Entering 2024, the involution between car companies is undoubtedly more serious, after all, industry leaders like BYD have opened the policy of "electricity is lower than oil", and the original cost performance has been improved after a sharp price reduction, which also makes other car companies have to follow up, and the domestic auto market is also shrouded in a "price war".
Of course, there is a constant scuffle between car companies, and it stands to reason that the most beneficiary is undoubtedly the consumer, after all, you can buy a more valuable product for less money, and it is also a good time to start. What I didn't expect is that there are now price-cut cars everywhere, but there are already many car companies playing routines. For example, it shows that the price is reduced for you, but the allocation is secretly reduced, in fact, consumers just don't get any cheapness.
Take the recently listed Lynk & Co 08 EM-P as an example, it has added a 120 long range Plus version priced at 195,800 yuan, counting the various preferential policies given by the official, if the large lock order is completed before April 30, the car is equivalent to only 179,800 yuan. However, although the Plus version lowers the threshold for car purchase, which is 13,000 yuan cheaper than the Pro version, it has correspondingly reduced a lot of configurations, which has also caused dissatisfaction among many consumers.
Specifically, the Plus version cancels the ventilation, massage, and lumbar support functions of the front seats, and at the same time, the rear side privacy glass, rear independent air conditioning, and automatic anti-glare functions in the interior mirrors are also gone. In addition, the leather seats and steering wheel have been changed to imitation leather, and the steering wheel heating has been reduced, and the Harman Kardon audio worth 10,000 yuan is not available to consumers. You should know that the reduced configuration of the Plus version not only seems to be more than 13,000 yuan in total value, but also this is a practical configuration that is usually used for travel, so the direct reduction will indeed make users uncomfortable.
Coincidentally, the model that likes to die and uses the same operation is the Xpeng G6. It recently launched the 2024 model, which is 10,000 yuan cheaper than the old entry-level price, but this car is still being reduced, reducing the steering wheel heating, main driver lumbar support, front seat ventilation, Xopera audio and other practical configurations compared with the old model, and the speakers have also been lowered from the original 18 to 8, which is still quite embarrassing for the price reduction of 10,000 yuan.
It is worth noting that this phenomenon is not only seen in domestic new energy vehicles, but also in joint venture fuel vehicles. For example, the 2024 Versailles C5 X, which was launched in early April, has replaced the Lingbufan version with the new Lubufan version, and this price has also dropped from the previous 173,701 to 171,717, which is equivalent to a drop of nearly 2,000 yuan. However, although the 2024 Lubufan model has increased the perception camera, roof rack and 12V power interface, it has successively reduced the HUD head-up display, 2 millimeter-wave radars, wireless charging of mobile phones in the front row, ambient lighting, parallel assist, reversing side warning, automatic downward flip of the rearview mirror and other functions, in short, it is also "repeated horizontal jumping" on the road of death.
Looking at the current automobile market, it is undoubtedly a "volume" word, and many car companies are basically constantly cutting prices in order not to be robbed of share by other competitors, and it is not uncommon to see "price reductions and additional allocations". But now it seems that some car companies have played a routine and have begun to reduce the light and the dark. Although it is normal to "reduce prices and reduce allocation" logically, but to put it mildly, people BYD, Tesla and other new energy leaders have really reduced prices, and what kind of capital do you have to be proud of?
Write at the end
As we all know, price reduction has always been an effective means for car companies to boost sales, especially in the context of "price war", the best way to get more consumers' favor is to reduce prices to improve cost performance. However, some car companies have no sincerity, and the way of price reduction and allocation reduction is destined to be criticized, after all, as the domestic car market becomes more and more mature, there are too many brands to choose from, and there is always a suitable one.
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