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【Strong confidence and development】Guanghe: Gather brand effect and build the whole industry chain cattle and sheep industry

author:Guanghe County Rong Media Center

Reporter Ma Yunshan: I am now at the scene of the opening of Guanghe County Longshengyuan Animal Husbandry Co., Ltd. and the "Guanghe mutton" group standard press conference. Today's activity will effectively fill the gap in the whole process of extending, supplementing and strengthening the chain of high-quality development of the cattle and sheep industry in Guanghe County, slaughtering the cold chain and deep segmentation, and will also completely open up the "last mile" of the integration of production and marketing of "Guanghe beef and mutton" and in-depth development.

【Strong confidence and development】Guanghe: Gather brand effect and build the whole industry chain cattle and sheep industry

The reporter walked into Guanghe County Longshengyuan Animal Husbandry Co., Ltd. and saw that the modern production line integrating slaughtering, segmentation, quick-freezing, packaging and warehousing came into view. The division of labor is clear, and the slaughtered beef and mutton are finely divided in an orderly manner, so that the high-quality "Guanghe beef and mutton" can enhance the value through the segmentation workshop. With the opening of Longshengyuan Animal Husbandry Co., Ltd. and the holding of the "Guanghe Mutton Group Standard" press conference, our county has also officially opened the transformation from the traditional cattle and sheep live animal trading to the development of beef and mutton multi-variety, multi-level and multi-category commercial processing and sales, which is of great significance for improving the whole industrial chain of cattle and sheep and enhancing regional competitiveness.

【Strong confidence and development】Guanghe: Gather brand effect and build the whole industry chain cattle and sheep industry

Ma Yanhu, head of Guanghe County Longshengyuan Animal Husbandry Co., Ltd. Next, we will take advantage of the good momentum of the development of Guanghe cattle and sheep industry, actively complete all kinds of orders, and start full horsepower production, promotion, and publicity, so that our "Guanghe beef and mutton" brand will go to the whole country.

【Strong confidence and development】Guanghe: Gather brand effect and build the whole industry chain cattle and sheep industry

Integrate the chain into a network to build a "new pattern" of industrial development. In order to continue to promote the high-quality development of the cattle and sheep industry and achieve the goal of "excellent breeds, standardized production, scientific management, and maximum benefits" of the whole cattle and sheep industry chain, in recent years, Guanghe County has actively cooperated with the scientific research team of Gansu Agricultural University to gradually improve the standard system of "Guanghe mutton". The release of five standards such as "Guanghe mutton" marks that "Guanghe mutton" has officially entered the process of standardized development, which plays an important role in promoting the high-quality development of the county's cattle and sheep industry.

【Strong confidence and development】Guanghe: Gather brand effect and build the whole industry chain cattle and sheep industry

Zhao Shengguo, vice president and professor of the Industrial College of Gansu Agricultural University, put forward five standards for "Guanghe mutton" through a series of experimental measurements, analysis and comparison. In order to improve the level of feeding management, the technical specifications for the feeding management of "Guanghe Meat Sheep" were formulated, and in order to ensure the quality of mutton in the slaughtering and processing process, the quality control technical specifications of "Guanghe Mutton" were proposed. Based on the above four technical specifications, we put forward the fifth specification, which is the specification of "Guanghe mutton". The specification of Guanghe mutton is the mutton produced according to the above 4 standards, which is our "Guanghe mutton".

【Strong confidence and development】Guanghe: Gather brand effect and build the whole industry chain cattle and sheep industry

Build a brand, lead an industry, and promote the revitalization of a party. In the future, Guanghe County will continue to rely on the model of "leading enterprises + cooperatives + farmers" in accordance with the requirements of the five standards of "Guanghe mutton", pay close attention to the breeding of improved breeds, meat sheep fattening, live animal trading, slaughtering and processing, cold chain logistics, brand development, product sales and other links, and make every effort to promote the diversification, serialization and brand development of "Guanghe mutton" and "Guanghe beef", and strive to make the characteristic and high-quality "Guanghe mutton" and "Guanghe beef" go out of Gansu and go to the whole country.