What is "Made for Motorists"?
The F1 Chinese Grand Prix is in full swing. During this period, Aston Martin's new Vantage was officially launched. British ancestry and track genes have made Aston Martin's very strong brand memory, and also formed a very deep product positioning, that is, "born for drivers". And for Aston Martin to shout this sentence, almost no one will question it.
★ The press conference is also an F1 element
The F1 Chinese Grand Prix, after a five-year absence. This time it was different, as the Aston Martin Saudi Aramco F1 Team also arrived, with a number of top drivers including Canadian talent Lance Stoll and double Spanish world champion Fernando Alonso.
At this press conference, F1 elements can also be seen everywhere. For example, the entire venue space is decorated in Aston Martin's signature green colour palette, and right at the entrance, the Aston Martin Saudi Aramco F1 Team's F1 car model with Pirelli tyres is on display.
Inside the venue there is an F1 racing space, and a huge newspaper is said to be inspired by the tradition of the British elite reading newspapers over afternoon tea. By the way, the history of the Aston Martin brand was presented in the newspaper with pictures and words. The windows also feature the professional gear of F1 drivers, while in the bespoke area, we have the opportunity to see Aston Martin's bespoke lacquerwork, premium leather craftsmanship and, if you're willing to get your hands dirty, the ability to customise your own F1 team hat.
★ The all-new Vantage is officially launched
Vantage has a long history. If Aston Martin has gone through a hundred years of vicissitudes, then Vantage's history accounts for 70% of its length. From the "Vantage" first used in the DB2's engine upgrade kit, to the 1964 DB5 high-performance flagship, from the early 70s of the 20th century when Aston Martin officially launched the standalone Vantage model, to today's all-new generation. The name Vantage has always represented the profound meaning of "high performance and ultra-luxury".
In terms of power, the all-new Vantage is equipped with a hand-built 4.0-liter V8 twin-turbo engine with a maximum power of 665 hp and a maximum torque of 800 Nm, mated to a ZF 8-speed automatic transmission, which can reach a top speed of 325 km/h and accelerate from 0 to 100 km/h in just 3.5 seconds. In terms of appearance, the body of the all-new Vantage has been widened by 30mm, the front grille opening has been increased by 38%, and the Q customization service can be selected, including 3 core paint designs and 21 paint colors, which can be personalized to the full.
Inside, the all-new Vantage features Bridge of Weir leather and hand-stitching, while the optional Bowers & Wilkins audio system is available for a luxurious experience. The official suggested retail starting price is 2.238 million yuan, and deliveries will start in the Chinese market in 2024.
★ Write at the end
The Vantage is Aston Martin's iconic model, and its century-old spirit of craftsmanship has been inherited, and it also demonstrates the "born for the driver" bloodline, continuing to write a new British legend.
The author of this article is Kick Car Gang Xibei