During the F1 event, the popularity of major commercial complexes in Jiading increased greatly, and service consumption was full of momentum. The reporter learned that the 10 key commercial and trade enterprises in Jiading had a total of nearly 1.35 million passengers in three days, with an operating income of nearly 120 million yuan, which was double the passenger flow on weekdays and weekends.
Last weekend, in the Feifan car experience space of Nanxiang Impression City MEGA, there was an endless stream of customers who came to the store to see the car. "The holding of F1 races has also had a positive impact on car consumption, and we have recently seen a significant increase in customer traffic in our stores, which has increased by about 20% compared to the previous month. Li Xueqin, head of the experience space of Shanghai Nanxiang Impression City, said that the mall has also launched a series of automobile-themed activities for linkage.
According to the data, the 3-day passenger flow of 10 key commercial and trade enterprises in Jiading totaled nearly 1.35 million person-times, and the highest single-day passenger flow was 20 days, nearly 570,000 person-times, especially Jiatinghui, Nanxiang Impression City, Jiading Powerlong Plaza, and CITIC Pacific Wanda Plaza. The total operating income in 3 days was nearly 120 million yuan, mainly in automobiles, electrical appliances, catering, retail and other categories.
In order to firmly grasp the opportunity of the event to drive consumption, Jiading District launched the theme activity of "Fun F1 Hi Shopping to My Jia" to further strengthen the "business +" consumption promotion model. Focusing on the five characteristic shopping routes of "Auto Culture and Leisure Shopping", "Qicheng Spring Limited Shopping", "Yuanxiang Station Landmark Shopping", "Intangible Cultural Heritage Food Shopping" and "Automobile Loyal Fans Gathering and Shopping", the hand-drawn check-in map was released to accurately guide the spectators to consume in "Jia", and fully linked more than 10 commercial complexes such as Nanxiang Impression City MEGA, Jia Ting Hui, and CITIC Pacific Wanda Plaza to launch activities such as enjoying gifts with F1 ticketing SMS or electronic vouchers on the basis of enriching consumption scenarios, and creating more high-quality and high-quality products through on-site beauty display settings. Convenient and affordable consumption environment.
During the period, in addition to the retro racing pop-up show launched by Nanxiang Impression City MEGA, Jia Tinghui also carried out a series of linkage activities such as the "Tomorrow's Paradise" contemporary art exhibition and the "Smart New Trend, Super Sense Future" Shanghai Automobile Culture Festival, bringing new experiences and feelings to citizens and tourists. In addition, Shanghai TSF Shopping Center launched a luxury car parade in response to the theme of the F1 race, Xiyun Tower, Jiading Powerlong Life Plaza, and Qicheng Xintiandi rely on the consumption scene of leisure blocks, and music + beer has become a good nightlife check-in place for foreign fans and drivers who come to Jiading to watch the race.
Subsequently, the "2024 Jiading Shopping Festival" will be launched, and Jiading will further tap consumption resources and enrich diversified consumption scenarios to stimulate the vitality of the market, so that Jiading's popularity will "gather" and the atmosphere will be "thick".
Written by: Li Pin
Editor: Wu Lirong