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- Source/Night Deep Finance
- Author/Night Deep Finance
Introduction: In this "Crazy March", the M9 is like a dark horse, with a brilliant result of delivering 6,243 vehicles in a single month, it has become the "top stream" of the sales list of luxury models of more than 500,000 yuan.
At this time, it has been 4 months since the official release of the M9, but it continues to maintain its popularity.
The latest sales data for the second week of April 2024 (April 8 to April 14) shows that the M9 is firmly in the top position with 2,635 units sold, and even traditional luxury brands such as BBA have been left behind.
Could it be that the "sales crown" in April has to be the M9 you asked?
Why is it so easy to sell?
The price of the ordinary version of the M9 starts at 469,800, and the top version is 569,800, which is definitely not a small amount.
As a leading sales champion, what are the places that make consumers continue to "enter the game"?
As early as the press conference, Yu Dazui's "best SUV within 10 million" has long been widely known. If it weren't for the lack of global car companies, I believe Yu Chengdong would be able to raise the 10 million of this sentence to 1 small "meaning".
●Source: Station B asks the M9 press conference
The first breathtaking scene is undoubtedly the excellent security performance displayed by the M9.
In this shocking demonstration, the M9 faced an unprecedented "challenge", with a mud truck and a heavy truck striking from the front and rear respectively.
The ABCD pillar of the M9 was not deformed under such a huge impact, showing rock-solid stability.
I believe that everyone here is the god of autumn mountain bikes, and the driving skills are definitely good. I'm not afraid of 10,000, I'm afraid of what if, one day a disaster will fly before and after, and the people in the M9 can also say: "I'm fine, I'm fine." ”
However, it is really rare to show the safety performance of the body like such a "hardcore".
●Source: Station B asks the M9 press conference
With an ultra-long body of 5.23 meters, this M9 is close to the size boundary of the ideal MEGA.
But to call it the "King of Science and Technology", how can it be interpreted only by its burly body and luxurious interior, refrigerator, projection, and large sofa?
At present, the field with the strongest sense of technology in this car must be Huawei's ADS intelligent driving.
For this reason, Huawei also opened the urban NCA in advance, and its performance can indeed be said to be easy.
At the software level, the ADS road surface preview system provides insight into the road surface conditions at an astonishing speed of up to 20 times per second, and the suspension adjustment frequency reaches 100 times per second.
Even on rough roads, it can walk on the ground as if it were smooth, ensuring a smooth and comfortable ride.
● Source: Internet
Under the wave of intelligence and electrification, companies engaged in science and technology have jumped into the automotive circle, such as Huawei's "Four Realms" and Xiaomi's SU7, which are still decent.
At this time, car companies have to rethink how to build cars, and we, the users, have begun to have a new understanding of the definition of luxury cars.
Huawei's "Four Realms"
Resist the "BBA" offensive
Although it doesn't mean much to take a single week's sales alone. With the M9 having a large number of orders and only needs to be delivered, deliveries may drop again in the third week of April.
BBA was beaten badly, it was the joint efforts of all Chinese car companies, and it was only a matter of time before a certain luxury price range was broken.
It's okay that M9 sells well, so everyone calls it Huawei car, if it sells badly, it is estimated that the network upload is the question of the m series.
● Source: Internet
BBA is known as the three carriages of the automotive world.
But now the M9, 50~600,000, the ideal MEGA, 600,000, the BYD Denza D9, 600,000, the Great Wall Tank 700, 500,000, the Geely Krypton 001FR, 769,000, the NIO ET9, 800,000, and the BYD U8, 1.098 million.
I didn't have money to buy BYD before, and I don't have money to buy BYD now, who understands?
Therefore, if you don't work hard, you can only drive Mercedes-Benz E, BMW 5, Audi 6 in the future, and even some netizens suggest that electric cars are not recommended to buy "miscellaneous" brands such as bba.
Huawei, two automakers, Celis and Chery, have jointly created two brands, Wenjie and Zhijie, and at the same time, with close cooperation with BAIC and JAC, the two new brands of Xiangjie and Aojie have also been basically determined.
●Source: Wenjie official
The starting price of the M7 is 249,800 yuan, and the starting price of the M9 is 469,800 yuan, and it is expected that the starting price of the M8 that will be launched in 2024 will be somewhere in between, with a probability of 359,800 yuan.
The executive flagship S9 built by BAIC has not yet been launched, and the starting price is expected to be more than 350,000 yuan.
It can be seen that its ambitions are not small, and it is bound to compete for the market with an upward price of 400,000 yuan such as Audi A6L, Mercedes-Benz E-class and BMW 5 Series.
● Source: Internet
There is also the Aojie MPV jointly created by JAC, positioning the million-level luxury market, this wave is directly on BBA's latest luxury models BMW X7, Mercedes-Benz S-class, Audi S7 to launch an offensive.
Huawei has directly entered the high-end market, and now the cheapest Wenjie M7, the starting price after the price reduction of 258,000 yuan is also as high as 229,800 yuan.
The starting price of the Zhijie S7 is 249,800 yuan, and they together seize the market of mid-range cars such as the Audi A4L, Mercedes-Benz C-Class and BMW 3 Series.
It seems that Huawei wants to launch an "encirclement" offensive against BBA on its own.
The price is getting lower and lower,
More and more flowers?
Since Tesla's price cut at the beginning of last year, the price war for new energy vehicles in China has become more and more fierce.
Although everyone says that the economic situation is sluggish, and they can usually quarrel for a few cents, when it comes to buying a car, it is really unambiguous and does not save money at all.
Just like netizens said, "Money is not a problem, the problem is no money!" It seems that in everyone's minds, cars are a "big item" and they have to be willing to spend money.
According to statistics, the average transaction price of Chinese cars will reach 175,000 yuan in 2023, increasing year by year.
●Source: Weibo @ Engage in machine Wang Tengxiao
On the one hand, there is a price war filled with gunpowder, and on the other hand, consumers are more and more "willing to spend money" when buying cars.
Consumption, of course, all this stems from "cost performance", buying a car such a large item, it depends on the demand and cost performance.
In fact, many Chinese used to "worship foreign flattery" and prefer foreign products, but that was only because the domestic development level was not enough at that time, as long as it could be surpassed in high-end products, Chongyang turned into Chongzhong in minutes.
Some functions were still in the concept of foreign cars, and domestic cars have been moved into reality. It is in the field of configuration solutions that domestic cars are still exploring.
Even if he leads the party, no matter how much the party jumps to smear it, it can't escape the law of true fragrance of hundreds of people.
High-end cars, it doesn't matter if you can't afford them, someone can afford them. The weather vane comes one by one, the general trend of the world, not to personal will.
Originally, it was possible to win a car with more than one million, but now three and a half million can be entered, thinking about it this way, it seems that I have saved another 500,000 yuan, and I am happy.
● Source: Internet
It has to be said that the rise of domestic automobiles has brought tangible benefits to consumers. Taking high-end is a step that brands must go through, but it does not mean that it must be limited to high-end.
High-end models are like a sharp weapon for car brands to show off their muscles, and they have to be a little hard to calm the scene.
Nowadays, there are more and more expensive domestic cars, but those "people-friendly" players with high cost performance have not been absent.
BYD looks up to 1 million, it doesn't matter if the cost performance doesn't look good, some time ago Qin PLUS DM-i Glory Edition 79800 is not enough for you to see?
Although I can't afford to buy a house with a loan, there is nothing wrong with taking out a loan to buy a car!
Write at the end
Now there is a voice of "BYD in the low-end market, Huawei in the high-end market", which is not bad.
And with the development of the times, the changes in the automotive industry, now everyone understands, the real luxury: intelligence and safety, and the false luxury: leather seats and car logos.
Not only that, the price increase of domestically produced cars is not just due to the motive of "shoddy", but is accompanied by a significant improvement in the quality of vehicles.
In the market, the number of high-priced domestic cars is gradually increasing, but this has not affected consumers' enthusiasm for domestic cars, on the contrary, the consumer group of domestic cars is also steadily expanding.
Ladies and gentlemen, what do you think? Welcome to discuss and exchange in the message area~
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