In the case of CCTV variety channel experiencing a wave of program suspension, programs such as "Echo Loud Bright", "Happy City Pie", "Happiness Bill" and other programs have been suspended one after another, the former was suspended because of the host's resignation, Li Sisi and Zhang Lei's departure did make "Echo Loud" and "Happy City Pie" unable to continue production, and the suspension of "Happiness Bill" was more due to its own reasons.
The three program hosts Zhu Xun, Ma Yue, and Gong Yan have not left CCTV, among which Zhu Xun participated in hosting programs such as "Avenue of Stars" and "My Art List" are still on the air, which also means that the suspension of "Happiness Bill" has nothing to do with the host's choice.
Based on this, when the program production of CCTV Variety Channel was back on track, "Happiness Bill" also became the program that was rebroadcast in advance.
Reappeared in the program list of CCTV Variety Channel, what changes did the rebroadcast of "Happiness Bill" usher in? And can these changes help the program regain the recognition of market audiences?
Specific analysis, after the resumption of the broadcast of "Happiness Bill", two adjustments have been made: one is the rearrangement of the broadcast time, and the other is the re-change of the host lineup.
Of course, a certain degree of rectification has also been carried out in the presentation of the program content, reducing the activities between the host and the guests, and using games as the main presentation of the program content.
Before the suspension of broadcasting, "Happiness Bill" was a program broadcast in prime time, and after the resumption of broadcasting, the broadcast time of the program had to be adjusted to the time period after the broadcast of prime time, which also proves that the program producer did not have much expectation for the broadcast results of the program.
On the premise that there is no production in the direction of the façade program, CCTV naturally has no hard conditions for the ratings and word-of-mouth of the program.
Compared with the positioning of other programs, the value of the current "Happiness Bill" is to fill the program shortage in a certain period of time.
In terms of host, Zhu Xun was absent from the recording of the program and was completely abandoned by the producer, on the one hand, because the presentation of the current program does not need a host, and on the other hand, the influence of Zhu Xun's reputation makes him no longer suitable for hosting this type of program.
Objectively speaking, continuing to appear in "Happiness Bill" will do not do Zhu Xun's career development, and in the case that the program revision is no longer positioned as a façade program, arranging Zhu Xun to host the show is also a bit overkill.
Discuss the program arrangement of the CCTV variety channel and the presentation of "Happiness Bill", the rebroadcast of the program is only to increase the number of programs on the CCTV variety channel, as for the quality of the program, "Happiness Bill" obviously cannot meet the requirements of the audience.
In other words, the resumption of "Happiness Bill" is more like the "transition period" of CCTV variety shows, at a time when the program is in short supply, let the old programs first support the content presentation of the relevant time period, so as to help the new program strive for more production time.
The rebroadcast of "Happiness Bill" is more like an "emergency" attribute, so I am not optimistic about the show's subsequent broadcast time and market feedback.
Of course, for CCTV, it is also helpless to choose to rebroadcast "Happiness Bill" at this stage, if there is a high-quality program that can be used, how can it be arranged for such an unrecognized program to re-enter the market?
And Zhu Xun's departure after the resumption of the broadcast also proves that she and this show will drift apart.
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