brand pattern

1. The current situation of China's shampoo brand pattern

Second, the competitive characteristics of domestic shampoo brands

3. Shampoo brand marketing analysis

Fourth, small brand shampoos challenge Procter & Gamble

Section 2 Analysis of the operation of small and medium-sized shampoo enterprises in China

1. The confusion of small and medium-sized shampoo companies

Second, the suffering of small and medium-sized shampoo enterprises in the terminal

3. The itch of the brand of small and medium-sized shampoo companies

Fourth, the breakthrough is the hope for the growth of small and medium-sized shampoo enterprises

5. Suggestions for small and medium-sized enterprises to break through shampoos

Section 3 Analysis of the competitive landscape of China's shampoo market

1. The Chinese shampoo market is fiercely competitive

Second, domestic shampoos will carry out the anti-war to the end

3. The confrontation between domestic shampoo and Procter & Gamble

Fourth, the Chinese medicine and daily chemical market are leading the way

Chapter 7 Analysis of Economic Indicators of China's Shampoo Industry

Section 1 Overall overview of China's shampoo industry from 2019 to 2023

First, the trend of changes in the number of enterprises

Second, the trend of changes in industry assets

Third, the trend of changes in industry liabilities

Fourth, the trend of industry sales revenue changes

Fifth, the trend of changes in the total profit of the industry

Section 2 Analysis of the supply of shampoo in China from 2019 to 2023

First, the analysis of the total output value of the industry

Second, the analysis of finished products in the industry

Section 3 Analysis of the sales of China's shampoo industry from 2019 to 2023

First, the industry sales output value analysis

Second, the production and sales rate of the industry

Section 4 Analysis of the operating benefits of China's shampoo industry from 2019 to 2023

1. Industry profitability analysis

2. Analysis of industry operation capabilities

3. Analysis of the solvency of the industry

Fourth, the analysis of industry development capabilities

Chapter 8 Research and Analysis of Key Enterprises in Foreign Shampoo Industry

Section 1 Procter & Gamble

First, the company profile

2. Analysis of major brands

3. Operation and financial situation

Fourth, the company's main product features

Section 2 Unilever

First, the company profile

2. Analysis of major brands

3. Operation and financial situation

Fourth, the company's main product features

Section 3 L'Oréal France

First, the company profile

2. Analysis of major brands

3. Operation and financial situation

Fourth, the company's main product features

Section 4 Kao of Japan

First, the company profile

2. Analysis of major brands

3. Operation and financial situation

Fourth, the company's main product features

Chapter 9 Analysis of Dominant Companies in China's Shampoo Industry

Section 1 Sofitel Co., Ltd

First, the company profile

2. Analysis of the main economic indicators of the enterprise

3. Analysis of enterprise growth

Fourth, the analysis of enterprise management ability

Section 2 Shanghai Jahwa United Co., Ltd

First, the company profile

2. Analysis of the main economic indicators of the enterprise

3. Analysis of enterprise growth

Fourth, the analysis of enterprise management ability

Section 3 Hubei Sibao Co., Ltd

First, the company profile

2. Analysis of enterprise sales revenue and profitability