March 25, 2024 at 11:10 a.m
Designer Shi Yan's personal brand "Shirt also sunny SAYAANNO"
Debuted at AW24 China International Fashion Week
This time for the Fall/Winter 2024 collection
She was inspired by the mountains and rivers of her motherland - the colorful Danxia
She said that when she went to Zhangye that day, she was in the wind and sand all the way
Wait for the next day to see the sunset of Zhangye colorful Danxia
Only then did I realize that all good things are worth waiting for
She wants to share such a beautiful sunset glow with more people
I also want to tell you about it
Good things and the future you want
You can take your time and wait
Thus the 2024 fall/winter this
A big show with the theme of "waiting for the sunset the next day".
Unfold slowly
When the designer is in the colorful Danxia landform
When the insignificant self stands in front of the sedimentary rock that is hundreds of millions of years old
It's a conversation that travels through time and space
We have no way of knowing
What Danxia has experienced in the past hundreds of millions of years
And to become what it is now
There is no way to know what the wind and sand have taken away
How the earth's crust is squeezed
But no matter how much we don't know
The here and now
Each of us is in dialogue with Danxia
We're all going to be in this moment
Remember it as an eternity in your own life
This kind of beauty caused the designer to think, time and wind and sand will take away a part of the surface, leaving another part of the Danxia landform with traces of time, and the form taken away and left behind forms a positive and negative, negative and positive relationship. Therefore, the Danxia landform is used to explain the relationship between time and space, objects and people, circles and shortcomings, and positive and negative. The circle is not necessarily positive, and the negative is not necessarily lacking, and time pushes away the soil on the surface, leaving behind the colorful Danxia.
With such thinking and stories, the designer began to load its thinking into the design for transformation, the brand in the clothing design to implement the balance, with the "Danxia" landform as the inspiration, the color presents a warm orange tone, the use of the Danxia landform common red, orange, yellow, and other warm colors, so that the clothing is full of vitality and warmth; followed by adding some dark blue, green or gray as a contrast, highlighting the layers and details of the clothing; the texture imitates the rock texture of the Danxia landform, and the transformation technique is used on the fabric, the natural texture, Patterns such as rock textures are simulated to create unique fabric effects, and prints or three-dimensional tailoring are used to bring garments closer to natural textures.
The garments are cut in a soft and fluid way that mimics the rich layering of the Danxia landscape. Introduce design elements similar to the division of rock formations, such as staggered lines and layered fabrics, to show the feeling of natural stacking. The details use smooth lines to express the unique shapes of the rocks in the Danxia landform, such as sharp rock peaks and peculiar rock columns. Add some metal accessories such as earrings, buttons, etc., to simulate the texture of rocks. Fabrics are combined with Keqiao's preferred enterprise fabrics, and imitation leather, woolen materials, etc., are selected with texture to highlight the quality of clothing. This collection mainly emphasizes nature, comfort and uniqueness, through clever color matching, texture design and tailoring, to create a fashion collection with oriental beauty.
This season's show makeup design is also unique, the show shape refines the streamlined form of Danxia texture, combined with the "patch" of traditional Chinese opera, to form a relaxed form with oriental charm, the face adopts an orange tone of "freckles" finish, and the styling team uses a brush to create a mottled texture, which matches the granularity of the desert wind and sand.
As a designer, it is not easy to convey design, and Shi Yan, the owner of the shirt and Qingzhi brand, can realize from each of her series releases that she should be a delicate girl. She said that she likes to travel, likes to see exhibitions, and has used her precious vacation to visit museums around the world, and has also traveled to the great rivers and mountains of the motherland, and deeply experienced the traditional culture rooted in the Chinese land. Each season of her releases is inspired by the life she loves, and she believes that design is not just about serving people, but the charm of design is in the moment of resonance. Today, when everyone preaches market orientation, she still insists on starting from the transmission of speculation. From each of her new product launches, it seems that she can feel and think all over the place.
Shirt also sunny AW24 fashion blockbuster
Just like in the 2024 spring/summer collection, she unfolds with the "contradictions" of young designers, and uses the contradictory space in "surrealism" to explain how many contradictions and hesitations, how many incomprehensions and firmness she has just turned 30. SHE SAID SHE WAS INSPIRED BY THE WORK OF SURREALIST PAINTER RENE MAGRITTE SHE SAW AT THE MUSEUM IN BRUSSELS, BELGIUM.
Shirt also sunny SS24 fashion blockbuster
SHIRT ALSO HARU NO SAYAANNO
The AW24 show opened
This season's show opens with travelers enjoying the sunset and waiting for the sunset, with five models coming slowly in the backlit sunset accompanied by Bach's G major. This is followed by 43 sets of LOOK, which are strong in integrity and full of rhythm. The fabric technology is fully used, the natural yarn conveys the natural texture, the hard wool and the soft silk acetate fabric are matched with different rhythms, and the reorganization of velvet and water light yarn is like the changing texture of the colorful Danxia, with the background that slowly turns orange, and sets off the wanton sunset.
SHIRT ALSO HARU NO SAYAANNO
The show part LOOK
SHIRT ALSO HARU NO SAYAANNO
Part of the craftsmanship details of the show
SHIRT ALSO HARU NO SAYAANNO
End of the show
The prelude to the curtain call alternates with the rhythm of the ticking second hand of time and the lights, forming a rhythmic sense of the passage of time, which is exactly in line with the theme's leisurely attitude of explaining the changes of things and life with time.
Thanks to China Fashion Designers Association
Thanks to STAGEONE
Sensibility|Higashida Modeling
SAYAANNO AW24 时尚大片
Photographer:Howen Guo
DIRECTOR:YIHANG
Designers: Shiyan
EXAMPLE: FLORA MAS
MAKEUP ARTIST： MQ JIAO
SHORT FILM:HAILU WEN