On April 23rd, # Weilai gave a subsidy of 5,000 yuan to Xiaomi SU7 consumers# on the hot search.
According to the Financial Associated Press, after visiting a number of new energy vehicle stores, the reporter found that NIO has launched corresponding subsidies offline for consumers who have placed orders for Xiaomi SU7. NIO store sales said: "As long as you place an order, we will also subsidize 5,000 yuan." Our 'big set' is also 5,000 yuan, and even if you lock the order and the factory schedules production, you can refund the deposit at any time. In addition, Xiaopeng, ideal and other store sales said that a number of models have adjusted their prices, or launched a time-limited subsidy, and no longer launched separate discounts for Xiaomi SU7 lock single car owners.
On April 21, some media reported that "Huawei's 'cut off' Xiaomi, and Zhijie took out 5,000 yuan to subsidize Xiaomi SU7 car owners", according to the Red Star Capital Bureau, the reporter visited a Huawei authorized experience store in Chengdu, Sichuan, to verify the above information as a consumer. A Huawei staff member said: "There is indeed such a policy. Harmony Zhixing contracted stores across the country can apply for customers. ”
The next day, @雷军 posted a suspected response to the rumors of being "cut off", saying, "At present, the estimated delivery time of Xiaomi SU7 has been advanced." If you are really in a hurry to buy a car, domestic new energy vehicles are good, such as Zhijie S7, Weilai ET5, Xiaopeng P7 series, etc., you can also consider buying".
On April 23, Lu Weibing, president of Xiaomi Group and general manager of Xiaomi brand, issued a document saying: Lei Jun announced at the Xiaomi investor conference today that as of April 20, the number of Xiaomi SU7 locked orders has exceeded 70,000 units. In 2024, the Xiaomi SU7 delivery target will exceed 100,000 units.
There is a Weibo big V analysis of Xiaomi SU7 orders have been "cut off" the situation, "Xiaomi is actually nothing good to do, these 70,000 orders, no matter how hard you work, you have to pay for more than half a year, there must be a certain proportion (car owners) and so on are really impatient", which is enough to see how fierce the competition for the new energy market is.
(Integrated from the Financial Associated Press, Red Star Capital Bureau and Weibo information, etc.)