A well-known brand collapsed.
On April 22, it was reported that the flagship store of the well-known furniture brand Youfan Art, known as "ZARA in the home furnishing industry", announced in the Taobao store that due to the sudden cessation of the bank's renewal of loans, the company's funds were suddenly broken, and the creditors concentrated on the run, and the business deteriorated rapidly. He also said that the company had no ability to pay and was about to enter bankruptcy liquidation procedures.
At present, the company's flagship store can no longer be searched on the Taobao platform. And the company's official website can no longer be opened.
Dealer: There are still more than 100,000 yuan of goods have not been received
Malt (pseudonym) is a distributor of Youfan Art in Jiangsu, and has been cooperating with Youfan Art since around 2020, but recently the delivery time of Youfan Art has begun to become longer, "The delivery time is generally 45 days, although the time has been extended recently, but it finally arrived, so I didn't take it to heart." I saw that announcement recently, but I can't get in touch anymore. Malt told reporters.
Because Malt is a relatively large dealer of Youfan Art, up to now, the store has piled up millions of yuan worth of goods, and there are more than 100,000 yuan of goods have not been received, "I even have the name of the store is 'Youfan Art' four big characters, before the closure (17th) I also played 10,000 yuan." ”
Consumers: No delivery, no refund, no customer service
Not only dealers, but also many consumers are also waiting for Youfan Art to ship.
Some consumers said that there are more than 20 consumers in their rights protection group who have similar experiences to themselves, with a cumulative amount of nearly 300,000 yuan, "Most people in the rights protection group are at the price of three or four thousand yuan, but almost the whole family of some friends in the group uses Youfan's things, or customized, the amount is more than 70,000 yuan, and the loss is quite serious." ”
The reporter tried to call the contact information left by Youfan Art in various public channels, but most of them have become empty numbers, and the only phone call that can be reached is endless busy sounds......
Recently, the Black Cat complaint platform has had a number of complaints against Youfan Art, all of which are complaints that it "does not deliver goods, does not refund, and cannot contact customer service".
Sold hundreds of millions of yuan in two hours The founder once sold his real estate in Beijing to start a business
According to public information, Youfan Art was founded in 2012 by Jacky Lin, headquartered in Beijing's 798 Art District, which was mainly engaged in art business in the early days, and later transformed into an art furniture brand, positioned as "affordable art furniture".
In 2018's "Double Eleven", Youfan Art set a series of shocking records: breaking 10 million yuan in 1 minute, 50 million yuan in 29 minutes, and 100 million yuan in 1 hour and 52 minutes......
Data map
Later, Youfan Art achieved the first sales of American furniture on Tmall. During the 618 period in 2019, it also won the first place in the sales volume of Tmall designer furniture.
It is understood that Lin Shangkang himself graduated from Tsinghua University, and worked in audit and management consulting at PricewaterhouseCoopers for 10 years, and his wife Selina Liang graduated from Peking University and was the product director of Youfan Art at the time. According to reports, his entrepreneurial road was not so smooth, and the business could not be supported for a while, and it took three houses in Beijing to sustain it.
Source: Youfan Art Official Account
Source: "First Scene" Synthesis