Chinanews.com, Shanghai News, April 22 (Reporter Miao Lu) The "Most Jiangnan" 2024 Qingpu Coffee Culture Festival will be fully launched on April 28. As an important part of the linkage between the Shanghai International Coffee Culture Festival and the 55 Shopping Festival, this Qingpu Coffee Festival leverages the "most Jiangnan" Qingpu cultural IP to complement the theme of "internationalization" of the Municipal Coffee Festival, showing the butterfly change of Qingpu District's water town and the city image of "the gate of Shanghai and the international hub". During this period, citizens and tourists can experience many niche specialty coffees, performing arts stages, sports and other rich content. In addition, there are also online and offline check-in promotions to help everyone enjoy Qingpu and Jiangnan.
The Yangtze River Delta coffee market creates the "most Jiangnan" national tide IP
It is reported that the Yangtze River Delta Coffee Market, the key activity of the coffee festival, will be grandly opened from April 30 to May 4 on the lawn of Dadian Lake, Zhujiajiao Town, Qingpu District. At that time, the 8,000-square-meter market site will bring together coffee, food, life, performing arts, sports, camping, homestay and other ways to play. At that time, there will also be special herbal coffee, Wujiang clay stove coffee, Jiashan Zhongjiefu, Kunshan intangible cultural heritage Olympic stove and other Yangtze River Delta elements jointly launched by Daqing Post Office and Qingpu Traditional Chinese Medicine Hospital, so that citizens and tourists can experience the "most Jiangnan" coffee market.
Coffee theme day activities, meeting new experiences of agriculture, culture, tourism and sports
During the market, a variety of theme days will be presented every day. On April 30th, there will be a symphony stage of national folk music and a Han style performance. On May 1st, there will be a four-season love song for friends with "coffee", and there will be a dating party and friendship activities for young people. On May 2nd, Cute Pet Coffee will accompany me, and will carry out pet camping, frisbee teaching and other activities in combination with the civilization theme day. On May 3rd, the "Brown" often warm parent-child party, there will be a parent-child choir, ethereal drum performance, summer painted paper kite and other family interactive projects. On May 4th, the lakeside will be hot together, and there will be outdoor yoga, outdoor Zumba, water sports (sailing, paddleboarding) and other trendy sports games with international style. In addition, there are many wonderful contents such as Yunnan Dehong Prefecture folk song and dance, Kunshan Xiaokunban Kunqu Opera, and "Song Troupe" mini concert.
Excavate the treasure café, and the fragrance of coffee overflows the whole city
The "Most Jiangnan" 2024 Qingpu Coffee Culture Festival will link 11 streets and towns in Qingpu District to fully explore local boutique niche coffee shops, and select the most beautiful coffee shops in Qingpu according to the three categories of "fashion consumption", "neighborhood block" and "country house". At the same time, the Qingpu Coffee Map and the "Coffee" House Tour CoffeeWalk check-in activities will be launched, where citizens and tourists can participate in the check-in stamps and unlock Qingpu business districts, scenic spots, homestays, public service facilities and other points to exchange for consumption discounts and exquisite gifts. During the event, Qingpu's major commercial complexes, popular scenic spots and 26 homestays will participate in promotional activities to further drive the cultural tourism consumer market.
Tell the story of coffee humanities and carry out publicity activities in multiple latitudes
In order to allow more people to participate in the Qingpu Coffee Festival, this coffee festival also has a wealth of online promotional activities. Qingpu District and China Academy of Art jointly held a Yangtze River Delta coffee cultural and creative collection activity to explore outstanding coffee cultural and creative design works. Launched the "The Temperature of a Cup of Coffee - Yangtze River Delta Coffee Story Series Report", using coffee insights to see the figure of entrepreneurial strugglers in the new era and tell the story behind the coffee industry in the Yangtze River Delta. During the market, through the live broadcast of pictures and the live broadcast of Internet celebrity Douyin, you can feel the charm of Qingpu coffee culture without leaving home.
Layout of large holiday passenger flow, Yangtze River Delta cultural tourism centralized promotion
At the media meeting, the cultural tourism of Qingpu, Wujiang, Jiashan and Kunshan respectively cooperated around the coffee festival to promote tourism resources and attract traffic for the May Day holiday in advance. The cultural tourism of the four places respectively promoted the construction of the lake area, the ancient town in the south of the Yangtze River, the culture of the water town, and the coffee industry. In recent years, with the concentrated efforts of cultural tourism across the country, relying on the construction of the Yangtze River Delta Integration Demonstration Zone for the Integrated Development of Cultural and Tourism Industry, the transportation of the four places has become more and more convenient, the industrial cooperation has become closer and closer, and the characteristics of Jiangnan have become more and more prominent, and the overall cultural and tourism market has continued to maintain steady growth.
The "Yangtze River Delta Coffee + Sharing Alliance" was officially established
At the same time, the manager of the Daqing Post Office in Zhujiajiao, as the initiator of the "Yangtze River Delta Coffee + Sharing Alliance", introduced the establishment of the alliance. According to reports, a number of boutique niche coffee and related industries from the Yangtze River Delta have taken this Qingpu Coffee Festival as an opportunity to carry out cooperation, and will jointly promote the construction of coffee brands in the Yangtze River Delta in the future around resource sharing, industrial cooperation, category complementarity, and brand linkage. (ENDS)
Editor: Miao Lu