The statements in this article are based on reliable sources and are repeated at the end of this article
In China in the last century, supply and marketing cooperatives played a pivotal role. As economic organizations established by the state, they are committed to serving the rural areas and meeting the diverse needs of farmers in production and life. Whether in cities or villages, these supply and marketing cooperatives have sprung up like mushrooms after a rain, and have become the main way for people at that time to obtain daily needs and means of production. In fact, this does not mean that the supply of materials at that time was abundant, on the contrary, it is precisely because the supply of materials at that time was not abundant.
In fact, this situation indirectly led to the fact that at that time, a salesperson in charge of front desk sales had a certain "right of first choice", so unlike today's salespeople, they can be said to have a certain status in society. However, this has led to a phenomenon that their work attitude and service quality are uneven, which sometimes makes customers feel less enthusiastic and even a little arrogant.
Of course, what needs to be said here is that this matter is actually different from person to person, if the clerk in his township is good, the children will invite them to eat fish skin peanuts and buy things in the past, but it is more miserable to encounter a cold attitude, I remember to read a memory, some supply and marketing cooperatives at that time even needed special slogans and brochures to promote how to "good" and door-to-door customers.
In addition to the very big difference of the salesperson, there are many interesting elements in this. For example, we can see that the interior of the goods is simple and plain, and there is no dazzling display like a modern supermarket. Although the variety of goods was limited, it was already a rare happiness for the people of that era to be able to buy what they needed at the supply and marketing cooperatives.
In addition, the supply and marketing cooperatives also bear the heavy responsibility of information exchange. There, people can learn about the latest news, share production experience and life details. For residents in rural areas, supply and marketing cooperatives are not only a place for shopping, but also a center for social interaction. Over time, China's economic system has changed. The vigorous development of the market economy has brought about a great abundance of material supplies. The function and status of supply and marketing cooperatives have also changed.
Nowadays, they have gradually disappeared from people's lives. As a witness and participant in the historical changes of Chinese society, it still remains in the memories of many people. In fact, the elderly should have this feeling, in that era, they sold a variety of goods covering all aspects of life, which can be called a "one-stop service", many things may not be heard of by many post-90s and post-00s, such as the following products of that era, how many of them have not been heard of? [Beer]
Steel products
In fact, many young friends who see this word may be very patterned, I feel that I have not heard of it, it seems that I have not seen it, in fact, many people should have seen those old-fashioned lunch boxes.
That's right, in fact, this old-fashioned lunch box and old-fashioned kettle is the so-called "steel fine" products, in the common words of our people now, this should actually be called aluminum products, these products produced at that time are still very popular in many styles, especially this lunch box, don't say it, there is really no such feeling with other lunch boxes, and I always feel almost meaningful.
Workers, Peasants and Soldiers brand radios
Relatively speaking, this was a "luxury" in that era, and even luxury goods were not enough to describe its high price and huge "face" bonus in that era.
Vintage bikes
At that time, there were very few people who could afford a car, and the general bicycle was the upper limit that most families could afford, and the bicycle of that period was not like what we are pursuing now "off-road performance" and "composite materials" such indicators, but highlighted a wide and sturdy, after all, a bicycle is often the pillar of a trip, and it is the basic need to pull the goods to carry people.
Foot-operated sewing machine
Many young people in modern times have not seen much of it, and at that time, such a foot-pedal old brand was the most popular household utensils in the country at that time, so to speak, at that time, it was a must-have for almost every family, used to make and repair clothes. Even now, many years later, there are many sewing machines in various homes, often turning to mend and make clothes.
Asbestos products
In fact, you may not know that all kinds of asbestos products that we commonly see later were actually very common as early as the fifties of the last century, because we could not fully understand the harm of asbestos at that time, so we often used asbestos products in large quantities for various convenient uses, and there was even a list of such things at that time.
Tent hooks
This is a very unique looking tool, but it is also quite practical, its use is very wide, it can be used as a hook for mosquito nets, after harvesting straw can also be used with this hook to wear them, and even when you need to pull goods, you can also use it as a hook.
Gongnong brand battery
In fact, this is the product of the above radio, when the battery industry is not yet developed, especially due to the weak industrial base, the production process of the battery is more complicated, and a battery must be used repeatedly and thriftily in ordinary families. It may be difficult for us to understand now that at that time, an ordinary battery could not be used and we had to bite and continue to use it until it was really unusable.
Old cigarette factory
The category in the past is actually completely different from the present, and the Phoenix brand is one of the oldest brands in China, and it has a high reputation in that era. Because it has a strong flavor that can be called "essence" in modern times, it is difficult for people to accept that kind of smell now, but it can be said that it was all the rage at the time.
Kerosene lamps and horse lanterns
In the era of insufficient electricity supply, kerosene lamps and horse lamps were the main tools of lighting. At that time, if many families needed a light source at night, they would purchase some kerosene in advance and then use it to light the lamp, but with the popularization of electricity and the advancement of flashlight technology, this kind of smelly and troublesome tool was gradually eliminated by the times.
Old-fashioned state-owned factory needlework tools
At that time, it can be said that every household has the ability to sew with one hand, and even many families can directly turn the cloth into fitting clothing through tools, at this time they need a set of suitable needlework kits, and the materials used for sewing tools at that time can be said to be very solid, after all, it is really necessary to buy it back to make clothes, and if the quality is not good, I am afraid that it will soon be scrapped.
Vintage cosmetics
Since the chemical industry was not developed enough at that time, it was naturally impossible to produce a wide variety of exquisite cosmetics as it does today. At that time, cosmetics were more functional products, such as simple mineral oils for hand and face care, which was the mainstream of the market at that time. Although it was simple and had a single effect, it was already a gift that many people hoped for at that time.
New developments in the "new era".
These old commodities not only represent the material culture of that era, but also carry the emotional memories of many people. With the development of the times, most of these goods have been no longer produced or replaced by more advanced products, but they have left a deep mark on China's modern history. The new era has also given supply and marketing cooperatives a new mission and role, which is no longer just a commodity circulator and service provider in the traditional sense.
Today, this system, which was born in the last century, is gradually transforming into an important force to promote agricultural modernization and rural revitalization, serving the prosperity and development of the countryside in an all-round way. In the field of agricultural socialization services, supply and marketing cooperatives are committed to providing diversified services such as agricultural material supply, agricultural product purchase and technical guidance, helping them improve yield and efficiency and achieve sustainable agricultural development.
And not only that, with the help of new information technology, the online sales of agricultural products have been promoted, and the sinking of industrial products to rural areas has also been promoted. In addition, the supply and marketing cooperatives are also deeply involved in the branding and standardization of agricultural products. By participating in brand building and standard formulation, supply and marketing cooperatives strive to enhance the added value of agricultural products, enhance their competitiveness in the market, and bring more benefits to farmers.
And with the beginning of everyone's travel goals over the years, gradually from the "crowded" scenic spots, began to gradually turn to a variety of "small and beautiful" rural travel, many rural supply and marketing cooperatives have also seized the opportunity in a timely manner, began to promote the tourism economy of their own villages, and even many have developed their own characteristic brands, I have to say that it can be said that "old trees sprout new sprouts", it is this way of development that conforms to the times can bring vitality to this industry.
For farmers' cooperatives and family farms, supply and marketing cooperatives are also their right-hand men. While providing diversified services such as management guidance and market development, the supply and marketing cooperatives also strive to promote the large-scale and professional development of these new agricultural business entities. In the promotion of agricultural science and technology, give full play to its own advantages and become an important bridge for the transformation of agricultural scientific and technological achievements. Through the promotion of advanced and applicable agricultural technology, we will continuously improve the level of agricultural production technology and contribute to the modernization process of agriculture.
In the field of rural environmental governance, great efforts have also been made. While actively participating in the construction of rural environmental protection, the supply and marketing cooperatives also vigorously promote environmentally friendly agricultural production methods and strive to promote the green development and sustainable development of rural areas. Through the above diversified services and functions, supply and marketing cooperatives continue to play an indispensable role in China's rural economy in the new era. It is helping to realize the beautiful vision of strong agriculture, beautiful countryside and rich farmers, and contributing its wisdom and strength to rural revitalization.
Resources:
[1] Economic Observer 2022.11.26 "Institutional Changes, Development Logic and Reform Discussion of Supply and Marketing Cooperatives in the Past 70 Years"
[2] Beiqing.com 2022.10.12 "A woman met a supply and marketing cooperatives in Shandong in the 80s, and she traveled in an instant!